Summary
Kelly is back with friend and colleague, Morgan Smoke, to discuss the importance of tours in childcare centers. They talk about the challenges of maintaining a waitlist and how a healthy waitlist can actually help with enrollment. They share their love for giving tours and the pride they feel in showcasing their centers. They also discuss the benefits of being parents themselves when giving tours because of the personal perspective they can give prospective families during their tour experience. Morgan highlights the use of CareDay for scheduling tours and converting them to waitlist registrations. They also share some tour stories and give advice for conducting successful tours.
Key Takeaways
Maintaining a healthy waitlist can help with enrollment in childcare centers.
Being a parent can enhance the tour experience and create personal connections.
Using CareDay for scheduling tours and converting them to waitlist registrations can streamline the process.
Remembering people's names during tours can make a lasting impression.
Following up with tour attendees and providing additional information can keep the center at the top of their minds.
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