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May 7, 2025 28 mins

How can career colleges break through the noise and reach students who are truly ready to succeed? Wharton marketing professor Dr. Cait Lamberton joins host Jason Altmire to explore how strategic messaging, authentic influencer engagement, and attention to the true wants and needs of students can reshape education marketing. Drawing on her work with the U.S. Departments of Education and Labor, Dr. Lamberton offers insights into what really motivates prospective learners—and how schools can better connect with the right students, regardless of their competing priorities. Discover how smart, student-centered marketing can drive both enrollment and meaningful outcomes.


To learn more about Career Education Colleges & Universities, visit our website.


Sponsored by LeadSquared.

 

Most enrollment platforms just aren’t built for the fast-moving world of career schools.

The result? Costly consultants, long implementations, and systems that don’t talk to each other.

LeadSquared is different. It’s designed just for career schools—with AI-powered workflows, fast speed-to-lead, and seamless integrations.

Implementation happens in weeks, not months—by in-house education experts who actually understand your business. No outside consultants. No inflated costs. In fact, LeadSquared’s total cost of ownership is just one-third of traditional systems.

That’s why over 800 education institutions worldwide trust LeadSquared—not just as software, but as a partner.


Visit leadsquared.com to learn more.

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