S2 Ep 14: Building Your Personal and Professional Brand

Ah, personal and professional branding.  There's a slew of information out there on creating your brand through your online profiles, your personal elevator speech, etc.  The problem?  You already HAVE a brand, whether you have a LinkedIn profile or not.  

And if everyone thinks you're a pain in the butt, the fanciest elevator speech in the world won't help you.  

In today's episode, we're going to look at the way our brands are ACTUALLY built, and discuss how perceptions play into our brands.

We'll also dig into some practical tips to understand what our brand already is, and how we can grow our brand in the direction we want.

So forget about creating your own tagline.  Let's get into what REALLY matters when it comes to branding!

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