From Page to Communications Lead: Alan Locher's PR Journey Through Entertainment's Evolution

Discover how a chance conversation at a pool led to a three-decade career spanning Disney, daytime television, and digital media. Alan Locher's journey from ABC page to creator of The Locher Room demonstrates the power of speaking your dreams aloud and following unexpected opportunities. 

 

Guest Bio:

Alan Locher is a veteran communications and marketing professional with over 30 years of experience in film, TV, and tourism industries. Starting as an ABC page, he rose through the ranks at Walt Disney Studios, marketing over 200 films including classics like The Little Mermaid and The Lion King. He later led PR for iconic soap operas "As the World Turns" and "Guiding Light." During the pandemic, Alan created The Locher Room, a virtual talk show that has produced over 450 episodes and raised more than $130,000 for various charities.

 

Content Sample:

- Learn how speaking your career dreams aloud can lead to life-changing opportunities

- Discover the crucial habit that helped Alan succeed throughout his career transitions

- Explore how a pandemic pivot became a thriving platform connecting thousands of fans

- Experience Alan's engaging storytelling style as he shares behind-the-scenes insights from Disney's animation renaissance

 

Key Takeaways:

[00:02:00] - The power of internships and being in "the room where it happens"

[00:09:00] - Building major events like the 100,000-person Pocahontas premiere

[00:10:00] - The importance of documenting everything in your career journey

[00:23:00] - How The Locher Room grew from a simple idea to 500+ episodes

 

Memorable Quotes:

"Say the things that you want to do out loud. If you don't ask, the only answer they can give you is no."

 

"Write everything down. It's not just about accountability - it's a memory tool that will serve you throughout your career."

 

"If we all just listen, there's so much to gain from other people's stories."

 

 

Suggestions:

Want to experience The Locher Room yourself? Join thousands of viewers on YouTube for engaging conversations with entertainment industry veterans. 

https://www.youtube.com/c/TheLocherRoom

https://www.thelocherroom.com/

 

If you are looking to add talent to your public relations, marketing, communications, sales, or business development team with the best talent, and quickly, check us out at paradigmstaffing.com.

 

Host and Platform Information:

This insightful session was hosted by Jolie Downs with Paradigm, for more on career evolution and growth. You can connect with Jolie here: https://www.linkedin.com/in/joliedowns/

 

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Final thought:

How has speaking your dreams aloud shaped your career journey? 

 

Share your story in the comments below, and join us next week for another fascinating conversation about career evolution and growth. Have a guest suggestion? We'd love to hear from you!