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October 5, 2025 • 10 mins

There’s a certain kind of romance to doing things by hand. A quiet, noble pride. It’s the meticulous, and often agonizing, stroke of a pen on a blank page, the careful, pixel-by-pixel adjustment of a design in Photoshop, the slow, deliberate process of building something, anything, from the absolute ground up. It’s a beautiful idea. It is also, if you are trying to run a business in the 21st century, a brutally inefficient and deeply, profoundly soul-crushing way to live. I should know. I have been a prisoner of my own two hands for years.

I am a creator. A builder. And for a very long time, I wore my manual, artisanal process like a badge of honor. And then the robots came. The AI. Suddenly, there was a new, and deeply unsettling, force in the world, a force that promised to do everything faster, better, and cheaper than I ever could. My first, and very predictable, reaction was one of pure, prideful, and deeply fearful defiance. A machine can’t do what I do. It has no soul, it has no taste, it has no intuition, it has no lived experience. Using AI, I told myself, felt like cheating. It felt like a betrayal of my own, hard-won craft.

But the burnout was real. The to-do list was a monster that grew two new heads for every one that I chopped off. And I started to wonder, in the quiet, desperate hours of the late night, if I was looking at it all wrong. What if the AI wasn't a replacement for my hands, but a third hand? An extension of my own will, a tireless and brilliant tool that could handle the grunt work, the repetitive tasks, the 80% of the job that I secretly, and deeply, hated, so that I could finally, finally, be free to focus on the 20% that only a human can do—the creative spark, the strategic vision, the final, nuanced, and deeply human decision.

It was a profound shift in my thinking, from seeing AI as an artificial artist to seeing it as an artificial, and incredibly powerful, assistant. This idea of a digital ‘helping hand,’ of a technological partner, became an obsession. It’s what led me down a deep and fascinating rabbit hole of research, which is how I eventually found a platform that, almost comically, had named itself after that very concept: manus ai.

And that changed the entire game for me. Suddenly, I wasn’t spending my days bogged down in the tedious, soul-crushing minutiae of my work. The AI was handling the first drafts, the basic layouts, the data entry, the research. And I was free. I was free to be the director, the editor, the final arbiter of quality. My hands weren’t replaced; they were liberated. The romance of doing everything by hand is a beautiful, but deeply unsustainable, lie. The future isn't about humans versus machines. It’s about the human with the best machine. The AI is not the artist. It is the most powerful, and most intelligent, paintbrush that has ever been invented. And the real, and deeply human, art is in learning how to wield it.

Mark as Played

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