CarTalk with Kartik
U.S. CEOs with $1M-$5M ARR too often hit growth plateaus or worse. Having worked with 50+ CEOs fueling millions in revenue growth, host Nitin Kartik (CEO at Caribou Strategic) shares CEO wisdom from the road of life in 2-minute episodes to help you navigate the curves ahead and crush your targets.
Episodes
CarTalk with Kartik #311: Make Your Message Move
Can a CEO book turn messy expertise into company-wide momentum? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take.
Most CEOs have brilliant ideas trapped in their head.
The problem?
Their sales team explains it one way, marketing explains it ano...
CarTalk with Kartik #310: Can Your Idea Travel?
Can your big idea survive outside your zip code? That's the question one of my CEO clients and I discussed recently. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take.
A CEO book should not just prove that your idea worked once.
It should show why it can work again.
In the case of my client Robert Lee, his organi...
CarTalk with Kartik #309: The Book Inside Your Pain
What does being alone, not lonely, really mean? That's the question one of my CEO clients and I discussed recently. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by Product Marketing Alliance, here's my take.
Being alone is not the same as being empty. Sometimes it means finally hearing your own voice without a committee meet...
CarTalk with Kartik #308: Launch Starts Before Writing
What happens when positioning shows up after the product is done? That's the question I recently discussed with one of my CEO clients. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take.
This mistake happens all too often with CEO books.
Some CEOs write the whole manuscript first, then suddenly ask, &ldquo...
CarTalk with Kartik #307: The Hero Trap
Is your business secretly held together by one heroic person? That's the question I recently discussed with one of my CEO clients. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take.
If your company works only because Sarah remembers every customer detail, Roger knows every workaround, and Mike somehow fixes everything ...
CarTalk with Kartik #306: Write The Hard Truth
What if your book is not a project, but an instruction? That's the question I discussed with one of my CEO clients recently. Hey there, welcome to CarTalk with Kartik, I'm Nitin Kartik. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my answer.
Sometimes your book does not arrive politely with a calendar invite and a ...
CarTalk with Kartik #305: Ego Book or Growth Book?
Is your book aligned with your CEO goals, or just your ego goals? That's the question I recently discussed with one of my CEO clients. Hey there, welcome to CarTalk with Kartik, I'm Nitin Kartik. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take.
A CEO book should not be a 200-page trophy that says, “L...
CarTalk with Kartik #304: Make Your Mission Inevitable
What if your book could make your mission feel inevitable? That's the question I recently discussed with one of my CEO clients. Hey there, welcome to CarTalk with Kartik, I'm Nitin Kartik. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take.
A powerful CEO book is not just a fancy business card with chapte...
CarTalk with Kartik #303: Your Book Is Your Homecoming
What if becoming an author is really about coming home to yourself? That's the question I recently discussed with one of my CEO clients. Hey there, welcome to CarTalk with Kartik, I'm Nitin Kartik. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take.
For many CEOs, writing a book feels like building a bran...
CarTalk with Kartik #302: Your Book Builds Champions
How can your book turn customers into ambassadors? That's the question one of my CEO clients asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here's my answer.
Most CEOs think a book is just a credibility tool.
It is.
But it can also become an ambassador engine.
Your best customers already trust you. They al...
CarTalk with Kartik #301: The Book Funnel Mistake
Should your book replace your sales funnel? That's the question one of my CEO clients asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by Product Marketing Alliance, here's my answer.
No. Your book should not replace your sales funnel. It should make your sales funnel smarter.
A book is not a magic vending machin...
CarTalk with Kartik #300: Five Stories First
Why should a book include personal stories? That’s the question one of my CEO clients asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here’s my answer.
Because people don’t connect with your resume. They connect with your receipts.
Your awards, titles, and company milestones matter, but your sto...
CarTalk with Kartik #299: Make Readers See Themselves
Should a book tell stories or teach lessons? That's the question one of my CEO clients asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here's my answer.
Your book should do both.
Lessons make the reader think, “Interesting.”
Stories make the reader think, “Wait, that’s me.”
An...
CarTalk with Kartik #298: Content with Consequences
Should a book inspire people or drive business? That’s the question one of my CEO clients asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here’s my answer.
A great CEO book should inspire readers and support business goals. Otherwise, it becomes a very expensive diary with nicer fonts.
Before w...
CarTalk with Kartik #297: Humanize Your Big Idea
Should a book explain your products or tell stories? That's the question one of my CEO clients asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the year by Product Marketing Alliance, here's my answer.
If your book reads like a product manual, your reader may suddenly remember they have laundry to fold.
A bestselling busin...
CarTalk with Kartik #296: Stop Writing Release Notes
Should a book focus on features or feelings? That’s the question one of my CEO clients asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here's my answer.
Your book should not read like software release notes wearing a blazer.
Yes, your ideas matter. Your framework matters. Your proven process matters...
CarTalk with Kartik #295: Turn Books Into Snacks
Should a book become snackable content? That's the question one of my CEO clients asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here's my answer.
Your book should be the Thanksgiving turkey. But your content should be the leftovers.
Most CEOs think, “I wrote the book. Done.” Not quite. A book gi...
CarTalk with Kartik #294: Make Readers The Hero
How do you actually make your book interesting? That's the question a #CEO asked me recently. Hey there, welcome to CarTalk with Kartik, I'm Nitin Kartik. As a 2X #bestselling author featured on #BBC TV & Times Square and having collaborated with over 70 CEOs, here's my answer.
Your book becomes interesting when your reader becomes the #hero. A lot of CEOs start with, “Here&rs...
CarTalk with Kartik #293: Books Warm Buyers
Should my book sell my company’s products right away? That's the question a CEO asked me recently. Hey there, welcome to CarTalk with Kartik, I'm Nitin Kartik. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here's my answer.
No. Your book should not behave like an over-caffeinated sales rep chasing people around with a propo...
CarTalk with Kartik #292: Don’t Bore Buyers
Can a better story beat a better product? That's the question a CEO asked me recently. Hey there, welcome to CarTalk with Kartik, I'm Nitin Kartik. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here's my answer.
Yes. Not always, but more often than technical founders like to admit. Many CEOs want their book to prove how sma...
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