Today we dive into the 4C’s as Carter tries to sell Josh a diamond. Even if you don’t know a thing about diamonds, you’ve probably heard of the 4C’s, or at least seen them come up when you Googled diamonds for the first time. But what are they? And are they really that important? In part 1 of our conversation, Carter talks about the first 2 C’s: Color and Clarity, the extent to which each one matters, and why smart shoppers know these are the areas where you can save a little money. After this episode, that smart shopper will be you. It’s the pre-proposal show for dating couples designed to make diamond engagement ring shopping easy, understandable, and fun…this is the CarterCast. Live from Jack Lewis Jewelers in Bloomington, IL.
[Premiere Date: Monday, November 18, 2019]
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