If You Want to Be a Destination Employer, Stop Treating People as if They're Disposable

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February 9, 2023 • 51 mins

Summary/Abstract

John Graham Jr. joined Dr. Jim for a conversation about creating a talent attraction flywheel and how cultural intelligence for the C-suite to recruitment is critical for sustained success. They discussed the importance of the question who benefits and the need for everyone in the enterprise to own the A-word if they want to solve turnover. The conversation provided insights into how to create an effective talent attraction flywheel.

John is a specialist in employer branding and recruitment marketing. He helps organizations reflectively hold up a mirror to their culture and employees' lived experiences, and then articulate this experience to attract, engage, and retain talent. Employer brand is important because it is the way that people experience and perceive your organization.

When candidates are looking for a place to work, they are exposed to your employer brand through a multitude of touchpoints and it speaks on your behalf before they even get to a recruiter. Therefore, it is important to shape the narrative and the story of who you are.

John and Jim discuss the importance of understanding the needs of marginalized talent in the job market. Graham Jr. is the author of the book Plantation Theory: The Black Professional Struggle Between Freedom and Security, which examines the daily experiences of black professionals in the corporate world, as well as the epigenetic programming that affects their autonomy and control over labor. The book encourages better conversations and provides better questions to help shape better outcomes for marginalized communities.

John and Jim discussed the importance of advancing constructive conversation in organizations. To do this, John suggests that executive leadership must confront their own insecurities and be willing to address them in order to make substantial change.

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