After decades of saying no to college athletes looking to earn a few dollars, the NCAA gave the go-ahead for athletes to make money from the use of their name, image and likeness (NIL). And it’s a game-changer—and not just for the top athletes at big Division I colleges and universities.
Many social media-savvy college athletes are already securing revenue streams via both big and small business sponsorships. In this episode, Thilo Kunkel, associate professor at the School of Sport, Tourism and Hospitality Management and director of the Sport Industry Research Center, discusses why he believes there is potential for student athletes of all genders and at all division levels to earn money by building a positive personal brand.
Find out more details at www.fox.temple.edu/catalyst.
Key Links
- Thilo Kunkel
- Sport Industry Research Center
- There is no Nil in NIL
- Exploring athlete brand image development on social media
- New laws set to level collegiate playing field
- OwlScoop podcast with Thilo Kunkel
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