Finger licking good marketing with Kristi Woolrych

Today's guest is the effervescent Kristi Woolrych, the kind of leader who leaves an imprint on everyone she meets. You'll find yourself saying "I want to work for her" as you hear how she graciously steers such a successful team. Ben and Kristi chat about her transition from CMO in finance, to quick service restaurants, how she keeps her team reaching for more and the inherent creativity in unleashing your free spirit.

As Chief Marketing Officer at KFC South Pacific, Kristi was previously responsible for driving sales growth through food innovation and retail communications whilst also driving long term brand equity and to lead the marketing team in their goals. After we finished recording she took on a new challenge, stepping up into the General Manager role she's now excelling in.