May 15, 2025 • 34 mins
What does it really take to build a high-performing agency that stands out in a crowded digital landscape?
In this episode, I sit down with Luke Eggebraaten to unpack how he built a niche agency that scaled to 74 clients and over $100K in monthly recurring revenue—without burning out or chasing broad markets. We dive into the leadership decisions, mindset shifts, and operational systems that helped him grow Phaser Marketing into a powerhouse agency focused exclusively on excavation and construction clients.
If you’re a digital agency owner trying to reduce client churn, manage a small but growing team, or create scalable systems while staying focused on the right clients, this conversation is going to hit home. Luke shares how niching down not only accelerated growth, but gave him the clarity and capacity to lead more effectively. From hiring across time zones to implementing EOS, to building a leadership culture that thrives even when he steps back—this is the playbook for agency owners ready to lead at the next level.
Whether you’ve already built a niche agency or you’re realizing it’s time to stop being a generalist, this episode offers a direct look at how real, sustainable agency growth happens.
Books Mentioned
- The E-Myth Revisited by Michael E. Gerber
- Buy Back Your Time by Dan Martell
- Catalytic Leadership by Dr. William Attaway
Connect with Luke Eggebraaten
Follow Luke on Instagram, Facebook, or LinkedIn by searching “Luke Eggebraaten” or “Phaser Marketing”—he manages all of their pages personally and would love to hear from you. You can also learn more and explore his agency’s work at phasermarketing.com.
🌟 Check out our podcast sponsor, Competitive Edge Business Consulting, and book your free discovery call with them today at www.CompEdgeConsulting.com 🌟
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
- Free 30-Minute Discovery Call:
Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.
- Special Offer:
Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference.
Connect with Dr. William Attaway:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dr. William Attaway (00:00):
I'm so excited today to have Luke
Agabrodin on the podcast.
Luke is a serial dirtentrepreneur yeah, we're going
to talk about that who currentlyresides in Gilbert, arizona.
Luke's the founder of PhaserMarketing, which focuses on
digital marketing programs forconstruction companies.
They specialize in working withsix, seven and eight-figure
(00:22):
construction companies that needhelp taking their online
presence up a notch.
Luke's also the co-host of theDirt Bags podcast and is a
partner in the drag racingcompany Turf Wars Racing.
He's also the author of thebook the Digital Dirt World,
which can be found on Amazon.
Luke, I'm so glad you're here,man.
(00:43):
Thanks for being on the show.
Luke Eggebraaten (00:44):
Dr Attaway, I appreciate it so much.
I know you and I have had manyconversations and just so
honored to be on the show todayand see what we dive into here.
Dr. William Attaway (00:54):
This is going to be a great conversation
.
I've been looking forward tothis one.
Luke Eggebraaten (00:57):
Absolutely, me too.
Intro/Outro (01:01):
Welcome to Catalytic Leadership, the
podcast designed to help leadersintentionally grow and thrive.
Here is your host author andleadership and executive coach,
dr William Attaway.
Dr. William Attaway (01:19):
Look, I would love to start with you
sharing a little bit of yourstory with our listeners,
particularly around your journeyand your development as a
leader.
How did you get started?
Luke Eggebraaten (01:30):
Yeah, gosh, I love that.
So I graduated college in 2018.
So, as we sit, 2025 in Aprilhere I'm 29,.
I'm turning 30 in May andgraduated college in 2018,.
I was always a little bitentrepreneurial and I got my
start in Craigslist flipping.
So I would buy pit bikes, dirtbikes, vending machines and
(01:56):
arcade games, things like thatThings that college guy would
have in his house and then Iwould sell it for more um a
profit.
And then, uh, so I knew once Istarted to figure out like, oh,
you can actually go make yourown money in this world.
Uh, that kind of piqued myinterest into entrepreneurship.
Uh, so I graduated and then gota full-time job as a marketing
(02:20):
director at an orthodonticpractice in Omaha, nebraska.
Uh, that wasaces Omaha.
Absolutely loved my job there,Loved everything about it.
And really what started thismarketing agency journey was I
actually got to oversee andmanage.
So that was the point ofcontact for our marketing agency
that was based out ofCalifornia.
(02:41):
They did orthodontic marketingspecifically, and I just
remember thinking, how cool isit?
These people I've never met inperson.
We pay them so much money everysingle month, but they're
returning it back to us in theform of SEO leads, things like
that.
They make me look like asuperstar, because I'm just the
(03:03):
point of contact, relaying allthe information to Dr Stevens,
and they just were so personableand so fun and it felt like
they're truly a part of our team.
And that was in 2019 where Isaid I think I could do this
myself and I think what a funjourney that could be, and so
this is important as well.
I started the businessofficially October 24th 2019,
(03:28):
and that's where PhaserMarketing was born, and my
commitment to myself was okay,I'm not going to pay, sucking
the profits out of the businessand you're putting it towards
your electric bill and groceriesand things like that.
It's hard to grow.
So I kept my full-time job,kept the business going, started
(03:56):
to learn and grow, started tobring on a team, started to
bring on clients, and thenAugust 4th 2021 is when I took
the not the leap, but the steptowards going full-time in my
own business.
And then today, as we fastforward, I'm excited to dive
into this with you as well.
(04:16):
But there's been differentchapters of my leadership
journey.
I would say the last 14 monthshas been one of my favorites.
Our agency right now does about119K monthly recurring revenue
and we have about 74 clientsthat are all in the excavation
space, and our team now iscurrently made up of about 13
(04:38):
full-time employees, half in theUnited States and about half in
Colombia and Serbia.
So my role has changed in anamazing way.
Where I get to work, I get tofocus most of my time on
building careers in our company,and I just I didn't know I
would enjoy it this much, soit's been truly an honor.
(05:00):
We have an amazing team and I'mjust excited for what this
leadership journey has in thenext 12 months as well.
Wow.
Dr. William Attaway (05:09):
What a story.
You know you ran across this,but I'm just curious.
You started in 2019, and youjumped in full-time in 2021.
In the middle of that wassomething that was fairly
significant going on around theworld.
How did the COVID pandemicimpact you as a pretty new
(05:33):
entrepreneur building a business, when all of a sudden,
everything around you is in fluxand chaos?
Luke Eggebraaten (05:39):
Yeah, I think, interestingly enough.
So at March 2020, we had twoclients right.
We had one real estate agencyand then our first demolition
and excavation company and kindof unaffected right.
The real estate market at thattime was booming, so they didn't
have any issues.
And then demolition andexcavation they had to keep
(06:02):
going.
And then our third client,which was in May of 2020, they
were in the oil fields and theyhad to keep their equipment
moving.
So we didn't see a negativeeffect, but we also didn't see
like a big positive boom oranything like that.
Also, what I will say is I stillhad my full-time job, still had
my full-time salary, and thebusiness at that time was a
(06:25):
hobby that I'm hoping one day Icould build up into being a
business.
So it's an interesting exerciseto think about it right now.
Where, if that happened today,what would that look like?
And I think it would be a lotmore difficult.
However, a lot of our clientsare pumping septic tanks, which
those are filling up, as you canimagine, as everyone is staying
(06:46):
home.
But then, on the flip side, alot of our clients are doing
like outdoor livingtransformations and swimming
pools, things like that.
So I could see that beinggrossly affected, but it didn't
have much of an effect on us.
It didn't have much of aneffect on myself as an
individual and I had just gottenwe're just about to get married
(07:06):
, my wife and I so that affectedour wedding, but we just had a
beautiful intimate wedding inSeptember and then had a big
party one year later.
So it, god, had a plan for usand it worked out really well
and you know I'm definitelygrateful for how it's panned out
.
And I'm definitely grateful forhow it's panned out.
Dr. William Attaway (07:26):
I love that .
You know so often leadingthrough a season of uncertainty
can be challenging, and that'swhat that season was for so many
business owners.
But coming out of that and thenleading in a season of growth
is a whole lot more fun.
You have been on a growth curvefor a minute and you talked
(07:49):
about where you are now.
As you have seen differentseasons in the business over the
last four years since youreally kind of stepped and went
all in on this, as you have seenthese growth seasons, what's it
been like for you to lead yourteam through those seasons when
man, once you scale to thispoint, things start to break.
Once you scale to this point,there's a whole lot more fires
(08:13):
because a new level well, that'sjust that's new problems.
What's leadership look like foryou as you have crested new
levels?
Luke Eggebraaten (08:23):
Yeah, I read this in a book one time.
Leadership Starts With Mindset,and I think you might know the
author.
But great, great book, gottathrow that plug in there.
Catalytic Leadership.
Give it a listen, Give it aread.
But what I think has changed oralso improved so much in my
(08:47):
leadership capabilities is mymindset.
If I go in, one of the very fewthings I can control in my day
is my attitude.
Yes, positive attitude, withgoing out to absolutely crush
the day, to bring our soldierswith us to say like, hey, we
(09:11):
don't know what we're going toface today, but we're going to
face it with a problem-solvingmentality.
We're going to go out and doour absolute best.
We're going to put it on theline, hypothetically, of course,
to just do the best we can dotoday.
We don't know if tomorrow'sgoing to come, we don't know if
tomorrow's going to come, wedon't know what that's going to
look like.
But today I know I can controlmy mindset and I can control my
attitude.
So that seemingly elevates ourculture and our team to.
(09:37):
This is the standard we want toset and one of my favorite
things that has, I think, beenmore prevalent in the last 10,
eight months or so is.
It's not just me anymore, it isthe delegate and elevate.
And so now it's not just metrying to hold this standard,
(09:57):
it's Josie and Haley on our team, our leadership team, elevating
the standard as well andholding the rest of our team.
But then also, what we'reseeing is not everyone is having
a great day every single day,but when you're around people
that can really push you to beyour best, it can elevate your
attitude.
And so I think, just seeing thatletting go of the vine I've
(10:21):
never actually had an issue withletting go of the vine or the
business but then making sure wehave the right A players, the
right thoroughbreds, the rightpeople in place that they can
take it and run with it and doso much better than I ever could
by myself, and for anyonelistening too, I think that's a
big misconception.
I think we're all pretty fullof ourselves and we think we are
(10:42):
all that, and nobody else cando sales as good as I can.
Nobody else can do themarketing.
Nobody else can build thesewebsites like I do.
Until you bring in the peoplethat kind of put you in your
place, it's like ah, I just needto trust the process here and
also too, with that leadership,you can lead so much better when
(11:04):
your head is above water.
You can lead so much betterwhen you have a great workout in
the morning and you eat welland you're traveling.
You have a great relationshipwith your spouse, you have a
great relationship with God ifyou are a believer and having
your priorities straight.
So for me it's very simple.
(11:25):
It's my faith, my wife andeverything else, and business
falls into everything else.
But the more I focus on thosepriorities, the more the
business seems to bear fruit.
Dr. William Attaway (11:38):
You know.
I love that you brought thatout and I think you know, for
those listening who are peopleof faith, like you and I are,
this is a critical lesson that Ireally want to make sure they
grab onto and don't run past.
The prioritization of what youput in your life matters.
If you're a person of faith,your relationship with your
Heavenly Father this is first.
(11:59):
Nothing comes before that.
If you're married, your spouseis next, right.
Nothing comes before thatexcept your relationship with
your father.
Everything else comes afterthat.
You've got kids they're third,and then everything else.
That includes your business,and I've watched so many
entrepreneurs in particular playJenga with those priorities
(12:20):
right, and they all my kids arethe most important thing in my
life, or I'm doing this all forthem.
So the business has to comefirst, and when you do that, the
ripples from those decisions goway farther than you think
they're going to and they touchpeople much more deeply than you
(12:42):
think they will.
As a person of faith, this ispart of who you are.
This is what you bring into theenvironments that you're in,
whether it's conversations withyour team, whether it's
conversations at home or evenconversations with clients.
You just bring all of yourself.
This is one of the things I'veappreciated is I've gotten to
know you better.
Like you bring that wholeversion of Luke.
(13:04):
Have you always been that way,or is that something that you've
learned over time?
Luke Eggebraaten (13:09):
of Luke.
Have you always been that wayor is that something that you've
learned over time?
Definitely haven't always beenthat way, I think.
Just the continual growth, butcontinual surrounding yourself
with the people that can showyou in that and move you in that
direction.
And one of those people Idefinitely want to touch on this
story real quick but my wife,olivia.
She's definitely just helped meand we've helped each other in
(13:32):
our marriage.
But actually a couple months agoand I've never told this story,
but we had watched a sermon andwe were traveling and really
the question we asked each otherwas we always talk about having
God as our number one priority.
What do you think is aboveright now?
(13:54):
God in your priority list?
And just being honest withourselves of you know what is
taking precedent over God, andyou know Olivia shared some
things and then I thought aboutit, I thought deep about it and
I said you, like Olivia, my lovefor her has taken that higher
(14:18):
seat and it just hit both of us.
We're like, wow, as great asthat might seem on the outside,
it needs to be readjusted.
And it's not that I want tolove her less, it's I need to
love God more, as great as thatmight seem on the outside, it
needs to be readjusted.
And it's not that I want tolove her less, it's I need to
love God more.
And I think there's always,always, always, improvement and
(14:38):
work to be done on my end andher end.
But just to realize that, Ithink, was a really cool moment
for both of us where, justbecause it might seem like it's
going well on the outside, youneed to make sure that those
priorities are straight.
So I yeah that that has been myfoundation.
(14:58):
I feel like and I definitelyhaven't always been like that
but as it's becoming clear, as Isee that I'm a manager of
phaser marketing, I get tosteward these resources and this
team and we get to worktogether.
I think that helps clarify myrole as a leader even further.
To say, like you know, thisstuff isn't mine anyway, and so
(15:21):
let's make sure we arestewarding this to the best of
our ability and finding thatgear.
I mean, that's now gotten, gotus into a whole nother mindset,
a whole nother gear, and we'reready to rock.
I love that.
Dr. William Attaway (15:36):
So here's the, here's the a hundred
thousand dollar question whydirt?
Luke Eggebraaten (15:43):
Oh gosh, I love that.
Yeah, we should probably shouldhave addressed that right away.
So it is funny when you hearthe intro, it's like what is
this guy Like?
It's all dirt.
I tell you what this niche andfor most people listening, if
you have a digital marketingagency, I can't recommend
(16:04):
niching down enough and I can'trecommend the seven-figure
agency, josh Nelson, enough.
Everything I've learned from themarketing business side has
been through that group.
They have been absolutelyincredible.
That's where I got to meet you,dr Attaway, and just continue
this relationship, gosh.
But really what has kept usgoing here is building off of
(16:30):
this foundation, having thisleadership mindset, but focusing
as well.
And with DIRT, it's so funnyhow it happened.
So, like I mentioned, in 2020,we had our, you know, one or two
clients in the demolitionexcavation space, one or two
clients in the demolitionexcavation space.
And then, as we kind of gotcloser to August 2021, when I
(16:52):
went full time, I knew we werekind of more blue collar.
I liked working with garagedoor companies and excavation
companies.
And then, as I went to my firstintensive in Miami for the seven
figure agency that would havebeen November 2021.
They said, luke, you can be inthis group, but you have to be
doing at least 10K in monthlyrecurring revenue, which I
wasn't, and you have to nichedown.
(17:13):
And I lied and said, okay, I'mdoing 10K.
And then at that time I hadabout probably six or seven
construction companies.
I said we'll do digitalmarketing for construction
companies and they said, keepgoing, keep going further.
I'm like, okay, and then I kindof looked at our client base.
I said, all right, how aboutthis?
(17:34):
Digital marketing forexcavation companies Doesn't get
more specific than that.
And there's three main criteriathat helped me.
Just, it felt so good to decideon that.
Um, my three criteria thathelped me pick my niche and
really solidify it was onethere's a passion for the
(17:54):
industry.
I started.
I didn't grow up in the bluecollar world, um, but I started
to have a passion for the menand women that are building this
country, that are, uh, insteadof getting mad at the road
construction, being gratefulthat our roads are being built,
and also, too, just nobodythinks about when they turn the
faucet on where that comes fromor how that gets fixed, or when
(18:17):
you flush the toilet where thatgoes.
And so I started to sense apassion in myself of just giving
these people, these wonderfulpeople, the resources they
deserve and a team that can helpthem become more visible online
.
The second thing woulddefinitely be the market, and so
typically, I would say ourexcavation companies are 10 to
(18:39):
15 years behind when it comes tothe digital landscape, so we
could easily come in and offerthe marketing basics very, very
well and crush it for them, andso I saw that as the second
piece.
The third piece and you can'tforget this when you're finding
your niche is they're not afraidto cut a check.
They have enough resources togo around.
(19:00):
They're used to these quartermillion dollar, half million
dollar pieces of equipment.
It's no offense to some othercompanies I always use the
bakery as an example but if ourmonthly fee is $1,900 a month,
and how many loaves of bread youhave to sell just to break even
, it's just a little moredifficult.
(19:21):
And so we wanted an industrythat was not going anywhere, was
prosperous, and we knew wecould grow within, because we
have big dreams, we have biggoals, and it starts with phaser
marketing.
And then from that, as youmentioned in the intro, we have
our Dirtbags podcast.
That's probably my favoritething to do is we have almost
(19:44):
coming up on 100 episodes outnow and it's listened to in 23
countries and just so, so muchfun.
And then we have our DirtbagsUniversity, which is our webinar
series.
And then we have, as youmentioned, the book I wrote, the
Digital Dirt World, and it'sjust allowed us to become so
much more focused on oneindustry.
(20:04):
We speak at just those tradeshows and conferences.
It's very easy to see on oursales calls like whether they're
going to be a fit or not, andjust becoming an expert in your
industry.
I couldn't recommend thatenough if you're in this digital
marketing world, because thatalone, that alone, can separate
(20:25):
you miles ahead of some of thecompetition.
And it's just been incredible.
And they have given that wholeindustry has given so much back
to me, and so I'm just forevergrateful for everything they've
done for us.
That's so good.
Dr. William Attaway (20:42):
So, luke, you are having to lead Phaser
today in levels that were nottrue five years ago, and that
same thing is going to be truefive years from now.
Your leadership has continuedto have to level up, so how do
you stay on top of your game?
How do you level up with thenew leadership skills that your
(21:05):
business and your team and yourclients are going to need you to
have in the years?
Luke Eggebraaten (21:09):
to come?
Yeah, what a great question.
One thing that I've done acouple of things I've done.
So one I've been reading morebooks, which I read.
This in somebody's book I don'tthink it was yours, but
somebody's book said whateverhowever much you're reading,
(21:30):
read more.
And however much you think isenough, read more.
And I, I love it.
Never been much of a reader, butlast year I did 75 hard, uh,
andy Frisella's program and it's10 pages a day and for 75 days,
and then a bunch of other stuff, and I'm currently doing that
again right now, as we here, I'mon day 51.
And that mental I don't want tocall it a challenge, but the
(21:55):
mental challenge, and you know,working within that program has
been so good for me.
But then also the reading part.
Now I'm cruising through booksand I'm like looking for new
ones, getting these new ideas,people that I truly, truly care
about, but also that aren'tafraid to push me to be better,
(22:27):
be a better man, a betterhusband, better leader, better
business owner, and so those aresome like tactical things.
A couple other things we juststarted implementing EOS, the
entrepreneurial operatingsystems.
This is one of those that it'slike.
When I go to seven figureagency we go to the intensive he
(22:49):
always says you know, all right, who's running EOS?
97% of the people raise theirhand.
I'm like, all right, next timeI'm raising my hand and it's one
of those things you know it'sgoing to be, you know
(23:24):
no-transcript our team, and Ijust think that is the biggest
blessing, because I learnsomething new every day.
I learned something from ourteam and I learned something
from our clients and with thatintentionality and just always
be learning, always beauthentically curious, has
(23:46):
really helped me continue tolead.
But it's not stopping here.
Like I want to keep growing.
I want to keep.
I don't want to hit a coast, Idon't want to plateau, and so
continuing to meet with ourcoaches, continuing to meet with
you, continuing to read morebooks, can really help push the
envelope on becoming the bestleader that I can be.
Dr. William Attaway (24:11):
And I would add that it goes back to
attitude, where you started, youknow.
It goes back to the teachablespirit that you choose to have
and that is a choice, andanybody listening can make the
same choice you're making, whichis I want to be the most
teachable person in the roomright.
I want to continually be in alearning posture because you can
learn from anybody.
Sometimes you might learn whatnot to do, but that can be
(24:34):
incredibly valuable.
That posture will take youfarther and I see that so much
in you, luke.
I see that posture to continue,want to continue to grow,
continue to learn, continue tosurpass where you are now in the
days ahead.
That's going to take you far.
Luke Eggebraaten (24:50):
And the same is true for our listeners.
Yeah, absolutely yeah.
And just growing with purposeas well.
I believe you talked about itin your book.
But yeah, you got to have apurpose at not just throwing
darts at the wall.
But why do we want to grow?
And getting more specific inthat has been very, very helpful
(25:12):
.
Dr. William Attaway (25:13):
And something bigger than just you.
Everybody wants to be part ofsomething bigger than themselves
.
If everything is about you,that's not a big enough dream
yet, and that's one of thethings I love about your story
is that your dreams are waybigger than just you.
Luke Eggebraaten (25:31):
Yeah, yeah, it's exciting and there's just
so many people that get to cometogether and I think that's my.
This next chapter that I'm inin leadership is getting to see
other people take not thesimilar journey but get excited
about this stuff just as I do,because it has truly changed my
life.
And I'm starting to see that,too, in our team members as well
(25:54):
, where you know this can be agreat, great career, you can
feel fulfilled, this can be apassion.
It doesn't have to be, but itabsolutely can be.
Dr. William Attaway (26:01):
So you know anybody watching you from the
outside, looking at yourhighlight reel, so to speak
right, they may be thinking ohman, luke's rocket ride has just
been up and to the right, he'snever had problems like I have,
he's never struggled like I have.
And we know better than that.
We know that every business,every leader, has challenges,
(26:22):
has problems and struggles,things that they're trying to
wrestle through.
If I could snap my fingersright now and solve one problem
in your business or yourleadership, what would you
choose for that to be?
Luke Eggebraaten (26:40):
Man, if you could snap your fingers and fix
it.
This is great, I would say, andme taking an honest look at our
business of what would reallyreally help is one thing we
wrestle with.
A lot is not delivering betterresults for our clients, and
it's one of those mindsets wherewe just hate to disappoint
(27:02):
people.
We know we can crush it on thepersonable side.
We know we can be great friendswith them, we can send them the
handwritten cards, we can doall of this.
But what really irks us is whenwe can't nail down the lead
flow or we can't nail down theorganic know.
Maybe they're struggling and wedon't want to see that.
So, uh, but that's, that's partof marketing.
(27:25):
And, um, tim Shermark says itreally well.
He's in 7FA.
He says you're not just amarketer, you're a problem
solver and just pullingdifferent levers, and so we're
really honing in on that of okay, well, if the website, seo and
paid ads aren't working, whatelse can we do that might be
able to help us achieve thegoals that our clients are
(27:46):
looking to achieve?
And the more we focus on that,the better we do, the more
involved we get with our clients, because not every client is
the same and needs the samethings.
But if that offer still standssnapping your fingers, I would
say just results for all of ourclients with everything we're
trying to do, because really youwant the best.
(28:07):
You don't want anyone to beupset.
It's going to happen.
You're going to lose clientsand it's part of the business.
But one final thing that I'llsay that we just had an
off-boarding call yesterday andgreat, great off-boarding call
yesterday and great, greatoff-boarding call and we were
talking to the client, greatfriends of ours just didn't work
(28:28):
out and you know, we said wealways want to off-board as well
as we onboard and make surethat we are giving them the same
attention, the same care, uh,that same warm feeling they got
when they started with us.
We want that same feeling asthey go out the door and we make
sure they have everything theyneed.
And so, if anything, you knowyour reputation is everything
(28:50):
and keep that intact.
It's always going to come backaround, but it's, it's part of
business there.
There are hard days, but whenyou look at how blessed we are
with how much we have every,everyone listening man, it makes
these days not so hard and youstart to realize what we truly
do have and what you can begrateful for.
It's amazing what we get to do.
Dr. William Attaway (29:12):
That's so good.
Last question, and I askeverybody this one Is there a
book that has made a bigdifference in your journey that
you would recommend?
If the leaders who arelistening haven't read this one,
this is one you think wouldmake a difference.
Luke Eggebraaten (29:30):
Yes, all right , I'm going to do two.
I know it's only one, but I'mjust going to sneak a second one
in there.
Dr. William Attaway (29:37):
Go for it.
Luke Eggebraaten (29:37):
So many I have , but absolutely by far.
I'm sure everyone listening hasread this, so I got to lead
with it.
The E-Myth Revisited by MichaelE Gerber so good.
I changed the name of mycompany after I read it because
I was formulating the idea itwas going to be LE Marketing for
Luke Agabrat and Marketing.
I was going to be the guy.
Read that book and I scrappedeverything.
(29:59):
I said, all right, we need abusiness name.
Read that book and I scrappedeverything.
I said, all right, we need abusiness name.
So definitely, definitely.
The E-Myth Revisited it'sfoundational for anyone even
thinking about starting abusiness.
The second one it's a verypopular one, one of my all-time
favorites Buy Back your Time,dan Martell.
I know you've talked about iton the show before, but it is
(30:19):
just.
I bought it again and I'mrereading it and there's so many
applicable pieces in there.
And what I love about it is headdresses all of the comebacks
that you might have of yeah, butI like to work hard.
And he's like you can do that.
If you like to work hard, youcan still do that.
And so he addresses all of thatand just wants you to build a
(30:41):
great, great life and you can doit, and you can do it through
business, you can do it throughyour job, through your work, so
it applies to anyone.
But man, what a masterclassthat book is, and I just I love
it.
And we're working on somethings there of just figuring
out what's most important andthen buying back some of that
(31:01):
time.
Dr. William Attaway (31:04):
Look, this has been such a fantastic
conversation.
I've so enjoyed hearing so muchof your story and I'm so
grateful to you for sharing sofreely and generously with your
time and the insights thatyou've gained so far in your
journey.
I know our listeners are goingto want to continue to learn
from you and learn more aboutyou and what Phaser is up to.
(31:25):
What is the best way for themto do that?
Luke Eggebraaten (31:27):
Yes, and thank you again so much.
This has been incredible.
It's just been an honor to behere and the time flew by.
I would say.
Best way to contact me I manageall of our social media.
So Luke Agabrotten on Facebook,Instagram and LinkedIn, or
Phaser Marketing, Facebook,Instagram and LinkedIn.
(31:49):
I manage both of them.
If you shoot the PhaserInstagram DM, you're getting a
message right back from me,Super easy.
But also we post prettyregularly on there.
We post reels, post stories, soyou'll get to see a lot of what
we do.
If you're listening to this,please send me a message.
I would love to hear that youactually listened to the episode
(32:09):
, especially since this is atthe end of the episode means you
listen through it.
But would love to hear from youand I learned the best.
I've learned the best frompeople that were transparent
with me and so I.
Any questions you guys have forme, even if it's financial, if
it's specifics, if it's hiringanything, please feel free to
(32:32):
ask because I will tell youanything you want to hear,
because it's it's happened andwe're still going through it and
figuring it all out together.
But if I don't have the answer,I can always get it from
somebody and definitely reachout to me there, Follow along on
social media, and then ourwebsite, of course, is
phasermarketingcom.
Dr. William Attaway (32:52):
And we'll have all those links in the show
notes.
Luke Eggebraaten (32:54):
Heck yeah, and if you, want to check out the
podcast.
It's Dirtbags Podcast on allstreaming platforms.
It's a good time and yeah, drAttaway, I appreciate it so much
.
Thank you for having me onno-transcript.
I'm so excited today to have Luke
Agabrodin on the podcast.
Luke is a serial dirtentrepreneur yeah, we're going
to talk about that who currentlyresides in Gilbert, arizona.
Luke's the founder of PhaserMarketing, which focuses on
digital marketing programs forconstruction companies.
They specialize in working withsix, seven and eight-figure
(00:22):
construction companies that needhelp taking their online
presence up a notch.
Luke's also the co-host of theDirt Bags podcast and is a
partner in the drag racingcompany Turf Wars Racing.
He's also the author of thebook the Digital Dirt World,
which can be found on Amazon.
Luke, I'm so glad you're here,man.
(00:43):
Thanks for being on the show.
Luke Eggebraaten (00:44):
Dr Attaway, I appreciate it so much.
I know you and I have had manyconversations and just so
honored to be on the show todayand see what we dive into here.
Dr. William Attaway (00:54):
This is going to be a great conversation
.
I've been looking forward tothis one.
Luke Eggebraaten (00:57):
Absolutely, me too.
Intro/Outro (01:01):
Welcome to Catalytic Leadership, the
podcast designed to help leadersintentionally grow and thrive.
Here is your host author andleadership and executive coach,
dr William Attaway.
Dr. William Attaway (01:19):
Look, I would love to start with you
sharing a little bit of yourstory with our listeners,
particularly around your journeyand your development as a
leader.
How did you get started?
Luke Eggebraaten (01:30):
Yeah, gosh, I love that.
So I graduated college in 2018.
So, as we sit, 2025 in Aprilhere I'm 29,.
I'm turning 30 in May andgraduated college in 2018,.
I was always a little bitentrepreneurial and I got my
start in Craigslist flipping.
So I would buy pit bikes, dirtbikes, vending machines and
(01:56):
arcade games, things like thatThings that college guy would
have in his house and then Iwould sell it for more um a
profit.
And then, uh, so I knew once Istarted to figure out like, oh,
you can actually go make yourown money in this world.
Uh, that kind of piqued myinterest into entrepreneurship.
Uh, so I graduated and then gota full-time job as a marketing
(02:20):
director at an orthodonticpractice in Omaha, nebraska.
Uh, that wasaces Omaha.
Absolutely loved my job there,Loved everything about it.
And really what started thismarketing agency journey was I
actually got to oversee andmanage.
So that was the point ofcontact for our marketing agency
that was based out ofCalifornia.
(02:41):
They did orthodontic marketingspecifically, and I just
remember thinking, how cool isit?
These people I've never met inperson.
We pay them so much money everysingle month, but they're
returning it back to us in theform of SEO leads, things like
that.
They make me look like asuperstar, because I'm just the
(03:03):
point of contact, relaying allthe information to Dr Stevens,
and they just were so personableand so fun and it felt like
they're truly a part of our team.
And that was in 2019 where Isaid I think I could do this
myself and I think what a funjourney that could be, and so
this is important as well.
I started the businessofficially October 24th 2019,
(03:28):
and that's where PhaserMarketing was born, and my
commitment to myself was okay,I'm not going to pay, sucking
the profits out of the businessand you're putting it towards
your electric bill and groceriesand things like that.
It's hard to grow.
So I kept my full-time job,kept the business going, started
(03:56):
to learn and grow, started tobring on a team, started to
bring on clients, and thenAugust 4th 2021 is when I took
the not the leap, but the steptowards going full-time in my
own business.
And then today, as we fastforward, I'm excited to dive
into this with you as well.
(04:16):
But there's been differentchapters of my leadership
journey.
I would say the last 14 monthshas been one of my favorites.
Our agency right now does about119K monthly recurring revenue
and we have about 74 clientsthat are all in the excavation
space, and our team now iscurrently made up of about 13
(04:38):
full-time employees, half in theUnited States and about half in
Colombia and Serbia.
So my role has changed in anamazing way.
Where I get to work, I get tofocus most of my time on
building careers in our company,and I just I didn't know I
would enjoy it this much, soit's been truly an honor.
(05:00):
We have an amazing team and I'mjust excited for what this
leadership journey has in thenext 12 months as well.
Wow.
Dr. William Attaway (05:09):
What a story.
You know you ran across this,but I'm just curious.
You started in 2019, and youjumped in full-time in 2021.
In the middle of that wassomething that was fairly
significant going on around theworld.
How did the COVID pandemicimpact you as a pretty new
(05:33):
entrepreneur building a business, when all of a sudden,
everything around you is in fluxand chaos?
Luke Eggebraaten (05:39):
Yeah, I think, interestingly enough.
So at March 2020, we had twoclients right.
We had one real estate agencyand then our first demolition
and excavation company and kindof unaffected right.
The real estate market at thattime was booming, so they didn't
have any issues.
And then demolition andexcavation they had to keep
(06:02):
going.
And then our third client,which was in May of 2020, they
were in the oil fields and theyhad to keep their equipment
moving.
So we didn't see a negativeeffect, but we also didn't see
like a big positive boom oranything like that.
Also, what I will say is I stillhad my full-time job, still had
my full-time salary, and thebusiness at that time was a
(06:25):
hobby that I'm hoping one day Icould build up into being a
business.
So it's an interesting exerciseto think about it right now.
Where, if that happened today,what would that look like?
And I think it would be a lotmore difficult.
However, a lot of our clientsare pumping septic tanks, which
those are filling up, as you canimagine, as everyone is staying
(06:46):
home.
But then, on the flip side, alot of our clients are doing
like outdoor livingtransformations and swimming
pools, things like that.
So I could see that beinggrossly affected, but it didn't
have much of an effect on us.
It didn't have much of aneffect on myself as an
individual and I had just gottenwe're just about to get married
(07:06):
, my wife and I so that affectedour wedding, but we just had a
beautiful intimate wedding inSeptember and then had a big
party one year later.
So it, god, had a plan for usand it worked out really well
and you know I'm definitelygrateful for how it's panned out
.
And I'm definitely grateful forhow it's panned out.
Dr. William Attaway (07:26):
I love that .
You know so often leadingthrough a season of uncertainty
can be challenging, and that'swhat that season was for so many
business owners.
But coming out of that and thenleading in a season of growth
is a whole lot more fun.
You have been on a growth curvefor a minute and you talked
(07:49):
about where you are now.
As you have seen differentseasons in the business over the
last four years since youreally kind of stepped and went
all in on this, as you have seenthese growth seasons, what's it
been like for you to lead yourteam through those seasons when
man, once you scale to thispoint, things start to break.
Once you scale to this point,there's a whole lot more fires
(08:13):
because a new level well, that'sjust that's new problems.
What's leadership look like foryou as you have crested new
levels?
Luke Eggebraaten (08:23):
Yeah, I read this in a book one time.
Leadership Starts With Mindset,and I think you might know the
author.
But great, great book, gottathrow that plug in there.
Catalytic Leadership.
Give it a listen, Give it aread.
But what I think has changed oralso improved so much in my
(08:47):
leadership capabilities is mymindset.
If I go in, one of the very fewthings I can control in my day
is my attitude.
Yes, positive attitude, withgoing out to absolutely crush
the day, to bring our soldierswith us to say like, hey, we
(09:11):
don't know what we're going toface today, but we're going to
face it with a problem-solvingmentality.
We're going to go out and doour absolute best.
We're going to put it on theline, hypothetically, of course,
to just do the best we can dotoday.
We don't know if tomorrow'sgoing to come, we don't know if
tomorrow's going to come, wedon't know what that's going to
look like.
But today I know I can controlmy mindset and I can control my
attitude.
So that seemingly elevates ourculture and our team to.
(09:37):
This is the standard we want toset and one of my favorite
things that has, I think, beenmore prevalent in the last 10,
eight months or so is.
It's not just me anymore, it isthe delegate and elevate.
And so now it's not just metrying to hold this standard,
(09:57):
it's Josie and Haley on our team, our leadership team, elevating
the standard as well andholding the rest of our team.
But then also, what we'reseeing is not everyone is having
a great day every single day,but when you're around people
that can really push you to beyour best, it can elevate your
attitude.
And so I think, just seeing thatletting go of the vine I've
(10:21):
never actually had an issue withletting go of the vine or the
business but then making sure wehave the right A players, the
right thoroughbreds, the rightpeople in place that they can
take it and run with it and doso much better than I ever could
by myself, and for anyonelistening too, I think that's a
big misconception.
I think we're all pretty fullof ourselves and we think we are
(10:42):
all that, and nobody else cando sales as good as I can.
Nobody else can do themarketing.
Nobody else can build thesewebsites like I do.
Until you bring in the peoplethat kind of put you in your
place, it's like ah, I just needto trust the process here and
also too, with that leadership,you can lead so much better when
(11:04):
your head is above water.
You can lead so much betterwhen you have a great workout in
the morning and you eat welland you're traveling.
You have a great relationshipwith your spouse, you have a
great relationship with God ifyou are a believer and having
your priorities straight.
So for me it's very simple.
(11:25):
It's my faith, my wife andeverything else, and business
falls into everything else.
But the more I focus on thosepriorities, the more the
business seems to bear fruit.
Dr. William Attaway (11:38):
You know.
I love that you brought thatout and I think you know, for
those listening who are peopleof faith, like you and I are,
this is a critical lesson that Ireally want to make sure they
grab onto and don't run past.
The prioritization of what youput in your life matters.
If you're a person of faith,your relationship with your
Heavenly Father this is first.
(11:59):
Nothing comes before that.
If you're married, your spouseis next, right.
Nothing comes before thatexcept your relationship with
your father.
Everything else comes afterthat.
You've got kids they're third,and then everything else.
That includes your business,and I've watched so many
entrepreneurs in particular playJenga with those priorities
(12:20):
right, and they all my kids arethe most important thing in my
life, or I'm doing this all forthem.
So the business has to comefirst, and when you do that, the
ripples from those decisions goway farther than you think
they're going to and they touchpeople much more deeply than you
(12:42):
think they will.
As a person of faith, this ispart of who you are.
This is what you bring into theenvironments that you're in,
whether it's conversations withyour team, whether it's
conversations at home or evenconversations with clients.
You just bring all of yourself.
This is one of the things I'veappreciated is I've gotten to
know you better.
Like you bring that wholeversion of Luke.
(13:04):
Have you always been that way,or is that something that you've
learned over time?
Luke Eggebraaten (13:09):
of Luke.
Have you always been that wayor is that something that you've
learned over time?
Definitely haven't always beenthat way, I think.
Just the continual growth, butcontinual surrounding yourself
with the people that can showyou in that and move you in that
direction.
And one of those people Idefinitely want to touch on this
story real quick but my wife,olivia.
She's definitely just helped meand we've helped each other in
(13:32):
our marriage.
But actually a couple months agoand I've never told this story,
but we had watched a sermon andwe were traveling and really
the question we asked each otherwas we always talk about having
God as our number one priority.
What do you think is aboveright now?
(13:54):
God in your priority list?
And just being honest withourselves of you know what is
taking precedent over God, andyou know Olivia shared some
things and then I thought aboutit, I thought deep about it and
I said you, like Olivia, my lovefor her has taken that higher
(14:18):
seat and it just hit both of us.
We're like, wow, as great asthat might seem on the outside,
it needs to be readjusted.
And it's not that I want tolove her less, it's I need to
love God more, as great as thatmight seem on the outside, it
needs to be readjusted.
And it's not that I want tolove her less, it's I need to
love God more.
And I think there's always,always, always, improvement and
(14:38):
work to be done on my end andher end.
But just to realize that, Ithink, was a really cool moment
for both of us where, justbecause it might seem like it's
going well on the outside, youneed to make sure that those
priorities are straight.
So I yeah that that has been myfoundation.
(14:58):
I feel like and I definitelyhaven't always been like that
but as it's becoming clear, as Isee that I'm a manager of
phaser marketing, I get tosteward these resources and this
team and we get to worktogether.
I think that helps clarify myrole as a leader even further.
To say, like you know, thisstuff isn't mine anyway, and so
(15:21):
let's make sure we arestewarding this to the best of
our ability and finding thatgear.
I mean, that's now gotten, gotus into a whole nother mindset,
a whole nother gear, and we'reready to rock.
I love that.
Dr. William Attaway (15:36):
So here's the, here's the a hundred
thousand dollar question whydirt?
Luke Eggebraaten (15:43):
Oh gosh, I love that.
Yeah, we should probably shouldhave addressed that right away.
So it is funny when you hearthe intro, it's like what is
this guy Like?
It's all dirt.
I tell you what this niche andfor most people listening, if
you have a digital marketingagency, I can't recommend
(16:04):
niching down enough and I can'trecommend the seven-figure
agency, josh Nelson, enough.
Everything I've learned from themarketing business side has
been through that group.
They have been absolutelyincredible.
That's where I got to meet you,dr Attaway, and just continue
this relationship, gosh.
But really what has kept usgoing here is building off of
(16:30):
this foundation, having thisleadership mindset, but focusing
as well.
And with DIRT, it's so funnyhow it happened.
So, like I mentioned, in 2020,we had our, you know, one or two
clients in the demolitionexcavation space, one or two
clients in the demolitionexcavation space.
And then, as we kind of gotcloser to August 2021, when I
(16:52):
went full time, I knew we werekind of more blue collar.
I liked working with garagedoor companies and excavation
companies.
And then, as I went to my firstintensive in Miami for the seven
figure agency that would havebeen November 2021.
They said, luke, you can be inthis group, but you have to be
doing at least 10K in monthlyrecurring revenue, which I
wasn't, and you have to nichedown.
(17:13):
And I lied and said, okay, I'mdoing 10K.
And then at that time I hadabout probably six or seven
construction companies.
I said we'll do digitalmarketing for construction
companies and they said, keepgoing, keep going further.
I'm like, okay, and then I kindof looked at our client base.
I said, all right, how aboutthis?
(17:34):
Digital marketing forexcavation companies Doesn't get
more specific than that.
And there's three main criteriathat helped me.
Just, it felt so good to decideon that.
Um, my three criteria thathelped me pick my niche and
really solidify it was onethere's a passion for the
(17:54):
industry.
I started.
I didn't grow up in the bluecollar world, um, but I started
to have a passion for the menand women that are building this
country, that are, uh, insteadof getting mad at the road
construction, being gratefulthat our roads are being built,
and also, too, just nobodythinks about when they turn the
faucet on where that comes fromor how that gets fixed, or when
(18:17):
you flush the toilet where thatgoes.
And so I started to sense apassion in myself of just giving
these people, these wonderfulpeople, the resources they
deserve and a team that can helpthem become more visible online
.
The second thing woulddefinitely be the market, and so
typically, I would say ourexcavation companies are 10 to
(18:39):
15 years behind when it comes tothe digital landscape, so we
could easily come in and offerthe marketing basics very, very
well and crush it for them, andso I saw that as the second
piece.
The third piece and you can'tforget this when you're finding
your niche is they're not afraidto cut a check.
They have enough resources togo around.
(19:00):
They're used to these quartermillion dollar, half million
dollar pieces of equipment.
It's no offense to some othercompanies I always use the
bakery as an example but if ourmonthly fee is $1,900 a month,
and how many loaves of bread youhave to sell just to break even
, it's just a little moredifficult.
(19:21):
And so we wanted an industrythat was not going anywhere, was
prosperous, and we knew wecould grow within, because we
have big dreams, we have biggoals, and it starts with phaser
marketing.
And then from that, as youmentioned in the intro, we have
our Dirtbags podcast.
That's probably my favoritething to do is we have almost
(19:44):
coming up on 100 episodes outnow and it's listened to in 23
countries and just so, so muchfun.
And then we have our DirtbagsUniversity, which is our webinar
series.
And then we have, as youmentioned, the book I wrote, the
Digital Dirt World, and it'sjust allowed us to become so
much more focused on oneindustry.
(20:04):
We speak at just those tradeshows and conferences.
It's very easy to see on oursales calls like whether they're
going to be a fit or not, andjust becoming an expert in your
industry.
I couldn't recommend thatenough if you're in this digital
marketing world, because thatalone, that alone, can separate
(20:25):
you miles ahead of some of thecompetition.
And it's just been incredible.
And they have given that wholeindustry has given so much back
to me, and so I'm just forevergrateful for everything they've
done for us.
That's so good.
Dr. William Attaway (20:42):
So, luke, you are having to lead Phaser
today in levels that were nottrue five years ago, and that
same thing is going to be truefive years from now.
Your leadership has continuedto have to level up, so how do
you stay on top of your game?
How do you level up with thenew leadership skills that your
(21:05):
business and your team and yourclients are going to need you to
have in the years?
Luke Eggebraaten (21:09):
to come?
Yeah, what a great question.
One thing that I've done acouple of things I've done.
So one I've been reading morebooks, which I read.
This in somebody's book I don'tthink it was yours, but
somebody's book said whateverhowever much you're reading,
(21:30):
read more.
And however much you think isenough, read more.
And I, I love it.
Never been much of a reader, butlast year I did 75 hard, uh,
andy Frisella's program and it's10 pages a day and for 75 days,
and then a bunch of other stuff, and I'm currently doing that
again right now, as we here, I'mon day 51.
And that mental I don't want tocall it a challenge, but the
(21:55):
mental challenge, and you know,working within that program has
been so good for me.
But then also the reading part.
Now I'm cruising through booksand I'm like looking for new
ones, getting these new ideas,people that I truly, truly care
about, but also that aren'tafraid to push me to be better,
(22:27):
be a better man, a betterhusband, better leader, better
business owner, and so those aresome like tactical things.
A couple other things we juststarted implementing EOS, the
entrepreneurial operatingsystems.
This is one of those that it'slike.
When I go to seven figureagency we go to the intensive he
(22:49):
always says you know, all right, who's running EOS?
97% of the people raise theirhand.
I'm like, all right, next timeI'm raising my hand and it's one
of those things you know it'sgoing to be, you know
(23:24):
no-transcript our team, and Ijust think that is the biggest
blessing, because I learnsomething new every day.
I learned something from ourteam and I learned something
from our clients and with thatintentionality and just always
be learning, always beauthentically curious, has
(23:46):
really helped me continue tolead.
But it's not stopping here.
Like I want to keep growing.
I want to keep.
I don't want to hit a coast, Idon't want to plateau, and so
continuing to meet with ourcoaches, continuing to meet with
you, continuing to read morebooks, can really help push the
envelope on becoming the bestleader that I can be.
Dr. William Attaway (24:11):
And I would add that it goes back to
attitude, where you started, youknow.
It goes back to the teachablespirit that you choose to have
and that is a choice, andanybody listening can make the
same choice you're making, whichis I want to be the most
teachable person in the roomright.
I want to continually be in alearning posture because you can
learn from anybody.
Sometimes you might learn whatnot to do, but that can be
(24:34):
incredibly valuable.
That posture will take youfarther and I see that so much
in you, luke.
I see that posture to continue,want to continue to grow,
continue to learn, continue tosurpass where you are now in the
days ahead.
That's going to take you far.
Luke Eggebraaten (24:50):
And the same is true for our listeners.
Yeah, absolutely yeah.
And just growing with purposeas well.
I believe you talked about itin your book.
But yeah, you got to have apurpose at not just throwing
darts at the wall.
But why do we want to grow?
And getting more specific inthat has been very, very helpful
(25:12):
.
Dr. William Attaway (25:13):
And something bigger than just you.
Everybody wants to be part ofsomething bigger than themselves
.
If everything is about you,that's not a big enough dream
yet, and that's one of thethings I love about your story
is that your dreams are waybigger than just you.
Luke Eggebraaten (25:31):
Yeah, yeah, it's exciting and there's just
so many people that get to cometogether and I think that's my.
This next chapter that I'm inin leadership is getting to see
other people take not thesimilar journey but get excited
about this stuff just as I do,because it has truly changed my
life.
And I'm starting to see that,too, in our team members as well
(25:54):
, where you know this can be agreat, great career, you can
feel fulfilled, this can be apassion.
It doesn't have to be, but itabsolutely can be.
Dr. William Attaway (26:01):
So you know anybody watching you from the
outside, looking at yourhighlight reel, so to speak
right, they may be thinking ohman, luke's rocket ride has just
been up and to the right, he'snever had problems like I have,
he's never struggled like I have.
And we know better than that.
We know that every business,every leader, has challenges,
(26:22):
has problems and struggles,things that they're trying to
wrestle through.
If I could snap my fingersright now and solve one problem
in your business or yourleadership, what would you
choose for that to be?
Luke Eggebraaten (26:40):
Man, if you could snap your fingers and fix
it.
This is great, I would say, andme taking an honest look at our
business of what would reallyreally help is one thing we
wrestle with.
A lot is not delivering betterresults for our clients, and
it's one of those mindsets wherewe just hate to disappoint
(27:02):
people.
We know we can crush it on thepersonable side.
We know we can be great friendswith them, we can send them the
handwritten cards, we can doall of this.
But what really irks us is whenwe can't nail down the lead
flow or we can't nail down theorganic know.
Maybe they're struggling and wedon't want to see that.
So, uh, but that's, that's partof marketing.
(27:25):
And, um, tim Shermark says itreally well.
He's in 7FA.
He says you're not just amarketer, you're a problem
solver and just pullingdifferent levers, and so we're
really honing in on that of okay, well, if the website, seo and
paid ads aren't working, whatelse can we do that might be
able to help us achieve thegoals that our clients are
(27:46):
looking to achieve?
And the more we focus on that,the better we do, the more
involved we get with our clients, because not every client is
the same and needs the samethings.
But if that offer still standssnapping your fingers, I would
say just results for all of ourclients with everything we're
trying to do, because really youwant the best.
(28:07):
You don't want anyone to beupset.
It's going to happen.
You're going to lose clientsand it's part of the business.
But one final thing that I'llsay that we just had an
off-boarding call yesterday andgreat, great off-boarding call
yesterday and great, greatoff-boarding call and we were
talking to the client, greatfriends of ours just didn't work
(28:28):
out and you know, we said wealways want to off-board as well
as we onboard and make surethat we are giving them the same
attention, the same care, uh,that same warm feeling they got
when they started with us.
We want that same feeling asthey go out the door and we make
sure they have everything theyneed.
And so, if anything, you knowyour reputation is everything
(28:50):
and keep that intact.
It's always going to come backaround, but it's, it's part of
business there.
There are hard days, but whenyou look at how blessed we are
with how much we have every,everyone listening man, it makes
these days not so hard and youstart to realize what we truly
do have and what you can begrateful for.
It's amazing what we get to do.
Dr. William Attaway (29:12):
That's so good.
Last question, and I askeverybody this one Is there a
book that has made a bigdifference in your journey that
you would recommend?
If the leaders who arelistening haven't read this one,
this is one you think wouldmake a difference.
Luke Eggebraaten (29:30):
Yes, all right , I'm going to do two.
I know it's only one, but I'mjust going to sneak a second one
in there.
Dr. William Attaway (29:37):
Go for it.
Luke Eggebraaten (29:37):
So many I have , but absolutely by far.
I'm sure everyone listening hasread this, so I got to lead
with it.
The E-Myth Revisited by MichaelE Gerber so good.
I changed the name of mycompany after I read it because
I was formulating the idea itwas going to be LE Marketing for
Luke Agabrat and Marketing.
I was going to be the guy.
Read that book and I scrappedeverything.
(29:59):
I said, all right, we need abusiness name.
Read that book and I scrappedeverything.
I said, all right, we need abusiness name.
So definitely, definitely.
The E-Myth Revisited it'sfoundational for anyone even
thinking about starting abusiness.
The second one it's a verypopular one, one of my all-time
favorites Buy Back your Time,dan Martell.
I know you've talked about iton the show before, but it is
(30:19):
just.
I bought it again and I'mrereading it and there's so many
applicable pieces in there.
And what I love about it is headdresses all of the comebacks
that you might have of yeah, butI like to work hard.
And he's like you can do that.
If you like to work hard, youcan still do that.
And so he addresses all of thatand just wants you to build a
(30:41):
great, great life and you can doit, and you can do it through
business, you can do it throughyour job, through your work, so
it applies to anyone.
But man, what a masterclassthat book is, and I just I love
it.
And we're working on somethings there of just figuring
out what's most important andthen buying back some of that
(31:01):
time.
Dr. William Attaway (31:04):
Look, this has been such a fantastic
conversation.
I've so enjoyed hearing so muchof your story and I'm so
grateful to you for sharing sofreely and generously with your
time and the insights thatyou've gained so far in your
journey.
I know our listeners are goingto want to continue to learn
from you and learn more aboutyou and what Phaser is up to.
(31:25):
What is the best way for themto do that?
Luke Eggebraaten (31:27):
Yes, and thank you again so much.
This has been incredible.
It's just been an honor to behere and the time flew by.
I would say.
Best way to contact me I manageall of our social media.
So Luke Agabrotten on Facebook,Instagram and LinkedIn, or
Phaser Marketing, Facebook,Instagram and LinkedIn.
(31:49):
I manage both of them.
If you shoot the PhaserInstagram DM, you're getting a
message right back from me,Super easy.
But also we post prettyregularly on there.
We post reels, post stories, soyou'll get to see a lot of what
we do.
If you're listening to this,please send me a message.
I would love to hear that youactually listened to the episode
(32:09):
, especially since this is atthe end of the episode means you
listen through it.
But would love to hear from youand I learned the best.
I've learned the best frompeople that were transparent
with me and so I.
Any questions you guys have forme, even if it's financial, if
it's specifics, if it's hiringanything, please feel free to
(32:32):
ask because I will tell youanything you want to hear,
because it's it's happened andwe're still going through it and
figuring it all out together.
But if I don't have the answer,I can always get it from
somebody and definitely reachout to me there, Follow along on
social media, and then ourwebsite, of course, is
phasermarketingcom.
Dr. William Attaway (32:52):
And we'll have all those links in the show
notes.
Luke Eggebraaten (32:54):
Heck yeah, and if you, want to check out the
podcast.
It's Dirtbags Podcast on allstreaming platforms.
It's a good time and yeah, drAttaway, I appreciate it so much
.
Thank you for having me onno-transcript.
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