December 24, 2024 • 34 mins
Balancing the demands of entrepreneurship with family life is no easy feat, and neither is achieving consistent marketing results. In this episode, I sit down with Jason Schemmel, founder of Get Social Done, to uncover the secrets behind his Fortune 500-level marketing results at small business prices. Jason dives into his journey from corporate marketing to agency ownership, emphasizing the importance of consistency and transparency in business.
He shares invaluable lessons about the power of honest communication—both with clients and within personal relationships—and the value of building a strong support network. We also explore Jason’s strategies for staying ahead in marketing, including how to lead with a growth mindset and why continuous learning is a cornerstone of his success. Whether you're an entrepreneur striving for balance or a marketer looking for actionable strategies, this conversation is packed with insights to inspire and guide you on your journey.
Connect with Jason Schemmel:
Connect with Jason Schemmel on LinkedIn or Facebook to learn how his unique approach to marketing can transform your business with Fortune 500 results at small business prices. Visit GetSocialDone.com to discover more about his services and join his community-driven mission to empower entrepreneurs.
Books Mentioned:
- How to Win Friends and Influence People by Dale Carnegie
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
- Free 30-Minute Discovery Call:
Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.
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Connect with Dr. William Attaway:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dr. William Attaway (00:00):
I'm so excited today to have Jason
Schemmel on the podcast.
Jason's been a digital marketerfor 14 years, 11 of those spent
in corporate with HarperCollins, christian Publishing
and Amway.
Before that, he worked sevenyears in retail, which helped
him learn empathy, service toothers and hating the phrase.
That's not my job or department.
(00:22):
He and his team at Get SocialDone deliver Fortune 500
marketing results to businessesand local home service companies
at small business prices.
He is on a path to help peopleunderstand that everyone goes
through difficult times andchallenges, even though all we
see on social media iseveryone's highlight reel.
(00:42):
Jason, I'm so glad you're here.
Thanks for being on the show.
Thank you so much for havingJason.
I'm so glad you're here.
Thanks for being on the show.
Jason Schemmel (00:46):
Thank you so much for having me.
It's an honor to be here.
Intro/Outro (00:50):
Welcome to Catalytic Leadership, the
podcast designed to help leadersintentionally grow and thrive.
Here is your host author andleadership and executive coach,
dr William Attaway and executivecoach, Dr William Attaway.
Dr. William Attaway (01:10):
I would love to start, Jason, with a
little bit of your story.
I'd love for you to share someof your story with our listeners
, particularly around yourjourney and your development as
a leader.
How did you get started?
Jason Schemmel (01:20):
Well, I mean, the term leader is just, it's
kind of fluid, uh, and thatthere's no real term of it, like
you don't have to be in aleadership position to be a
leader, um, and I think Istarted realizing this in my
time in retail.
Um, so started working inretail when I was 17 years old,
been there for seven years, andI learned throughout my time
(01:42):
there it's that it's really justbeing the change that you want
to be, being the person and therepresentative that you want to
be.
And this is where, like,empathy really comes into play,
whether that's internal facing,with the people that you're
working with, or your customers,customers, clients, things like
that.
The outward facing, how theyexpect to be treated as well,
(02:02):
and I learned this early onexpect to be treated as well,
and I learned this early on.
I was fortunate enough to learnthis early on in my time at Best
Buy, which at the time wasfantastic Back in the day,
mid-2000s, I was a kid in my toystore talking about my toys,
basically.
But what I noticed I startedhearing a lot of other people
say is they would be in onedepartment and they might have a
(02:22):
question about something else,and they might be in TVs and ask
about a computer and then theygo well, that that's not my
department.
So you can talk to someonethere like there's got to be a
better way to do that instead ofjust sending them off and stuff
.
You could either a answer thequestion for them because I know
some of them, you know theyknew stuff about it, they just
didn't want to do the work oryou can say I may not, but let
(02:43):
me help you find someone who cananswer your question.
Like, get them at least to thatnext step in that path or in
that journey that they'relooking for.
And so I started incorporatingthat and it got to the point
where I started noticing thatpeople would come to the store
and they would ask for mepersonally because they only
wanted to deal with me, becausethey knew that the level of
(03:03):
customer service that they weregoing to get was something that
they were hoping to get fromeveryone else, but they weren't
getting it, so they went ratherback to me with the expectation
of I know that even if Jasondoesn't have the answers, he at
least can guide me into the nextto the next person who can help
me answer that, and so thatreally helped me set up for my
(03:26):
career in digital marketing andsocial media and even where I am
now with my agency.
It's part anticipating people'sneeds and their pain points and
their challenges and trying tofind content, solutions and
answers to help them along thatpath.
And then, on the flip side ofit, people are asking me
questions about things likeespecially AI and marketing and
how that's like the new shinytool for everyone now, but like
(03:49):
no one's an expert at it, no onehas it figured out, but we can
learn together.
We can take that and be like Imay not know right now, but
let's try and find out together,and that way we can both
benefit from it.
Dr. William Attaway (04:00):
You know that's so good and I think
there's so many things I want todive into there.
You know one of them.
The tagline for your business,first, I think is awesome.
You know, delivering Fortune500 marketing results at small
business prices with a ton ofvalue, and it really illustrates
(04:25):
what you're describing evenfrom your days at Best Buy.
You're trying to deliver arelationship.
You're trying to deliversomething that is going to be
not just cold and impersonal,but you're delivering something
that's much more personal,that's much more of a
relationship-focused service,and people respond well to that.
The results are important, tobe sure, but I think you're
(04:46):
bringing so much of yourselfinto the business through that
tagline and through what thatconveys.
Like has that always been thecase?
Is this something that you'vecarried with you and that you
that you share with your team?
Hey, this is who we are, thisis how we do it here.
Jason Schemmel (05:01):
I definitely try to as as much as possible
because, especially in myindustry, like marketers are a
diamond dozen.
They're everywhere and so it'sreally hard to differentiate
yourself from your competition,as most entrepreneurs and
business owners would understand.
Um that you're not the onlyperson in your industry and
niche and I know all of the Alexfrom OC fan base and all this
(05:23):
stuff is like, oh, be one ofzero, be the be the one person,
carve out your little thing,which is great, but, no matter
what, you're still going to havesome competition.
No matter how you perceiveyourself or present yourself,
there's always going to be somepeople who'd be like well, this
person does it cheaper, thisperson does it better at that
stuff.
It's like how can you makeyourself unique from everyone
else?
And so that's what I've tried todo with Get Social Done is that
(05:44):
we're very personable, we'revery understanding, we're going
to get you those results.
Our team is fantastic.
I was fortunate enough to finda business partner who's come on
as well, and he's had a lot ofsuccess with his own agency, and
so now we've combined forcesand things like that, and we've
both come up from differentwalks of life, in that we've had
(06:04):
entrepreneurial ventures before, we've tried other things,
we've had successes some here,some there but we know that
things don't always work.
They don't always go the wayyou expect them to or want them
to, and just that hard work andconsistency over time is going
to lead to the luck and thesuccess that a lot of people see
online.
So, while we have this veryenticing tagline of you know,
(06:28):
fortune 500 results at smallbusiness prices, it's true,
we'll get you the ROI and thereturn on ad spend and
everything like that, with ourclients, we try and make their
business as much like we're apart of their business, like
we're a team member on them andtheir team, but at the same time
, though, we don't want to becharging them 10, 15, 20,000 a
(06:49):
month and all that stuff just toget those results.
A lot of gurus and coaches, allthe high level people, are like
just get yourself 10 to 15clients, charge them 10 K a
month and you'll be set.
You're like, true, but nowthat's everyone's focus.
And then, all of a sudden, werealized that the smaller
businesses now don't have accessto these amazing people and
(07:09):
these amazing teams becausethey're charging so much, not to
say that there isn't value inthe bigger priced agencies and
consultants and things like that.
It's just for my partner and I.
We've come up, we've had tobootstrap ideas before and
things like that.
We know how hard it is, just asan entrepreneur and a business
owner, because you're stretchingyourself so thin, trying to
think of everything at once andyou're like I still have to
(07:31):
market, I still have to makesure people know that I exist
and that I'm doing this and sogetting access to marketing
services where it's not going tocost me most of the money I
have set aside to do thisventure.
We try and offer that to peopleso that way everyone has access
, or at least most people haveaccess to it and have a chance
to get noticed.
Dr. William Attaway (07:53):
I imagine that takes more time, you know,
to deliver that level of serviceto clients Like this is not
something you can just automateright.
Jason Schemmel (08:04):
No, I mean you can automate processes, but in
terms of results, you can'tautomate those.
And it doesn't matter if you'redoing ads, if you're doing SEO,
if you're doing organic things.
Marketing is a game of patience.
It's a game of consistency,patience and perseverance.
It's really those three are thethings that are going to lead
to marketing success, because,no matter what you do, even if
(08:26):
it's ads, ads take time becauseyou have to test things, what's
going to work and what doesn'twork.
And not everything is going towork.
And it's even from yourperspective.
If you're starting off thisventure and be like I know my
target audience, I know mypeople, I know what they want.
(08:46):
What you put out may notresonate with them, and
sometimes it's hard to come toterms with that, because even me
, as a marketing professional, Ithink I know what people need
to hear, I know what they wantto, I know what's going to draw
them in and everything using theconsumer psychology and
everything.
And you start putting stuff outthere and the results don't
come back and you're like butthis, in theory, this should
have worked.
I've talked to people, I'vetalked to friends, this should
work.
But then you think you'retrying to reach the masses.
(09:07):
You're trying to get thismassive collection of people and
I even worked with clientsbefore where I'll put together
an ad campaign and I'm like, allright, we're going to use this
copy because from my research,this is what's going to be most
effective.
And then the client comes backand says that's great, but I
also want to put in thismessaging too.
And I look at it and I gothat's a bit of a, that's a bit
(09:28):
of a pivot, that's a bit of adifferent perspective, but we're
going to try it, just becauseyou never know, and there have
been times where their randomone-off kind of out there thing
outperforms my stuff and I'mlike, well, I'm really glad we
tested it, because now we knowit doesn't make me feel or think
of myself as any less of amarketer.
It's just that willingness totest and put it out there and
find out what works and whatdoesn't, and then continually
(09:49):
build upon it.
Dr. William Attaway (09:51):
You know, I love the thread that you have
woven so far in our conversation.
That has been so intentional,and that is the importance of
consistency.
You know, a friend of mine saysconsistency is the mother of
momentum, and I think so.
We want momentum in ourbusinesses, you know, and all of
your clients want momentum andthe path to get there is
(10:13):
consistency.
And you know that seems to be ahallmark of what you're talking
about and everything you'redescribing.
You're highlighting theimportance of consistency.
Is that something you tell yourclients regularly and with this
type of intensity?
Jason Schemmel (10:28):
Oh, absolutely.
It doesn't matter if it's afree workshop or masterclass I'm
giving, if it's the firstonboarding call or six months
down the line.
We're talking about the nextcampaign that we're working on.
We want to constantly make surethat people understand that
consistency is the commondenominator to movement, to
success, to defining what'sreally working and what isn't,
(10:49):
because if you show up once, ifyou have a flash in the pan kind
of thing, it's great and itworks for a short amount of time
.
But if you consistently makeimprovements, then over time,
that's where, like, the wholetheory of compounding interest
comes in.
So, like, all of those littlesuccesses over time are going to
lead to one massive successwhen you zoom out and you see
the big picture as a whole.
Dr. William Attaway (11:10):
Yeah, that's so good.
You know, it's so easy forsomebody to look from the
outside and look at you and say,oh man, his journey has just
been up and to the right, likehe's never had to deal with the
kind of setbacks and failuresand struggles that I deal with
as an entrepreneur.
And one of the things that Ilove about you, jason, is that
you are so honest about the factthat not everything is up and
(11:34):
to the right, like if somebodysits across from you and you're
having coffee with them and theysay something like that, like,
ah, you don't really deal withwhat I deal with, you haven't
had to go through what I've hadto go through.
How do you respond to that?
Jason Schemmel (11:46):
Well, first I laugh you know, that's what I'm
like, if you only knew because,like one of my favorite memes,
like business focused memes, isthe whole, like the path to
success, and it's two pictures.
On one side it's theexpectation, where it's just up
and to the right, straight lineup and to the right.
And then you look at the otherone, which is more realistic and
(12:08):
it looks like a kid's squigglydrawing it everywhere, and then
you might get up there maybe, um, but I mean, but that that's a
very, that's actually a veryaccurate representation of what
the journey and success lookslike.
Because I mean, especially on,especially on social media,
you're looking at everyone'shighlight reel, yeah, and and
that's why it is like it hasbeen so uh, accustomed to things
(12:31):
of like depression and thingslike that, especially in the
business space, because you'reseeing all of these people,
these leaders, these influencersand everyone just be like, oh,
look at this, look at this carI'm leading up against and
snapped a photo of doesn'tmatter if it's my car or not,
you don't know that Um, but allof these showings of like I'm
successful, I'm successful, butthey never.
But the thing that, if you takea step back, the thing you
(12:51):
start noticing is they're notactually very transparent about
their business at all.
And that's where I like beinghonest, open and transparent and
everything.
I'm like no, things are notgreat right now, you know, um, I
only have a few clients I wishI had more.
You know, things like that.
(13:12):
It's like not everything isgreat, and so I try, and
sometimes it can be challenging,but I try to force myself to
open up on social media and belike hey, like I, I didn't have
the best week, I didn't have thebest month.
I want to, ideally, I want tonormalize that it's okay to not
be okay and not always beachieving and always be
successful and stuff.
Um, you know, instead of makingsocial media my high, my
(13:33):
constant highlight reel, it'slike I'd rather.
I'd rather kind of pull thecurtain back and be like no,
this week was a hard week, thisdidn't go the way I wanted it to
, so that it normalizes thatthing, that whole aspect of it.
I even I even started a podcaston that years ago.
I'm bringing it back, but Istarted a podcast called the get
stuff done, where we we haveguests on there talking about
(13:55):
like hey, like you're to mostpeople, you are a very
successful person.
You've you've done some amazingthings, but let's also talk
about those challenges, thoseroadblocks and those setbacks
and everything.
And I have yet to have oneperson go.
I had it easy, it was a straightup into the right journey for
me, no, it was.
It was constantly I tried this.
It didn't work.
It failed.
(14:16):
Um, you know, I tried this oneone.
It worked a little bit, alittle bit better because I was
able to use the experiences Igot from the first try and it
was a little bit better.
But then that failed.
And then, and you know, thenthey start collaborating, they
start getting into groups, theyfind mentors, they find other
people to work with and bounceideas off of and learn from
their experiences, theirsuccesses and their failures,
(14:37):
and then just all of that isjust a culmination of building
up to the success that you seetoday.
Dr. William Attaway (14:43):
That's so good.
You know, one of the one of thethings that a lot of the people
listening are struggling withis how to manage their time.
You know they're entrepreneurswho are starting something new
alongside a full-time job, andthat's a difficult thing to do.
(15:03):
You know you've only got somuch time.
None of us get more than 168hours a week, and time is the
most valuable thing you have.
It's the one non-renewableresource you get.
You can always make more money.
You can never make more time.
How have you managed thatproblem?
How have you dealt with thatissue in your journey?
Jason Schemmel (15:25):
Well, first and foremost, it's a constant
struggle.
It is a constant strugglebecause I myself, even though
I'm building up this agency, Itook a full-time contract gig
working for my local city'sparks and rec department as
their social media person.
Um, just to, just to help bringin some money while I'm building
this thing up now obviously thegoal is to focus more on the
(15:46):
agency and have that, I wouldearn the gig, so I don't have to
rely on that anymore.
But yeah, um, it's a constantbalancing act and it's never 50
50 um, and that's just.
That's just on the professionalside of it.
I still have a wife and kids athome that I have to.
I have to care for cater, tospend time with, quality time
with.
You know, I've got two kidsthat are 15 months apart.
(16:07):
They're four and five years oldand they like to play around
and get attention and all ofthat stuff too.
So it's a it's a constantbalancing act of what do?
What do I need to prioritizeright now, and how do I need to
prioritize right now and how doI utilize my time the most?
And even then you still have totake time for yourself, too, to
decompress and everything.
It can't constantly be go, go,go all the time.
(16:28):
No one can be able to do that,maybe Elon Musk, but he's always
but I digress, but it's.
And that whole balancing act isgonna be different for everyone,
depending on your priorities.
Not to say that you have toprioritize one over the other or
anything like that.
It's just you need to find outwhat works for you, because
(16:49):
everyone's journey is different.
Um, you know, one of the one ofthe terms, one of the common
terms in marketing, in business,corporate, whatever, that I I'm
really not a fan of and Icringe every time I hear this is
the term best practices.
I hate that term so muchbecause someone will come out
and say here's my best practiceson how to manage your time and
(17:11):
everything.
I'm like that's great, but thatlike that's your use case, this
is what, this is what hasworked for you.
And there there's no guarantee,there's no assurances that if I
apply this to my life, mysituation, my environment and
everything that I'm going to geteven not just the same results,
but even just similar results.
It's still nice to see whatother people are doing, but I
(17:33):
think a lot of I think too manypeople hear the term best
practices and then go oh, thisis a recipe I should just follow
and then I'll get the sameresults.
Dr. William Attaway (17:43):
That's so good, and the balance problem or
challenge?
I think it's not a problem tobe solved as much as it is
attention to be managed, thisbalance between family and work,
particularly as an entrepreneur, because it's not like it's
nine to five and you can justleave it at the office, right, I
mean, you're building somethingand it's not like you can just
(18:06):
push pause on thoserelationships that matter most.
So one of the challenges that alot of people listening to is
how to manage that tensionbetween growing their business
giving it the time and theenergy and the focus that it
needs and family life, Becauseit's not like you can just put
those relationships on pause.
I mean you can try.
It doesn't work that well.
(18:27):
Relationships don't work, don'tthrive in that type of an
environment.
How have you managed thattension?
Jason Schemmel (18:35):
uh, well, first and foremost, I married myself
an amazing wife.
That that is that's really it.
Um, what was that?
That's key, yes, oh yeah, itreally is.
I mean you'd be surprised, butyes, um, she's been amazingly
supportive and understanding inmy ventures and my ambitions and
everything, um and so with thatwe've we've established this
(18:59):
really tight partners together.
We're coming at this as a team,even though I'm the one working
on a business.
She's working full-time to helpbring in benefits and a little
extra money and things like that.
And now I'm working full-timetoo, again so that we can both
care for our kids, care for ourfamily, keep a roof over our
head and everything.
But she also understands thatwhen I come home, and usually
after the kids go to bed, I'mback in my computer, I'm working
(19:21):
at it, creating content,working on my client's stuff, um
, and everything like that.
So it's, it again goes back tothat whole thing we talked about
of finding that balance, andagain, it's not, it's not always
going to be, even there'sdefinitely going to be teetering
here and there and everything.
But, um, especially withbalancing, you know the that
work life balance that everyonelikes to try to achieve, it's
(19:43):
having that understanding, thatopen communication with your
partner of talk about your goals, talk about your dreams and
your ambitions and your plansand stuff, so that way, bring
them in on it and in that, theyknow what you're trying to do,
because there's definitely goingto be some hardships.
This I mean, admittedly, thisyear 2024, was not our best year
, um, as, especially within ourrelationship, my wife and I have
(20:05):
said on numerous occasions thisyear that this was by far the
hardest year that we've had inour seven year marriage.
Um, just because of all of thedifferent things that have been
going on, um, with her goingback to work, with me going back
to work, um, me going back towork, starting this business.
And the business has been doingwell so far, but not as well as
we had hoped.
(20:25):
Now, granted, we had biggerambitious goals than we
initially thought was going tohappen, but it's still trending
upwards, which is good.
So 2025 is looking better, butwe had to get through a lot and
our marriage was definitelychallenged.
We had some rough, but we hadto get through a lot and our
marriage was definitelychallenged.
We had some, we had some roughpatches that we had to work
through together, but again,it's that whole coming together,
(20:47):
having that open transparency,that honesty.
It's not just outward facing toyour audience and to your
social media, and everything isinternal too.
And and again, just trying tofind that balance of making sure
that your personalrelationships are still thriving
and, at the very least, intactin a good way, and but you're
(21:08):
also able to work on what youneed to work on to better
yourself.
Dr. William Attaway (21:12):
You know, I love that.
You shared that and Iappreciate the transparency
there because, again, I think alot of people look at other
people's relationships, at theirfamilies, and they're like, ah,
they never have a rough day, ah, everything's just great with
them, ah, they figured it outand they never have an argument
or a fight.
Jason Schemmel (21:29):
We just don't post everything online, that's
right.
Dr. William Attaway (21:33):
Well, and I think that's reality, isn't it?
I think reality is thateverybody has those moments,
every relationship has struggles, absolutely.
And when we're honest about itand we lead with that kind of
transparency, then we inviteother people to understand and
say, oh, you too, oh me too, andwe can help each other.
Jason Schemmel (21:53):
I'm not the only one going through this.
Dr. William Attaway (21:55):
Yes, exactly, exactly, and the
reality is, most often you'renot the only one going through
it.
But you cannot findencouragement and support if
you're not honest about it.
Jason Schemmel (22:07):
Very true and you need to be able to see that
and be open and honest about ittoo.
Because when it happens and itdefinitely will if it hasn't for
anyone watching this, if ithasn't happened yet, it will
happen.
That's just, that's right.
But when it happens and itdefinitely will, if it hasn't
for anyone watching this, if ithasn't happened yet, it will
happen.
That's just a fact.
But when it does happen, or ifit has already happened, if
you're currently going throughit and you feel like you're all
alone because I've definitelyfelt that way on numerous
(22:30):
occasions, not just once ortwice, but on numerous occasions
that's when you need to startreaching out to your people,
whether it's your professionalnetwork, your personal network.
Find someone that you can talkto.
It doesn't matter if, like youfeel like you're down here and
you're way up here.
That's the case in point.
Earlier this year, how DrWilliam andI got acquainted was
(22:50):
that I had an opportunity to goto a mastermind summit down in
Cancun, of all places.
And you want to try.
You want to talk about achallenging conversation,
convincing my wife to let me goto Cancun by myself and say, hey
, it's for the business, it'sfor the business, it's not just
pleasure, it's not just fun,it's for the business.
Yeah, she gave me.
She gave me the look of like Ibetter get a trip here soon too.
(23:13):
But but think about it though,Like again going back to the
open honesty and transparencyand everything that was back in
what June I think, yeah, july,yeah, july, yeah.
So at the time my agency wasjust six months old and here I
am with this opportunity to joinall of these other agency
owners who have a lot moresuccess than I do, and like
(23:34):
going into this like I knew Iwas the lowest guy on the totem
pole, like revenue wise,audience wise and everything
like that.
But the the fantastic thingabout it is that most, most of
it, I didn't get a chance totalk to everyone there, but most
everyone I talked to was likewe've been there, we know what
you're going through, keep going.
Here's the experience thatwe've had, here's how this can
(23:54):
help you.
If you need anything, let meknow.
And there's at least, I wouldsay realistically 15 to 20
people.
I could reach out to them onphone, messenger, email,
whatever, and within a few daysthey'd respond back to me going
how can I help you?
Yeah.
Dr. William Attaway (24:09):
Yeah, and that's the value of being in the
rooms like that right, it's therelationships that you build.
Jason Schemmel (24:14):
Absolutely yeah and so yeah.
So build Absolutely yeah and soyeah.
So it's worth if you, if youhaven't found that network yet,
it's not impossible.
I mean, that's one of the greatthings about social media is
that there's groups everywhere,there's people everywhere,
there's coaches and mentors thatyou don't always have to pay
for their time and theirservices.
They, they.
If you're raising my hand I'mone of those people I love
giving back because I know whatit's like to go through all of
(24:37):
the crap and all of the downsideof things and when things
aren't working out andeverything, and I like being
that coach and that cheerleaderin people's corners going it's
okay, this is a part of thejourney.
You need to experience this soyou can appreciate the times
when they're good 100%, 100%.
It's like your first car.
It needs to be kind of a beatercar so you can appreciate later
(25:00):
on when you have a next car.
That's right.
If you start having a nice car,then you won't appreciate when
you have it even better.
Dr. William Attaway (25:08):
That's exactly right.
That's so well said.
You know your business, youknow, even as young as it is, is
needing you to lead at adifferent level today than it
did six months ago, and sixmonths or a year or five years
from now, that's going to beeven more true.
How do you stay on top of yourgame?
(25:30):
How do you level up with thenew leadership skills that your
business is going to need you tohave in the days and months and
years to come?
Jason Schemmel (25:41):
Honestly, it's always.
It's always keeping that growthmindset.
Um, and if anyone's never heardof the term, check out the book
by Carol Dr Carol Dweck.
It's an amazing book, all aboutmindset.
It's.
It's basically just leavingyourself open to learning new
things.
It's like we're always learningand that's one of the things
I've always noticed about verysuccessful people is they never
stop learning.
They don't have one success orread one book or watch one
(26:04):
seminar or workshop and just gookay, I've got this completely
figured out.
Yeah, you might end that timeand space and everything, but if
you want long-term success thatconsistently building success
and everything you thatconsistently building success
and everything you have to keeplearning and you have to keep
leaving yourself open to learnand so like.
For me and in my journey withGet Social Done, starting out,
(26:25):
it was just me laying out thefoundation of everything I had
to do the outreach, the work,the day-to-day work on my
clients, social media andeverything.
And then I'm like, okay, I needto start scaling this up, I need
to find ways where I can freeup some free time, get some
stuff off of my plate, andthat's where, again, I got super
lucky and found a businesspartner and now together we have
a fulfillment team, so they getto do the day-to-day stuff as
(26:47):
he oversees the team and I'mstill doing outreach and things
like that, and so now that'sshifted to me doing more
podcasts like this, having myown podcast, creating more
content, and even though that'staking away time with clients
and my team and everything, Istill have to make time to check
in with my team to make sureeverything is going well there.
I've had to start building myown sales team because I can't
(27:09):
do as much direct outreach,because I'm trying to do more
podcasts and webinars andworkshops and things like that
to get the brand out there, toprovide more value, to show that
we know our stuff, trying tofind ways to differentiate
ourselves instead of goingonline saying we do this, so if
you need this, come talk to us.
I'd prefer a more directapproach of like let me, let me
(27:32):
show you some valuable thingsthat we know, and if you found
this valuable and you want to,you want us to work with you so
that we can apply more of thisto your business, then let's
have a conversation about that,yeah no, that's so good, and I
think that learning posture thatyou're describing I call it a
teachable spirit.
Dr. William Attaway (27:50):
You know, this is a choice that you and I
get to make every day, and Ithink by making that, not only
are you setting yourself up forthe success ahead, but you're
also modeling that for your team.
So because they're going tofollow where you lead right.
Jason Schemmel (28:04):
Exactly.
They're going to see you going.
Holy crap, jason or William hasbeen doing all of this stuff.
How do they do it?
I want to like ideally, youwant them to think I want to get
to that level too.
I would love to have it If someof my salespeople just see what
I'm doing and go.
Maybe I should do that too toget in front of more people.
Now I was like I've encouragedthem to.
It's not an expectation.
I'm like, hey, this is a greatway to get in front of more
(28:25):
people.
Just provide value.
You know we can.
We can show people the playbook.
We can show people the, the allof the things that we do, the
strategies, the implementations,not just the how and the what,
but the why.
We do things that way Becauseinitially people would think,
well, aren't you just givingaway all of your secrets?
(28:46):
Then why would they want towork with you?
Well, a lot of people in theirbusiness want to focus on what
they're good at, and even thoughwe're giving them basically the
entire textbook of like here'show you do this, they're going
to look at this going.
This doesn't make sense to me,so I'd rather just have you do
it for me.
Dr. William Attaway (29:02):
Yes, absolutely, Because you bring
the expertise right.
You bring the skillset, theexpertise and, as a, as a
strategic growth partner for abusiness owner.
You're doing this so that theydon't have to try to figure it
out and hit every ditch alongthe way.
You're going to help them gofarther than they could on their
own and you're going to helpthem get there faster.
Jason Schemmel (29:24):
Right.
So really, just we're givingthat information so they
understand what's going on andthey can apply it themselves.
It's going to take them longerto get those results, but if
they want those results faster,that's where we come in.
But then we're also workingfrom a better place.
Dr. William Attaway (29:51):
A better foundation because they've now
seen us apply this stuff,they've seen our use cases and
our testimonials and everything.
They know that when we applythese strategies it'll work.
So that way it happens faster.
Or somebody who tries to stayin that learning posture is
there a book that has made areally big difference in your
journey that you would recommendto the leaders who are
listening?
Hey, if you haven't read this,check it out.
Jason Schemmel (30:06):
Oh gosh, I mean there's so many.
I mean I could look at just myAudible list and there's at
least 50, 60 books and all thatstuff.
I'm looking behind you at yourlibrary going yep.
Dr. William Attaway (30:17):
I do like to read yeah, you at your
library going well.
Jason Schemmel (30:19):
I do like to read.
It's a good thing.
That learning mindset, yeah, Imean for I would say for leaders
.
I mean you can't go wrong withDale Carnegie.
His how to win friends andinfluence people is absolutely
phenomenal.
There's three or four otherbooks that are great.
Simon Sinek start with why andunderstanding that whole process
is fantastic If you're, ifyou're getting kind of fantastic
(30:39):
, if you're starting tounderstand here it's a lot about
consumer and personalpsychology and stuff, how people
think, how to really get intouch with them.
And then another one, moremodern books.
I mean Alex Hermoltz's books,the $100 Million Offers and
Leads.
Those are fantastic books, evenif you're not in a business,
even if you're not in like apeople business or anything like
(31:00):
that.
Just looking at the style thathe reads or the style that he
created his books and he'llfully be the first to say this
he wrote his books at a thirdgrade reading level, not to say
that everything's like supersimplistic and he's using like
really small words andeverything, but he makes the
information very easy tounderstand and he uses examples
that are very easy for people toapply and be like okay, now I
(31:23):
get this like you're gonna comeat me with this complex thing
that may not make sense on thesurface but then in, in showing
us or like in teaching thiscomplex thing, you're going to
apply it to a very easy tounderstand scenario that applies
to most people, kind of likethe of, like the like.
Going back to the whole carthing, like you want to make
sure your first car is is a bitof a beater, a fixer and stuff
(31:43):
like that, so you can appreciatethe nicer side of it.
Alex kind of does the samething with a lot of his content.
He's, he's, he's still givingyou a very much a business
education, but he simplifies itdown that it's easy to
understand and comprehend.
Dr. William Attaway (31:56):
So true, jason, I could continue talking
with you for another hour.
There's, there's so much wisdomthat you have gained so far in
your journey and I know yourbest is still to come.
Jason Schemmel (32:08):
Oh, it is.
Oh yeah, I'm not done.
Dr. William Attaway (32:09):
No, not even close.
I know our listeners are goingto want to stay connected to you
and continue to learn from youand more about what you do.
What is the best way for themto do that?
Jason Schemmel (32:21):
So there's the website itself getsocialdonecom.
If you want to get ahold of mepersonally, I'm most active on
Facebook and LinkedIn.
You can just look up JasonSchemmel I should be the only
one up.
I don't think I have anydoppelganger gangers or evil
twins, anything like that.
From there you'll find out thatI've got a couple of different
Facebook communities and groups.
(32:41):
I'd love to have you be a partof it.
And, yeah, if you have any, ifyou have any questions, any
comments, anything like that,I'm always an open book, as you,
as you can tell.
Dr. William Attaway (32:51):
We will have all those links in the show
notes.
Jason, thank you so much foryour generosity today and your
kindness in sharing so freelyand transparently from your
journey.
Jason Schemmel (33:02):
And thank you for having this show and for
having me on it.
It's been a wonderfulexperience.
Dr. William Attaway (33:06):
Thanks for joining me for this episode
today.
As we wrap up, I'd love for youto do two things.
First, subscribe to thispodcast so you don't miss an
episode, and if you find valuehere, I'd love it if you would
rate it and review it.
That really does make adifference in helping other
people to discover this podcast.
Second, if you don't have acopy of my newest book,
(33:28):
catalytic Leadership, I'd loveto put a copy in your hands.
If you go tocatalyticleadershipbookcom, you
can get a copy for free.
Just pay the shipping so I canget it to you and we'll get one
right out.
My goal is to put this into thehands of as many leaders as
possible.
This book captures principlesthat I've learned in 20 plus
(33:50):
years of coaching leaders in theentrepreneurial space, in
business, government, nonprofits, education and the local church
.
You can also connect with me onLinkedIn to keep up with what
I'm currently learning andthinking about.
And if you're ready to take anext step with a coach to help
you intentionally grow andthrive as a leader, I'd be
(34:12):
honored to help you.
Just go tocatalyticleadershipnet to book a
call with me.
Stay tuned for our next episodenext week.
Until then, as always, leadersmore.
Go to catalyticleadershipnet.
I'm so excited today to have Jason
Schemmel on the podcast.
Jason's been a digital marketerfor 14 years, 11 of those spent
in corporate with HarperCollins, christian Publishing
and Amway.
Before that, he worked sevenyears in retail, which helped
him learn empathy, service toothers and hating the phrase.
That's not my job or department.
(00:22):
He and his team at Get SocialDone deliver Fortune 500
marketing results to businessesand local home service companies
at small business prices.
He is on a path to help peopleunderstand that everyone goes
through difficult times andchallenges, even though all we
see on social media iseveryone's highlight reel.
(00:42):
Jason, I'm so glad you're here.
Thanks for being on the show.
Thank you so much for havingJason.
I'm so glad you're here.
Thanks for being on the show.
Jason Schemmel (00:46):
Thank you so much for having me.
It's an honor to be here.
Intro/Outro (00:50):
Welcome to Catalytic Leadership, the
podcast designed to help leadersintentionally grow and thrive.
Here is your host author andleadership and executive coach,
dr William Attaway and executivecoach, Dr William Attaway.
Dr. William Attaway (01:10):
I would love to start, Jason, with a
little bit of your story.
I'd love for you to share someof your story with our listeners
, particularly around yourjourney and your development as
a leader.
How did you get started?
Jason Schemmel (01:20):
Well, I mean, the term leader is just, it's
kind of fluid, uh, and thatthere's no real term of it, like
you don't have to be in aleadership position to be a
leader, um, and I think Istarted realizing this in my
time in retail.
Um, so started working inretail when I was 17 years old,
been there for seven years, andI learned throughout my time
(01:42):
there it's that it's really justbeing the change that you want
to be, being the person and therepresentative that you want to
be.
And this is where, like,empathy really comes into play,
whether that's internal facing,with the people that you're
working with, or your customers,customers, clients, things like
that.
The outward facing, how theyexpect to be treated as well,
(02:02):
and I learned this early onexpect to be treated as well,
and I learned this early on.
I was fortunate enough to learnthis early on in my time at Best
Buy, which at the time wasfantastic Back in the day,
mid-2000s, I was a kid in my toystore talking about my toys,
basically.
But what I noticed I startedhearing a lot of other people
say is they would be in onedepartment and they might have a
(02:22):
question about something else,and they might be in TVs and ask
about a computer and then theygo well, that that's not my
department.
So you can talk to someonethere like there's got to be a
better way to do that instead ofjust sending them off and stuff
.
You could either a answer thequestion for them because I know
some of them, you know theyknew stuff about it, they just
didn't want to do the work oryou can say I may not, but let
(02:43):
me help you find someone who cananswer your question.
Like, get them at least to thatnext step in that path or in
that journey that they'relooking for.
And so I started incorporatingthat and it got to the point
where I started noticing thatpeople would come to the store
and they would ask for mepersonally because they only
wanted to deal with me, becausethey knew that the level of
(03:03):
customer service that they weregoing to get was something that
they were hoping to get fromeveryone else, but they weren't
getting it, so they went ratherback to me with the expectation
of I know that even if Jasondoesn't have the answers, he at
least can guide me into the nextto the next person who can help
me answer that, and so thatreally helped me set up for my
(03:26):
career in digital marketing andsocial media and even where I am
now with my agency.
It's part anticipating people'sneeds and their pain points and
their challenges and trying tofind content, solutions and
answers to help them along thatpath.
And then, on the flip side ofit, people are asking me
questions about things likeespecially AI and marketing and
how that's like the new shinytool for everyone now, but like
(03:49):
no one's an expert at it, no onehas it figured out, but we can
learn together.
We can take that and be like Imay not know right now, but
let's try and find out together,and that way we can both
benefit from it.
Dr. William Attaway (04:00):
You know that's so good and I think
there's so many things I want todive into there.
You know one of them.
The tagline for your business,first, I think is awesome.
You know, delivering Fortune500 marketing results at small
business prices with a ton ofvalue, and it really illustrates
(04:25):
what you're describing evenfrom your days at Best Buy.
You're trying to deliver arelationship.
You're trying to deliversomething that is going to be
not just cold and impersonal,but you're delivering something
that's much more personal,that's much more of a
relationship-focused service,and people respond well to that.
The results are important, tobe sure, but I think you're
(04:46):
bringing so much of yourselfinto the business through that
tagline and through what thatconveys.
Like has that always been thecase?
Is this something that you'vecarried with you and that you
that you share with your team?
Hey, this is who we are, thisis how we do it here.
Jason Schemmel (05:01):
I definitely try to as as much as possible
because, especially in myindustry, like marketers are a
diamond dozen.
They're everywhere and so it'sreally hard to differentiate
yourself from your competition,as most entrepreneurs and
business owners would understand.
Um that you're not the onlyperson in your industry and
niche and I know all of the Alexfrom OC fan base and all this
(05:23):
stuff is like, oh, be one ofzero, be the be the one person,
carve out your little thing,which is great, but, no matter
what, you're still going to havesome competition.
No matter how you perceiveyourself or present yourself,
there's always going to be somepeople who'd be like well, this
person does it cheaper, thisperson does it better at that
stuff.
It's like how can you makeyourself unique from everyone
else?
And so that's what I've tried todo with Get Social Done is that
(05:44):
we're very personable, we'revery understanding, we're going
to get you those results.
Our team is fantastic.
I was fortunate enough to finda business partner who's come on
as well, and he's had a lot ofsuccess with his own agency, and
so now we've combined forcesand things like that, and we've
both come up from differentwalks of life, in that we've had
(06:04):
entrepreneurial ventures before, we've tried other things,
we've had successes some here,some there but we know that
things don't always work.
They don't always go the wayyou expect them to or want them
to, and just that hard work andconsistency over time is going
to lead to the luck and thesuccess that a lot of people see
online.
So, while we have this veryenticing tagline of you know,
(06:28):
fortune 500 results at smallbusiness prices, it's true,
we'll get you the ROI and thereturn on ad spend and
everything like that, with ourclients, we try and make their
business as much like we're apart of their business, like
we're a team member on them andtheir team, but at the same time
, though, we don't want to becharging them 10, 15, 20,000 a
(06:49):
month and all that stuff just toget those results.
A lot of gurus and coaches, allthe high level people, are like
just get yourself 10 to 15clients, charge them 10 K a
month and you'll be set.
You're like, true, but nowthat's everyone's focus.
And then, all of a sudden, werealized that the smaller
businesses now don't have accessto these amazing people and
(07:09):
these amazing teams becausethey're charging so much, not to
say that there isn't value inthe bigger priced agencies and
consultants and things like that.
It's just for my partner and I.
We've come up, we've had tobootstrap ideas before and
things like that.
We know how hard it is, just asan entrepreneur and a business
owner, because you're stretchingyourself so thin, trying to
think of everything at once andyou're like I still have to
(07:31):
market, I still have to makesure people know that I exist
and that I'm doing this and sogetting access to marketing
services where it's not going tocost me most of the money I
have set aside to do thisventure.
We try and offer that to peopleso that way everyone has access
, or at least most people haveaccess to it and have a chance
to get noticed.
Dr. William Attaway (07:53):
I imagine that takes more time, you know,
to deliver that level of serviceto clients Like this is not
something you can just automateright.
Jason Schemmel (08:04):
No, I mean you can automate processes, but in
terms of results, you can'tautomate those.
And it doesn't matter if you'redoing ads, if you're doing SEO,
if you're doing organic things.
Marketing is a game of patience.
It's a game of consistency,patience and perseverance.
It's really those three are thethings that are going to lead
to marketing success, because,no matter what you do, even if
(08:26):
it's ads, ads take time becauseyou have to test things, what's
going to work and what doesn'twork.
And not everything is going towork.
And it's even from yourperspective.
If you're starting off thisventure and be like I know my
target audience, I know mypeople, I know what they want.
(08:46):
What you put out may notresonate with them, and
sometimes it's hard to come toterms with that, because even me
, as a marketing professional, Ithink I know what people need
to hear, I know what they wantto, I know what's going to draw
them in and everything using theconsumer psychology and
everything.
And you start putting stuff outthere and the results don't
come back and you're like butthis, in theory, this should
have worked.
I've talked to people, I'vetalked to friends, this should
work.
But then you think you'retrying to reach the masses.
(09:07):
You're trying to get thismassive collection of people and
I even worked with clientsbefore where I'll put together
an ad campaign and I'm like, allright, we're going to use this
copy because from my research,this is what's going to be most
effective.
And then the client comes backand says that's great, but I
also want to put in thismessaging too.
And I look at it and I gothat's a bit of a, that's a bit
(09:28):
of a pivot, that's a bit of adifferent perspective, but we're
going to try it, just becauseyou never know, and there have
been times where their randomone-off kind of out there thing
outperforms my stuff and I'mlike, well, I'm really glad we
tested it, because now we knowit doesn't make me feel or think
of myself as any less of amarketer.
It's just that willingness totest and put it out there and
find out what works and whatdoesn't, and then continually
(09:49):
build upon it.
Dr. William Attaway (09:51):
You know, I love the thread that you have
woven so far in our conversation.
That has been so intentional,and that is the importance of
consistency.
You know, a friend of mine saysconsistency is the mother of
momentum, and I think so.
We want momentum in ourbusinesses, you know, and all of
your clients want momentum andthe path to get there is
(10:13):
consistency.
And you know that seems to be ahallmark of what you're talking
about and everything you'redescribing.
You're highlighting theimportance of consistency.
Is that something you tell yourclients regularly and with this
type of intensity?
Jason Schemmel (10:28):
Oh, absolutely.
It doesn't matter if it's afree workshop or masterclass I'm
giving, if it's the firstonboarding call or six months
down the line.
We're talking about the nextcampaign that we're working on.
We want to constantly make surethat people understand that
consistency is the commondenominator to movement, to
success, to defining what'sreally working and what isn't,
(10:49):
because if you show up once, ifyou have a flash in the pan kind
of thing, it's great and itworks for a short amount of time
.
But if you consistently makeimprovements, then over time,
that's where, like, the wholetheory of compounding interest
comes in.
So, like, all of those littlesuccesses over time are going to
lead to one massive successwhen you zoom out and you see
the big picture as a whole.
Dr. William Attaway (11:10):
Yeah, that's so good.
You know, it's so easy forsomebody to look from the
outside and look at you and say,oh man, his journey has just
been up and to the right, likehe's never had to deal with the
kind of setbacks and failuresand struggles that I deal with
as an entrepreneur.
And one of the things that Ilove about you, jason, is that
you are so honest about the factthat not everything is up and
(11:34):
to the right, like if somebodysits across from you and you're
having coffee with them and theysay something like that, like,
ah, you don't really deal withwhat I deal with, you haven't
had to go through what I've hadto go through.
How do you respond to that?
Jason Schemmel (11:46):
Well, first I laugh you know, that's what I'm
like, if you only knew because,like one of my favorite memes,
like business focused memes, isthe whole, like the path to
success, and it's two pictures.
On one side it's theexpectation, where it's just up
and to the right, straight lineup and to the right.
And then you look at the otherone, which is more realistic and
(12:08):
it looks like a kid's squigglydrawing it everywhere, and then
you might get up there maybe, um, but I mean, but that that's a
very, that's actually a veryaccurate representation of what
the journey and success lookslike.
Because I mean, especially on,especially on social media,
you're looking at everyone'shighlight reel, yeah, and and
that's why it is like it hasbeen so uh, accustomed to things
(12:31):
of like depression and thingslike that, especially in the
business space, because you'reseeing all of these people,
these leaders, these influencersand everyone just be like, oh,
look at this, look at this carI'm leading up against and
snapped a photo of doesn'tmatter if it's my car or not,
you don't know that Um, but allof these showings of like I'm
successful, I'm successful, butthey never.
But the thing that, if you takea step back, the thing you
(12:51):
start noticing is they're notactually very transparent about
their business at all.
And that's where I like beinghonest, open and transparent and
everything.
I'm like no, things are notgreat right now, you know, um, I
only have a few clients I wishI had more.
You know, things like that.
(13:12):
It's like not everything isgreat, and so I try, and
sometimes it can be challenging,but I try to force myself to
open up on social media and belike hey, like I, I didn't have
the best week, I didn't have thebest month.
I want to, ideally, I want tonormalize that it's okay to not
be okay and not always beachieving and always be
successful and stuff.
Um, you know, instead of makingsocial media my high, my
(13:33):
constant highlight reel, it'slike I'd rather.
I'd rather kind of pull thecurtain back and be like no,
this week was a hard week, thisdidn't go the way I wanted it to
, so that it normalizes thatthing, that whole aspect of it.
I even I even started a podcaston that years ago.
I'm bringing it back, but Istarted a podcast called the get
stuff done, where we we haveguests on there talking about
(13:55):
like hey, like you're to mostpeople, you are a very
successful person.
You've you've done some amazingthings, but let's also talk
about those challenges, thoseroadblocks and those setbacks
and everything.
And I have yet to have oneperson go.
I had it easy, it was a straightup into the right journey for
me, no, it was.
It was constantly I tried this.
It didn't work.
It failed.
(14:16):
Um, you know, I tried this oneone.
It worked a little bit, alittle bit better because I was
able to use the experiences Igot from the first try and it
was a little bit better.
But then that failed.
And then, and you know, thenthey start collaborating, they
start getting into groups, theyfind mentors, they find other
people to work with and bounceideas off of and learn from
their experiences, theirsuccesses and their failures,
(14:37):
and then just all of that isjust a culmination of building
up to the success that you seetoday.
Dr. William Attaway (14:43):
That's so good.
You know, one of the one of thethings that a lot of the people
listening are struggling withis how to manage their time.
You know they're entrepreneurswho are starting something new
alongside a full-time job, andthat's a difficult thing to do.
(15:03):
You know you've only got somuch time.
None of us get more than 168hours a week, and time is the
most valuable thing you have.
It's the one non-renewableresource you get.
You can always make more money.
You can never make more time.
How have you managed thatproblem?
How have you dealt with thatissue in your journey?
Jason Schemmel (15:25):
Well, first and foremost, it's a constant
struggle.
It is a constant strugglebecause I myself, even though
I'm building up this agency, Itook a full-time contract gig
working for my local city'sparks and rec department as
their social media person.
Um, just to, just to help bringin some money while I'm building
this thing up now obviously thegoal is to focus more on the
(15:46):
agency and have that, I wouldearn the gig, so I don't have to
rely on that anymore.
But yeah, um, it's a constantbalancing act and it's never 50
50 um, and that's just.
That's just on the professionalside of it.
I still have a wife and kids athome that I have to.
I have to care for cater, tospend time with, quality time
with.
You know, I've got two kidsthat are 15 months apart.
(16:07):
They're four and five years oldand they like to play around
and get attention and all ofthat stuff too.
So it's a it's a constantbalancing act of what do?
What do I need to prioritizeright now, and how do I need to
prioritize right now and how doI utilize my time the most?
And even then you still have totake time for yourself, too, to
decompress and everything.
It can't constantly be go, go,go all the time.
(16:28):
No one can be able to do that,maybe Elon Musk, but he's always
but I digress, but it's.
And that whole balancing act isgonna be different for everyone,
depending on your priorities.
Not to say that you have toprioritize one over the other or
anything like that.
It's just you need to find outwhat works for you, because
(16:49):
everyone's journey is different.
Um, you know, one of the one ofthe terms, one of the common
terms in marketing, in business,corporate, whatever, that I I'm
really not a fan of and Icringe every time I hear this is
the term best practices.
I hate that term so muchbecause someone will come out
and say here's my best practiceson how to manage your time and
(17:11):
everything.
I'm like that's great, but thatlike that's your use case, this
is what, this is what hasworked for you.
And there there's no guarantee,there's no assurances that if I
apply this to my life, mysituation, my environment and
everything that I'm going to geteven not just the same results,
but even just similar results.
It's still nice to see whatother people are doing, but I
(17:33):
think a lot of I think too manypeople hear the term best
practices and then go oh, thisis a recipe I should just follow
and then I'll get the sameresults.
Dr. William Attaway (17:43):
That's so good, and the balance problem or
challenge?
I think it's not a problem tobe solved as much as it is
attention to be managed, thisbalance between family and work,
particularly as an entrepreneur, because it's not like it's
nine to five and you can justleave it at the office, right, I
mean, you're building somethingand it's not like you can just
(18:06):
push pause on thoserelationships that matter most.
So one of the challenges that alot of people listening to is
how to manage that tensionbetween growing their business
giving it the time and theenergy and the focus that it
needs and family life, Becauseit's not like you can just put
those relationships on pause.
I mean you can try.
It doesn't work that well.
(18:27):
Relationships don't work, don'tthrive in that type of an
environment.
How have you managed thattension?
Jason Schemmel (18:35):
uh, well, first and foremost, I married myself
an amazing wife.
That that is that's really it.
Um, what was that?
That's key, yes, oh yeah, itreally is.
I mean you'd be surprised, butyes, um, she's been amazingly
supportive and understanding inmy ventures and my ambitions and
everything, um and so with thatwe've we've established this
(18:59):
really tight partners together.
We're coming at this as a team,even though I'm the one working
on a business.
She's working full-time to helpbring in benefits and a little
extra money and things like that.
And now I'm working full-timetoo, again so that we can both
care for our kids, care for ourfamily, keep a roof over our
head and everything.
But she also understands thatwhen I come home, and usually
after the kids go to bed, I'mback in my computer, I'm working
(19:21):
at it, creating content,working on my client's stuff, um
, and everything like that.
So it's, it again goes back tothat whole thing we talked about
of finding that balance, andagain, it's not, it's not always
going to be, even there'sdefinitely going to be teetering
here and there and everything.
But, um, especially withbalancing, you know the that
work life balance that everyonelikes to try to achieve, it's
(19:43):
having that understanding, thatopen communication with your
partner of talk about your goals, talk about your dreams and
your ambitions and your plansand stuff, so that way, bring
them in on it and in that, theyknow what you're trying to do,
because there's definitely goingto be some hardships.
This I mean, admittedly, thisyear 2024, was not our best year
, um, as, especially within ourrelationship, my wife and I have
(20:05):
said on numerous occasions thisyear that this was by far the
hardest year that we've had inour seven year marriage.
Um, just because of all of thedifferent things that have been
going on, um, with her goingback to work, with me going back
to work, um, me going back towork, starting this business.
And the business has been doingwell so far, but not as well as
we had hoped.
(20:25):
Now, granted, we had biggerambitious goals than we
initially thought was going tohappen, but it's still trending
upwards, which is good.
So 2025 is looking better, butwe had to get through a lot and
our marriage was definitelychallenged.
We had some rough, but we hadto get through a lot and our
marriage was definitelychallenged.
We had some, we had some roughpatches that we had to work
through together, but again,it's that whole coming together,
(20:47):
having that open transparency,that honesty.
It's not just outward facing toyour audience and to your
social media, and everything isinternal too.
And and again, just trying tofind that balance of making sure
that your personalrelationships are still thriving
and, at the very least, intactin a good way, and but you're
(21:08):
also able to work on what youneed to work on to better
yourself.
Dr. William Attaway (21:12):
You know, I love that.
You shared that and Iappreciate the transparency
there because, again, I think alot of people look at other
people's relationships, at theirfamilies, and they're like, ah,
they never have a rough day, ah, everything's just great with
them, ah, they figured it outand they never have an argument
or a fight.
Jason Schemmel (21:29):
We just don't post everything online, that's
right.
Dr. William Attaway (21:33):
Well, and I think that's reality, isn't it?
I think reality is thateverybody has those moments,
every relationship has struggles, absolutely.
And when we're honest about itand we lead with that kind of
transparency, then we inviteother people to understand and
say, oh, you too, oh me too, andwe can help each other.
Jason Schemmel (21:53):
I'm not the only one going through this.
Dr. William Attaway (21:55):
Yes, exactly, exactly, and the
reality is, most often you'renot the only one going through
it.
But you cannot findencouragement and support if
you're not honest about it.
Jason Schemmel (22:07):
Very true and you need to be able to see that
and be open and honest about ittoo.
Because when it happens and itdefinitely will if it hasn't for
anyone watching this, if ithasn't happened yet, it will
happen.
That's just, that's right.
But when it happens and itdefinitely will, if it hasn't
for anyone watching this, if ithasn't happened yet, it will
happen.
That's just a fact.
But when it does happen, or ifit has already happened, if
you're currently going throughit and you feel like you're all
alone because I've definitelyfelt that way on numerous
(22:30):
occasions, not just once ortwice, but on numerous occasions
that's when you need to startreaching out to your people,
whether it's your professionalnetwork, your personal network.
Find someone that you can talkto.
It doesn't matter if, like youfeel like you're down here and
you're way up here.
That's the case in point.
Earlier this year, how DrWilliam andI got acquainted was
(22:50):
that I had an opportunity to goto a mastermind summit down in
Cancun, of all places.
And you want to try.
You want to talk about achallenging conversation,
convincing my wife to let me goto Cancun by myself and say, hey
, it's for the business, it'sfor the business, it's not just
pleasure, it's not just fun,it's for the business.
Yeah, she gave me.
She gave me the look of like Ibetter get a trip here soon too.
(23:13):
But but think about it though,Like again going back to the
open honesty and transparencyand everything that was back in
what June I think, yeah, july,yeah, july, yeah.
So at the time my agency wasjust six months old and here I
am with this opportunity to joinall of these other agency
owners who have a lot moresuccess than I do, and like
(23:34):
going into this like I knew Iwas the lowest guy on the totem
pole, like revenue wise,audience wise and everything
like that.
But the the fantastic thingabout it is that most, most of
it, I didn't get a chance totalk to everyone there, but most
everyone I talked to was likewe've been there, we know what
you're going through, keep going.
Here's the experience thatwe've had, here's how this can
(23:54):
help you.
If you need anything, let meknow.
And there's at least, I wouldsay realistically 15 to 20
people.
I could reach out to them onphone, messenger, email,
whatever, and within a few daysthey'd respond back to me going
how can I help you?
Yeah.
Dr. William Attaway (24:09):
Yeah, and that's the value of being in the
rooms like that right, it's therelationships that you build.
Jason Schemmel (24:14):
Absolutely yeah and so yeah.
So build Absolutely yeah and soyeah.
So it's worth if you, if youhaven't found that network yet,
it's not impossible.
I mean, that's one of the greatthings about social media is
that there's groups everywhere,there's people everywhere,
there's coaches and mentors thatyou don't always have to pay
for their time and theirservices.
They, they.
If you're raising my hand I'mone of those people I love
giving back because I know whatit's like to go through all of
(24:37):
the crap and all of the downsideof things and when things
aren't working out andeverything, and I like being
that coach and that cheerleaderin people's corners going it's
okay, this is a part of thejourney.
You need to experience this soyou can appreciate the times
when they're good 100%, 100%.
It's like your first car.
It needs to be kind of a beatercar so you can appreciate later
(25:00):
on when you have a next car.
That's right.
If you start having a nice car,then you won't appreciate when
you have it even better.
Dr. William Attaway (25:08):
That's exactly right.
That's so well said.
You know your business, youknow, even as young as it is, is
needing you to lead at adifferent level today than it
did six months ago, and sixmonths or a year or five years
from now, that's going to beeven more true.
How do you stay on top of yourgame?
(25:30):
How do you level up with thenew leadership skills that your
business is going to need you tohave in the days and months and
years to come?
Jason Schemmel (25:41):
Honestly, it's always.
It's always keeping that growthmindset.
Um, and if anyone's never heardof the term, check out the book
by Carol Dr Carol Dweck.
It's an amazing book, all aboutmindset.
It's.
It's basically just leavingyourself open to learning new
things.
It's like we're always learningand that's one of the things
I've always noticed about verysuccessful people is they never
stop learning.
They don't have one success orread one book or watch one
(26:04):
seminar or workshop and just gookay, I've got this completely
figured out.
Yeah, you might end that timeand space and everything, but if
you want long-term success thatconsistently building success
and everything you thatconsistently building success
and everything you have to keeplearning and you have to keep
leaving yourself open to learnand so like.
For me and in my journey withGet Social Done, starting out,
(26:25):
it was just me laying out thefoundation of everything I had
to do the outreach, the work,the day-to-day work on my
clients, social media andeverything.
And then I'm like, okay, I needto start scaling this up, I need
to find ways where I can freeup some free time, get some
stuff off of my plate, andthat's where, again, I got super
lucky and found a businesspartner and now together we have
a fulfillment team, so they getto do the day-to-day stuff as
(26:47):
he oversees the team and I'mstill doing outreach and things
like that, and so now that'sshifted to me doing more
podcasts like this, having myown podcast, creating more
content, and even though that'staking away time with clients
and my team and everything, Istill have to make time to check
in with my team to make sureeverything is going well there.
I've had to start building myown sales team because I can't
(27:09):
do as much direct outreach,because I'm trying to do more
podcasts and webinars andworkshops and things like that
to get the brand out there, toprovide more value, to show that
we know our stuff, trying tofind ways to differentiate
ourselves instead of goingonline saying we do this, so if
you need this, come talk to us.
I'd prefer a more directapproach of like let me, let me
(27:32):
show you some valuable thingsthat we know, and if you found
this valuable and you want to,you want us to work with you so
that we can apply more of thisto your business, then let's
have a conversation about that,yeah no, that's so good, and I
think that learning posture thatyou're describing I call it a
teachable spirit.
Dr. William Attaway (27:50):
You know, this is a choice that you and I
get to make every day, and Ithink by making that, not only
are you setting yourself up forthe success ahead, but you're
also modeling that for your team.
So because they're going tofollow where you lead right.
Jason Schemmel (28:04):
Exactly.
They're going to see you going.
Holy crap, jason or William hasbeen doing all of this stuff.
How do they do it?
I want to like ideally, youwant them to think I want to get
to that level too.
I would love to have it If someof my salespeople just see what
I'm doing and go.
Maybe I should do that too toget in front of more people.
Now I was like I've encouragedthem to.
It's not an expectation.
I'm like, hey, this is a greatway to get in front of more
(28:25):
people.
Just provide value.
You know we can.
We can show people the playbook.
We can show people the, the allof the things that we do, the
strategies, the implementations,not just the how and the what,
but the why.
We do things that way Becauseinitially people would think,
well, aren't you just givingaway all of your secrets?
(28:46):
Then why would they want towork with you?
Well, a lot of people in theirbusiness want to focus on what
they're good at, and even thoughwe're giving them basically the
entire textbook of like here'show you do this, they're going
to look at this going.
This doesn't make sense to me,so I'd rather just have you do
it for me.
Dr. William Attaway (29:02):
Yes, absolutely, Because you bring
the expertise right.
You bring the skillset, theexpertise and, as a, as a
strategic growth partner for abusiness owner.
You're doing this so that theydon't have to try to figure it
out and hit every ditch alongthe way.
You're going to help them gofarther than they could on their
own and you're going to helpthem get there faster.
Jason Schemmel (29:24):
Right.
So really, just we're givingthat information so they
understand what's going on andthey can apply it themselves.
It's going to take them longerto get those results, but if
they want those results faster,that's where we come in.
But then we're also workingfrom a better place.
Dr. William Attaway (29:51):
A better foundation because they've now
seen us apply this stuff,they've seen our use cases and
our testimonials and everything.
They know that when we applythese strategies it'll work.
So that way it happens faster.
Or somebody who tries to stayin that learning posture is
there a book that has made areally big difference in your
journey that you would recommendto the leaders who are
listening?
Hey, if you haven't read this,check it out.
Jason Schemmel (30:06):
Oh gosh, I mean there's so many.
I mean I could look at just myAudible list and there's at
least 50, 60 books and all thatstuff.
I'm looking behind you at yourlibrary going yep.
Dr. William Attaway (30:17):
I do like to read yeah, you at your
library going well.
Jason Schemmel (30:19):
I do like to read.
It's a good thing.
That learning mindset, yeah, Imean for I would say for leaders
.
I mean you can't go wrong withDale Carnegie.
His how to win friends andinfluence people is absolutely
phenomenal.
There's three or four otherbooks that are great.
Simon Sinek start with why andunderstanding that whole process
is fantastic If you're, ifyou're getting kind of fantastic
(30:39):
, if you're starting tounderstand here it's a lot about
consumer and personalpsychology and stuff, how people
think, how to really get intouch with them.
And then another one, moremodern books.
I mean Alex Hermoltz's books,the $100 Million Offers and
Leads.
Those are fantastic books, evenif you're not in a business,
even if you're not in like apeople business or anything like
(31:00):
that.
Just looking at the style thathe reads or the style that he
created his books and he'llfully be the first to say this
he wrote his books at a thirdgrade reading level, not to say
that everything's like supersimplistic and he's using like
really small words andeverything, but he makes the
information very easy tounderstand and he uses examples
that are very easy for people toapply and be like okay, now I
(31:23):
get this like you're gonna comeat me with this complex thing
that may not make sense on thesurface but then in, in showing
us or like in teaching thiscomplex thing, you're going to
apply it to a very easy tounderstand scenario that applies
to most people, kind of likethe of, like the like.
Going back to the whole carthing, like you want to make
sure your first car is is a bitof a beater, a fixer and stuff
(31:43):
like that, so you can appreciatethe nicer side of it.
Alex kind of does the samething with a lot of his content.
He's, he's, he's still givingyou a very much a business
education, but he simplifies itdown that it's easy to
understand and comprehend.
Dr. William Attaway (31:56):
So true, jason, I could continue talking
with you for another hour.
There's, there's so much wisdomthat you have gained so far in
your journey and I know yourbest is still to come.
Jason Schemmel (32:08):
Oh, it is.
Oh yeah, I'm not done.
Dr. William Attaway (32:09):
No, not even close.
I know our listeners are goingto want to stay connected to you
and continue to learn from youand more about what you do.
What is the best way for themto do that?
Jason Schemmel (32:21):
So there's the website itself getsocialdonecom.
If you want to get ahold of mepersonally, I'm most active on
Facebook and LinkedIn.
You can just look up JasonSchemmel I should be the only
one up.
I don't think I have anydoppelganger gangers or evil
twins, anything like that.
From there you'll find out thatI've got a couple of different
Facebook communities and groups.
(32:41):
I'd love to have you be a partof it.
And, yeah, if you have any, ifyou have any questions, any
comments, anything like that,I'm always an open book, as you,
as you can tell.
Dr. William Attaway (32:51):
We will have all those links in the show
notes.
Jason, thank you so much foryour generosity today and your
kindness in sharing so freelyand transparently from your
journey.
Jason Schemmel (33:02):
And thank you for having this show and for
having me on it.
It's been a wonderfulexperience.
Dr. William Attaway (33:06):
Thanks for joining me for this episode
today.
As we wrap up, I'd love for youto do two things.
First, subscribe to thispodcast so you don't miss an
episode, and if you find valuehere, I'd love it if you would
rate it and review it.
That really does make adifference in helping other
people to discover this podcast.
Second, if you don't have acopy of my newest book,
(33:28):
catalytic Leadership, I'd loveto put a copy in your hands.
If you go tocatalyticleadershipbookcom, you
can get a copy for free.
Just pay the shipping so I canget it to you and we'll get one
right out.
My goal is to put this into thehands of as many leaders as
possible.
This book captures principlesthat I've learned in 20 plus
(33:50):
years of coaching leaders in theentrepreneurial space, in
business, government, nonprofits, education and the local church
.
You can also connect with me onLinkedIn to keep up with what
I'm currently learning andthinking about.
And if you're ready to take anext step with a coach to help
you intentionally grow andthrive as a leader, I'd be
(34:12):
honored to help you.
Just go tocatalyticleadershipnet to book a
call with me.
Stay tuned for our next episodenext week.
Until then, as always, leadersmore.
Go to catalyticleadershipnet.
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