July 22, 2025 • 31 mins
If you've ever sold SEO and regretted it, this episode is for you.
I sat down with Nic Padilla, Business Development Director at Boostability, one of the top white label SEO providers in the world, to unpack why most white label SEO partnerships fall flat... and what actually drives long-term results.
Nic has trained sales teams in 14 countries, helped agencies generate millions in recurring revenue, and leads a system that gets 86% of clients to page one in six months. We talk about more than SEO; we dig into the systems, retention strategies, sales handoffs, team alignment, and automation that make this work without burning you or your team out.
You’ll walk away with a clear look at how to scale your SEO offering without doing all the work yourself, and how the right white label SEO partner can increase retention, simplify ops, and protect your margin.
📚 Books Mentioned
- Kick Ass by Mel Robbins
- The 5 Second Rule by Mel Robbins
- Outliers by Malcolm Gladwell
- The 7 Habits of Highly Effective People by Stephen R. Covey
- Fablehaven by Brandon Mull
- Harry Potter by J.K. Rowling
Want to learn more about Nic’s work or how Boostability could support your agency’s SEO growth? Visit the partner page at Boostability.com or connect with Nic directly on LinkedIn — just search Nic Padilla, like tortilla. He’d love to hear from you.
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
- Free 30-Minute Discovery Call:
Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.
- Special Offer:
Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference.
Connect with Dr. William Attaway:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I'm excited today to have Nick Padilla on the podcast
.
Nick is the BusinessDevelopment Director at
Boostability, one of the world'sleading white-label SEO
providers.
With over 15 years ofexperience in digital marketing,
Nick has trained sales teamsacross 14 countries and helped
agencies generate millions inrecurring revenue.
(00:21):
He specializes in buildingscalable SEO partnerships that
drive long-term growth andclient retention.
Passionate about relationshipsand results, Nick bridges the
gap between service fulfillmentand agency success with a
consultative, value-drivenapproach.
(00:41):
Nick, I'm so glad you're here.
Speaker 2 (00:43):
Thanks for being on the show.
Thank you so much.
I'm excited to be here andthank you so much for that
introduction.
I appreciate it.
Speaker 1 (00:51):
Absolutely.
Speaker 3 (00:55):
Welcome to Catalytic Leadership, the podcast designed
to help leaders intentionallygrow and thrive.
Here is your host author andleadership and executive coach,
dr William Attaway.
Speaker 1 (01:12):
Nick, I'd love to start with you sharing a little
bit of your story with ourlisteners, particularly around
your journey and yourdevelopment as a leader.
How?
Speaker 2 (01:21):
did you get started?
You know what I always havebelieved that being a leader is
something that is taught withexperience and it comes down
from playing school sports, fromwhen I was a little kid a
captain, like you know, on thesoccer team making sure that we
could rally up and try and dothose things.
And then from there, startingat Boostability, I mean in 2012,
(01:45):
I moved from Colorado here toUtah and I said you know what
I'm excited for this opportunity, but also, at the same time, I
need to make some money.
So I started where everybodyelse did, on the account
management side, and I said youknow what if I were to learn
this process very well?
What if I were to learn thisprocess very well and then, from
there, sell?
(02:06):
And then they realize you knowwhat, why is this kid able to
sell?
How do we make it to where hecan then teach others to do the
same?
Then it came to mentorship.
Then it became becoming aleader through osmosis and being
around people and teachingpeople to introduce things in a
specific way, and then, fromthere, managing teams and then
(02:30):
relationships.
So for me, being a leaderstarted from when I was young
and the parents that I've gotthe sports that I participated
in and making sure that it was ateam approach.
And then being around otherpeople and pushing and making
sure that we're all on the same.
Then being around other peopleand pushing and making sure that
we're all on the same goal andthe same track in mind.
Speaker 1 (02:50):
You know that alignment is so important and I
can remember times early in myleadership journey where I was
not as focused on alignment withthe team as I should have been,
and that came back and bit melater as you think about your
journey.
What are some things thatyou've learned along the way, as
you've begun to lead, and nowlead teams at a very high level?
Speaker 2 (03:12):
If we don't have a clear vision into who and what
we are and what the purpose is,none of us are going to know
where to go right.
That, to me, is integral toeverything that we do.
I'm an animal lover.
I like the idea of being thissystem, this hive of bees or
(03:36):
ants, and going and creatingsomething for the betterment of
whatever you're working on.
And if these ants can just say,okay, cool, I'm going to go
find this source of food andthen come back to the hive and
make everybody succeed.
And if we can all work together, we can do some amazing things.
On BoostAbility's side, westarted in 2009 and we had this
(04:00):
one thought process of how wewere going to gain business, and
we were wrong.
We thought we created this DIYplatform and we realized
business owners don't have time,we need to pivot, we need to
make a change.
And we all had the exact samethought process at that point of
we're going to pivot, we'regoing to make a change and this
(04:23):
is how we're going to speakno-transcript getting small
(04:52):
businesses online, butsupporting them along the way to
make sure that nothing drops.
And it is making sure thatwe're all in alignment.
We're all speaking the samelanguage.
We all have the same thoughtprocesses.
Speaker 1 (05:04):
You know many of our listeners may not be familiar
with Boostability.
If you're in the agency world Ithink you guys are pretty well
known.
But maybe just for those whoare listening who may not be as
familiar, can you talk aboutwhat Boostability is all about?
Speaker 2 (05:18):
Of course, boostability.
We're a white label SEO teamout of Utah.
We're in 15 countries, ninedifferent languages.
We've helped over 200,000 smallbusinesses get on the first
page and succeed online.
The thought process that we'vegot is we want to allow
marketing agencies to have ascalable SEO product that they
(05:42):
can sell to their customers andthey don't have to do the work.
We will help them with sales.
You can call it and our teamwill hop on as an SEO expert and
then you put the program insideof our system called Launchpad.
We will do all of thefulfillment and we could also do
the account management.
We'll reach out to yourcustomer on your behalf with a
(06:02):
branded phone number and emailaddress.
Literally, it's hands-off inthe SEO world.
We can get you on the firstpage, get your customers on the
first page, and 86% of the time,we're getting a customer on the
first page within six months.
It's great.
That's remarkable.
It's been a fun ride.
It's a great company to workfor.
We've got great people thatreally care about these small
(06:26):
businesses getting on the firstpage and succeeding.
Speaker 1 (06:30):
Now, there's so much change going on in the agency
world these days, and one of thebig change movers in the space
is AI.
Yeah, people are using AI as asearch tool.
Yeah, people are using AI as asearch tool.
Yeah, something that you know.
Even two, three years agowasn't even on the radar, I
think, for most of us.
(06:50):
How does SEO work in light ofthat?
Speaker 2 (06:56):
If we look at the fundamental and we go as far
back as possible and we say,okay, search engine optimization
, at some point, seo, was thisdefining factor?
Right, yeah, with the newarticles that have come out from
Rand, frishkin and thoughtprocesses, we agree that SEO now
(07:16):
has got a new definition and itis search everywhere,
optimization, nice.
That means that you need tomake it to where your website is
understandable for these largelanguage models just as much as
it is understandable for Googleor, in the past, bing, just as
(07:36):
much as it is understandable forGoogle or, in the past, bing.
So you need to make sure thatwhen these different crawlers or
bots or whatever it is comeonto your website, they
understand what they're lookingat and you are optimized that is
never going to change formaking sure that they understand
exactly what they're looking at.
When you do that, you will befound on Google or ChatGPT or
(07:57):
Gemini, and when it's donecorrectly, that's when you will
succeed.
That's brilliant.
Speaker 1 (08:01):
And I think that is such a clear and concise way of
talking about that.
So often I hear people reallytrying to obfuscate the question
and dodge and bounce around indifferent places.
You dealt with that prettydirectly.
Speaker 2 (08:17):
You know, I've been in the SEO world since 2009.
I've heard SEO is dead bysomebody on a stage and for me,
I mean it's not annoying, I getit.
Everybody needs to get theirclick, everybody needs to get
their voice out there.
But the most important thing isit is not dead, it is just
(08:37):
evolving.
I've always said search enginemanipulation is dying.
You're correct.
Right, with every algorithmupdate that's ever been out,
we're trying to Google's tryingto define what they agree with
and what they don't agree with.
But search engine optimization,or that optimization, is always
going to be there.
(08:57):
We're always going to havetweaks to make ourselves look
better on.
Speaker 1 (09:00):
I like that word evolving, you know, and
continually tweaking andoptimizing.
I think that's the mindset thatleads to success, Not okay, I
got this dialed in.
Now this is going to work forthe next 40 years.
Good luck with that.
Speaker 2 (09:17):
Yeah, I was having this conversation with my mom
this last week and I was like,mom, you've been through some
crazy different stages in lifewhere you her penmanship man, if
you saw her penmanship, it isbeautiful, her signature is just
this work of art.
And I remember hearing atypewriter growing up and I
(09:40):
remember being in first andsecond grade and there was a
typewriter and then it turnedinto all right, we're going to
play Oregon Trail and I couldn'timagine what my mom had been
through, where it's like, okay,they had to manually ship
letters and then wait for aletter to come back, and that
might be weeks at a time.
And I was stating to my momthat's not how it is for me.
I've got an email inbox rightnow.
(10:04):
That's probably getting, youknow, 20 to 50 emails
individually to me.
That's cutting out all spamwhere I have to go in between
and figure out exactly what'sneeded, and then it's back and
forth on a day.
So that timeline that she had ohman, the amount of work that I
could have done but is nowshortened into hours, if not
(10:27):
minutes.
If you don't evolve, you'regoing to be stuck, and
technology is a tool and we justneed to make sure that we
utilize it in the correct way.
On my side, the way that I liketo think of AI is it is that
tool.
It is not the solution, and ifyou don't know how to use that
tool correctly, it won't be thesolution that you want.
Speaker 1 (10:49):
That's really good.
A guest that I had on the showabout a year ago talked about AI
as an amplifier.
Yeah, it amplifies the personwho's using it.
It amplifies you know yourvoice.
It amplifies your expertiseyeah, or your lack of.
Speaker 2 (11:05):
Of course.
Of course, a couple of storiesthat I like to do.
I've got some amazing kids.
I've got a 17-year-old daughter.
She's a junior in high schooland she's like I hate school, I
don't care about school, I hateEnglish.
I'll go to anything when itcomes to science or any of the
(11:26):
fun classes, but on English Idon't care.
And I'm like okay, well, let'slearn something, what do you
think you can do?
And she's like well, I've beenusing ChatGPT but they keep on
catching me.
And this is you can judge me alittle bit.
I get it, it's okay.
I'm like how are they catchingyou?
And she's like well, it doesn'tlook like I wrote it.
(11:50):
Well, I said well, it soundslike you need.
So maybe there's mistakes orthere's spelling mistakes that
sometimes you do.
And I taught her how to promptand on my side it was okay.
I could either have my daughterjust not learn something and
she's just turning in somethingto turn it in, or she's learned
how to prompt, where she'ssaying there's no em dashes,
(12:11):
because I don't type with emdashes.
I usually make grammaticalmistakes here.
The voice that I've got arehere.
These are the types of songsthat I listen to, and she
created this whole persona, thatnow she can get stuff done 10
times quicker and she's startingto write blogs for different
companies online because of thisprompting that she's learned.
(12:32):
So for me, it's more valuablefor me to teach her that than,
okay, write an essay on why AnneFrank did a certain thing in a
certain way.
So I don't know.
I think if you don't evolve,you're stuck.
Speaker 1 (12:47):
I agree, and I think one of the things that we as
parents or as mentors or ascoaches can do is help people
understand how to leverage AI,in particular, in ethical ways.
Yeah Right, instead of lettingthem try to figure it out on
their own and stumble into somevery well unethical ways of
(13:08):
using it.
I do the same thing with mydaughters, you know, trying to
teach them how to use it in away that is ethical, in a way
that is going to help themachieve their goals but does not
rob them of the opportunity tobe themselves.
Exactly, I think that'simportant, and I think that's a
lesson that can translate intothe agency world pretty easily.
Speaker 2 (13:29):
Yeah, yeah, a hundred percent Right.
There's nothing better than atrue leader that will sit down
and say how do we make thisbetter for you?
Yes, for you.
And each person is individual,right, I've got different
selling techniques than somebodywho's on my team, and I'm
really relationship-based.
I want to make it to wheresomebody feels comfortable with
(13:51):
me, whether or not it's in ayear or two years or whenever.
The longest lead time thatwe've had for a partnership is
eight years.
It took us to close it, but itis creating that relationship.
And there's somebody else wherethey're one time closed and
they still do incredible with it.
Speaker 1 (14:10):
But each person is unique and it needs to be
tailored to each person it, buteach person is unique and it
needs to be tailored to eachperson.
I think that happens when wesee people as well, actually
people as 3D human beings,instead of just as a cog in the
machine of the business or theteam that fulfills a certain
function or does a certain thing.
When we see them as actualpeople, well then we begin to
(14:31):
listen, yeah, we begin to askquestions.
Speaker 2 (14:35):
There's a lot of turmoil in this world right now
and it doesn't matter whereeverybody is, but I think if
there's mutual respect andunderstanding where somebody is
at, you can do a lot more.
Sadly, everybody's got anopinion now and sometimes some
people shouldn't have an opinionLike I'm a husky dude.
I'm not going to have anopinion on the gym.
(14:57):
I do not deserve to have anopinion, right?
But there are some keyboardwarriors out there that they'll
have an opinion on everythinguntil they're in person and
that's when it changes.
Um, I've, I've, I'm veryopinionated on this, but I love
the idea of stepping back inthese things that allow us to
(15:17):
have access to anything andeverything in this world.
Just put it down, go outside,look at the, look at the clouds,
look at the sunset, look at thebugs on the flowers.
Life is a little bit easier,and then it it allows you to get
some perspective.
Speaker 1 (15:34):
Oh, that's so good.
I love that and I think that'svery needed, particularly in
this space.
Speaker 2 (15:38):
It is, it is.
Speaker 1 (15:40):
So if an agency owner is listening and they're like,
okay, I'm interested.
I've tried SEO white labelpartners before.
Of course, it wasn't a greatexperience.
What's going to makeboostability different Like?
What does it look like to workwith you and why should I
consider that?
Speaker 2 (15:56):
If you notice everything that I've stated so
far about Boostability, it comesdown to the experience that
you're going to have.
In today's world, everybodyknows what SEO is right.
Hopefully, hopefully, right,that is very true, hopefully.
That being said, there's a lotof companies out there that are
(16:18):
treated like vendors, not apartnership.
Doctor, if you were to partnerwith me, this is the first thing
that you're going to get.
I'm going to introduce you to apartner growth manager.
They're a representative ofyour company here at
Boostability.
They'll give you sales training, auditing tools, case studies.
They will also introduce you tomy sales staff, a team of nerds
who have been selling SEO onlyBoostability's SEO only for 40
(16:44):
hours a week for the last eightyears.
They've heard every objection,they've heard every concern.
They can combat it and they'vehad a 32% close rate over those
last eight years.
Then it just becomes a mathproblem.
One in three calls closes withus.
So if you want 10 accounts, 30calls, right, that's it.
We also give you auditing toolsso that you're not driving
(17:07):
blind.
We teach you how to utilizethose auditing tools.
That is all pre-sale.
Then you put an account insideof our system.
We're going to treat it likeokay, we see this website, how
do we organize it for Google toeasily navigate and understand
what they're looking at?
We're going to go off of thewebsite and create individual
links pointing back to it, allof which is customized according
(17:29):
to the customer's industry andlocation.
You'll have a reportingdashboard that's got your logo
in it Beautiful, sexy, simple.
We can have it to where it'slike SEO reporting at
doctorsmarketingagencycom right,and then we also can do the
account management for it.
So you don't have to ask thosehard questions that you might
(17:50):
not understand.
A lot of the SEO companies thatare out there are just saying
here's my product, sell it.
So we are also trying to giveyou that white glove service
saying we're going to help yousell it, we're going to help you
speak to it, we're going tohelp you show the work.
We're going to give you thereporting dashboard.
Speaker 1 (18:09):
It's a lot more than just sell it when you operate
and you create that kind of anenvironment and I do believe
that's what you're doing you'recreating an environment that is
very specific.
Of course.
What does retention look likein the environment that you're
creating?
Speaker 2 (18:23):
So retention is huge for us.
Right, hyper-specifically, Iwant you to use my sales team
more than anything else, becausewhen we're selling it, we're
utilizing specific terms.
We're saying you're going tosee the following.
Then in six, seven months, thecustomer is going to see the
following and they're going tosay, okay, I need to now move on
(18:46):
to the next set of keywords orfocus on the next area.
You know your customerretention goes from six, seven
months where somebody says, okay, I got on the first page, I'm
done into okay, not only shouldI be getting my website healthy
like a gym, I got to continuegoing to the gym to maintain the
health that I've got.
That customer goes from 12 to18 months easy, because we're
(19:09):
selling it.
We also have the fulfillmentand we're speaking the same
language on the accountmanagement side.
Speaker 1 (19:15):
I love that Again.
The environment that you createhas such an incredible impact
on the results that you get, ofcourse, particularly
relationally, of course.
Speaker 2 (19:25):
Of course I like to listen.
Relationship management is oneof the most important things, I
think.
In general Anybody who knows me, I'll try and learn about
somebody.
I want to know you know, whatdo they like to eat?
What's the music that they'vegot?
Where do they live?
What do they like to do?
Because the next time that Ispeak with them I'm going to ask
them, hey, how's your daughteror how's your dad Right?
(19:46):
Or tell me about you know thisspecific type of restaurant?
I will go back to a place if Ican.
Recently I was at a conferencein Searcy, arkansas.
I travel a lot.
I forgot toothpaste, toothpaste, and I'm like, oh no, I don't
(20:08):
want to travel around.
I go to this hotel and I askthe gentleman there, the
receptionist.
I'm like, hey, I need sometoothpaste.
He's like, hey, how are you?
Doing?
What are you doing?
here and I'm like, okay, cool,I'm going to go talk with him
and we'll do this.
And he hands me like six orseven tubes of these tiny little
toothp is for your pearlywhites.
(20:30):
And then he saw, while I waswaiting, I was looking at the
nba uh, playoffs and he's like,oh, what's your team?
And it turns out he's a lakersfan.
I'm a denver nuggets fan andthe nuggets have been owning the
lakers for a long time, which Ilove.
Um, and we just start sittingand chatting and the next four
days I ended up saying hi andstaying and hanging out and
(20:55):
talking with this gentlemanafter the conference and
watching the playoffs.
Now I know Jamal.
I know Jamal has two kids.
I know that if I ever go backto North Little Rock, I'm going
to go back to that courtyard andI'm going to say I had a great
experience with Jamal.
(21:15):
If we can create the sameexperience with our employees,
if we can say hey, how's yourday going so far?
What'd you do for Father's Day?
Happy Father's Day.
I sent you a text message.
Or if we could do the exactsame thing with our customers.
Hey, mrs and Mrs Customer, I'mnot going to reach out to you
just with bad news.
I'm going to reach out to youand say we got you on the
freaking first page.
(21:36):
We got you there.
What's the next step?
This is what we're going to do.
If we can create thatenvironment everywhere, people
will come back and we'll have abetter experience across the
board.
That's so good.
Speaker 1 (21:50):
That cost you nothing , nothing To do that.
It costs you nothing, just alittle bit of time, yeah, but
the investment that you made issignificant.
Speaker 2 (21:59):
Absolutely.
Speaker 1 (22:00):
And again you're seeing Jamal as an actual 3D
human being, not just assomebody who can get you the
toothpaste that you need.
Speaker 2 (22:07):
Exactly, and I mean I wasn't ready for it.
Usually I'm the one being, youknow, a little bit quirky and
nerdy and like pearly whites andI'm like I just got Jamal, like
I got nicked.
That's what I do.
I mean, I'm usually the guygetting people out of their
comfort zone so we can at leasthave a conversation, so I'm not
bored, right yeah?
Speaker 1 (22:36):
It was beautiful, it was so cool, so cool.
Speaker 2 (22:38):
You got nicked.
I'm going to be using thatgoing forward.
I'll let you know.
I love that I think that'sgreat.
The day I became a verb, right,but I mean my goal every day is
to walk in and make somebodysmile.
And if I can do that, you knowit is a better day for everybody
.
And the day that somebody ishaving a tough time, they know
that they can come and say hey,Nick, I need your help and I'll
be there.
And I think that if we canspread that through leadership
(22:59):
and proper guidance and helpingpeople, that's the catalyst that
will help people become better.
And it's only through example,A great mindset I love that and
it's only through example, Agreat mindset.
Speaker 1 (23:11):
I love that, nick, you have to lead at a higher
level today than you did three,five, ten years ago, and that
same thing is going to be truethree, five, ten years from now.
Your team, your clients,they're going to need you to
lead at a different level.
So let me ask you how do youstay on top of your game?
How do you level up with thenew leadership skills that your
(23:34):
team and your clients are goingto need you to have in the years
to come?
Speaker 2 (23:39):
Well, we spoke about revolution or evolution earlier.
Right, in the past it was alittle bit easier.
I used to run a team of 20 pluspeople here at Boost in around
like 2013 to 2015.
It was a little bit easier.
Everybody was in office.
It was easy for me to create aculture when it's like, all
(23:59):
right, daily, stand up guys.
And I got Nick there with hisfunny jokes let's do this.
Two hours pressure hour, let'sdo this.
Now it's.
You've got some people virtual.
You might have some va'ssomewhere else.
You might have somebody out oftexas, just as much you might
have somebody in you knowargentina.
Right, it's now.
(24:20):
It is relationship management,more so than anything else, and
then also making sure that youhave visibility to understand
what somebody's working on.
It is so easy today to come offas a micromanager because
you're not sitting next tosomebody.
So now the proof is in thepudding of a true leader than
(24:41):
anything else, because you haveto regularly check in and
understand what is going on withthis individual.
So for me, the basics are youhave to know and have the same
vision.
You're working on the exactsame projects, or each person
knows what they're working onand where that cog fits inside
of the machine.
And then relationshipmanagement.
(25:05):
Right, I travel a lot.
I've been to like 12conferences so far this year and
we're in June.
It's crazy.
But I'll have text messagethreads, I'll have Slack
messages, I'll have check-ins.
Hey, how are you doing here?
I'm usually connected to all ofmy employees through you know,
(25:26):
whether or not it's LinkedIn orInstagram, and I'll check in and
I'll say, oh, your family'sbeautiful, or that's cool that
your daughter played soccer here.
Um, or, you know, I'll careabout you.
Know, your wife just graduated.
Here's a gift.
But if you're not there, ifyou're not present, it is very
easy to understand how you canlose that morale.
Speaker 1 (25:50):
The power of present.
Yeah, that's good If you couldgo back and talk to yourself
earlier in your journey.
Nick say you know when you're20, 25 years old knowing what
you know now, if you could goback and give yourself one piece
of advice, what would you loveto go back and tell yourself?
Speaker 2 (26:11):
I think there's a time when I think everybody goes
through it where it's like Ideserve this right.
It would just be.
You know, be still, it's okay.
Things will come at theirappropriate time and you'll know
when things are supposed tohappen.
I think there are plenty oftimes when I had interviewed for
a position or some sort ofpromotion and it's like dang it,
(26:36):
I didn't get it.
And you know, boostability wasin this hyper stage of growth,
right.
We went from when I firststarted I think there was like
40 employees all the way up to500 employees within Wow, by
2014, 2015.
Crazy numbers, right.
No matter what, there has to begrowth.
And it's the idea of just goslow, make sure that you are
(27:01):
methodical with your work andwhen you do it correctly and you
have the correct attitude, youwill grow.
No matter what, whether or notit's here or anywhere else, you
will grow.
If you're a hard worker, if youhave the ability to not only
show what you're doing and do it, you will do well, I had this
(27:22):
manager when I first started atBoostability and he said about
like 90% of your job is justdoing your job.
The other 10% is, if peopledon't know you're doing your job
, you're failing.
Because, think of it like thisEverybody has had workers where
(27:42):
they might be the loudest in theroom, but they might not be the
best worker, but sometimes theloudest in the room will get
that promotion or get moved on.
I've seen it plenty of times.
My kids are asking me about itnow, like why that's true, why
she's not working?
I'm just putting my head downto work and it's like you have
to market yourself.
(28:03):
You have to create thatcognitive bias that somebody
will say oh, I heard about thiswin that Nick or Sophia or Juan
or whatever had because of youknow they were talking about it
the other day.
You have to market yourself, nomatter what.
It's well said.
Speaker 1 (28:23):
Nick, you're a continual learner.
You're always learning, alwaysgrowing.
I'm curious is there a bookthat has made a big difference
in your journey that you wouldrecommend to the leaders who are
listening?
If you haven't read this, thiswould be worth your time.
Speaker 2 (28:38):
Lately I've been on this Mel Robbins kick.
I've been going back and forthon these Mel Robbins books.
Right Right now it's kick-assit is literally the name of the
book, is that?
So don't judge me please, but Ithink for me it's the thought
process of finding differentways to go through life and
(29:02):
realizing that you're notperfect.
That she has that I reallyappreciate is she realizes she's
not perfect.
And if you look at the way thatshe stages questions or, you
know, has to put somebody intheir place, she'll say we have
problems with this and we needto make a change.
It is not a you have a problemwith this and this is how you
(29:23):
need to change.
You can go back and you can pickup things and you can
understand that I also likebooks like Outliers and you know
Effective, seven Habits ofEffective I don't remember the
full title, but I will go backand I do one fun book, whether
or not it's like Fable Haven orHarry Potter, and then one
(29:45):
business book and I'm goingabout, like every other week.
I'm going through them when I'mtraveling, like last week I
went through three Mel Robbinsbooks again just to try and
understand.
Okay, this five second rulewhat's the best way to teach my
children this?
What's the best way to teach myemployees this?
Or, you know, when somebody isunhappy a customer, let's take a
(30:06):
second, let's understand whatthey're saying, let's relay what
they're saying to confirm itand then let's talk about the
actual solution, whether or notit's us or anybody else, but
finding those different ways tothen get it to in your journey
and so many insights that you'veshared so generously today.
Speaker 1 (30:34):
I'm grateful for that .
I know people are going to wantto stay connected to you I love
it and continue to learn moreabout you and about Boostability
.
What is the best way for themto do that?
Speaker 2 (30:45):
Yeah, so I'm in charge of our business
development.
So if you go to our partnerpage on Boostability, you can
find me.
Also, you can find me onLinkedIn Nick Padilla N-I-C.
Padilla P-A-D-I-L-L-A.
Padilla like tortilla, Pleaseremember that.
But I'm always here to connect.
I'm always here to learn more.
I want to learn more aboutbusinesses.
(31:07):
I want to find different waysfor Boostability to sit along
other products, but I learn moreabout businesses.
I want to find different waysfor boostability to sit along
other products, but I'm alwayspresent.
So, whether or not I'm here orI'm traveling, I've got a
smartphone and I use it in asmart way.
Speaker 1 (31:17):
I appreciate it, Nick .
Thank you so much for your time.
Speaker 2 (31:19):
Thank you have a great day.
I'm excited today to have Nick Padilla on the podcast
.
Nick is the BusinessDevelopment Director at
Boostability, one of the world'sleading white-label SEO
providers.
With over 15 years ofexperience in digital marketing,
Nick has trained sales teamsacross 14 countries and helped
agencies generate millions inrecurring revenue.
(00:21):
He specializes in buildingscalable SEO partnerships that
drive long-term growth andclient retention.
Passionate about relationshipsand results, Nick bridges the
gap between service fulfillmentand agency success with a
consultative, value-drivenapproach.
(00:41):
Nick, I'm so glad you're here.
Speaker 2 (00:43):
Thanks for being on the show.
Thank you so much.
I'm excited to be here andthank you so much for that
introduction.
I appreciate it.
Speaker 1 (00:51):
Absolutely.
Speaker 3 (00:55):
Welcome to Catalytic Leadership, the podcast designed
to help leaders intentionallygrow and thrive.
Here is your host author andleadership and executive coach,
dr William Attaway.
Speaker 1 (01:12):
Nick, I'd love to start with you sharing a little
bit of your story with ourlisteners, particularly around
your journey and yourdevelopment as a leader.
How?
Speaker 2 (01:21):
did you get started?
You know what I always havebelieved that being a leader is
something that is taught withexperience and it comes down
from playing school sports, fromwhen I was a little kid a
captain, like you know, on thesoccer team making sure that we
could rally up and try and dothose things.
And then from there, startingat Boostability, I mean in 2012,
(01:45):
I moved from Colorado here toUtah and I said you know what
I'm excited for this opportunity, but also, at the same time, I
need to make some money.
So I started where everybodyelse did, on the account
management side, and I said youknow what if I were to learn
this process very well?
What if I were to learn thisprocess very well and then, from
there, sell?
(02:06):
And then they realize you knowwhat, why is this kid able to
sell?
How do we make it to where hecan then teach others to do the
same?
Then it came to mentorship.
Then it became becoming aleader through osmosis and being
around people and teachingpeople to introduce things in a
specific way, and then, fromthere, managing teams and then
(02:30):
relationships.
So for me, being a leaderstarted from when I was young
and the parents that I've gotthe sports that I participated
in and making sure that it was ateam approach.
And then being around otherpeople and pushing and making
sure that we're all on the same.
Then being around other peopleand pushing and making sure that
we're all on the same goal andthe same track in mind.
Speaker 1 (02:50):
You know that alignment is so important and I
can remember times early in myleadership journey where I was
not as focused on alignment withthe team as I should have been,
and that came back and bit melater as you think about your
journey.
What are some things thatyou've learned along the way, as
you've begun to lead, and nowlead teams at a very high level?
Speaker 2 (03:12):
If we don't have a clear vision into who and what
we are and what the purpose is,none of us are going to know
where to go right.
That, to me, is integral toeverything that we do.
I'm an animal lover.
I like the idea of being thissystem, this hive of bees or
(03:36):
ants, and going and creatingsomething for the betterment of
whatever you're working on.
And if these ants can just say,okay, cool, I'm going to go
find this source of food andthen come back to the hive and
make everybody succeed.
And if we can all work together, we can do some amazing things.
On BoostAbility's side, westarted in 2009 and we had this
(04:00):
one thought process of how wewere going to gain business, and
we were wrong.
We thought we created this DIYplatform and we realized
business owners don't have time,we need to pivot, we need to
make a change.
And we all had the exact samethought process at that point of
we're going to pivot, we'regoing to make a change and this
(04:23):
is how we're going to speakno-transcript getting small
(04:52):
businesses online, butsupporting them along the way to
make sure that nothing drops.
And it is making sure thatwe're all in alignment.
We're all speaking the samelanguage.
We all have the same thoughtprocesses.
Speaker 1 (05:04):
You know many of our listeners may not be familiar
with Boostability.
If you're in the agency world Ithink you guys are pretty well
known.
But maybe just for those whoare listening who may not be as
familiar, can you talk aboutwhat Boostability is all about?
Speaker 2 (05:18):
Of course, boostability.
We're a white label SEO teamout of Utah.
We're in 15 countries, ninedifferent languages.
We've helped over 200,000 smallbusinesses get on the first
page and succeed online.
The thought process that we'vegot is we want to allow
marketing agencies to have ascalable SEO product that they
(05:42):
can sell to their customers andthey don't have to do the work.
We will help them with sales.
You can call it and our teamwill hop on as an SEO expert and
then you put the program insideof our system called Launchpad.
We will do all of thefulfillment and we could also do
the account management.
We'll reach out to yourcustomer on your behalf with a
(06:02):
branded phone number and emailaddress.
Literally, it's hands-off inthe SEO world.
We can get you on the firstpage, get your customers on the
first page, and 86% of the time,we're getting a customer on the
first page within six months.
It's great.
That's remarkable.
It's been a fun ride.
It's a great company to workfor.
We've got great people thatreally care about these small
(06:26):
businesses getting on the firstpage and succeeding.
Speaker 1 (06:30):
Now, there's so much change going on in the agency
world these days, and one of thebig change movers in the space
is AI.
Yeah, people are using AI as asearch tool.
Yeah, people are using AI as asearch tool.
Yeah, something that you know.
Even two, three years agowasn't even on the radar, I
think, for most of us.
(06:50):
How does SEO work in light ofthat?
Speaker 2 (06:56):
If we look at the fundamental and we go as far
back as possible and we say,okay, search engine optimization
, at some point, seo, was thisdefining factor?
Right, yeah, with the newarticles that have come out from
Rand, frishkin and thoughtprocesses, we agree that SEO now
(07:16):
has got a new definition and itis search everywhere,
optimization, nice.
That means that you need tomake it to where your website is
understandable for these largelanguage models just as much as
it is understandable for Googleor, in the past, bing, just as
(07:36):
much as it is understandable forGoogle or, in the past, bing.
So you need to make sure thatwhen these different crawlers or
bots or whatever it is comeonto your website, they
understand what they're lookingat and you are optimized that is
never going to change formaking sure that they understand
exactly what they're looking at.
When you do that, you will befound on Google or ChatGPT or
(07:57):
Gemini, and when it's donecorrectly, that's when you will
succeed.
That's brilliant.
Speaker 1 (08:01):
And I think that is such a clear and concise way of
talking about that.
So often I hear people reallytrying to obfuscate the question
and dodge and bounce around indifferent places.
You dealt with that prettydirectly.
Speaker 2 (08:17):
You know, I've been in the SEO world since 2009.
I've heard SEO is dead bysomebody on a stage and for me,
I mean it's not annoying, I getit.
Everybody needs to get theirclick, everybody needs to get
their voice out there.
But the most important thing isit is not dead, it is just
(08:37):
evolving.
I've always said search enginemanipulation is dying.
You're correct.
Right, with every algorithmupdate that's ever been out,
we're trying to Google's tryingto define what they agree with
and what they don't agree with.
But search engine optimization,or that optimization, is always
going to be there.
(08:57):
We're always going to havetweaks to make ourselves look
better on.
Speaker 1 (09:00):
I like that word evolving, you know, and
continually tweaking andoptimizing.
I think that's the mindset thatleads to success, Not okay, I
got this dialed in.
Now this is going to work forthe next 40 years.
Good luck with that.
Speaker 2 (09:17):
Yeah, I was having this conversation with my mom
this last week and I was like,mom, you've been through some
crazy different stages in lifewhere you her penmanship man, if
you saw her penmanship, it isbeautiful, her signature is just
this work of art.
And I remember hearing atypewriter growing up and I
(09:40):
remember being in first andsecond grade and there was a
typewriter and then it turnedinto all right, we're going to
play Oregon Trail and I couldn'timagine what my mom had been
through, where it's like, okay,they had to manually ship
letters and then wait for aletter to come back, and that
might be weeks at a time.
And I was stating to my momthat's not how it is for me.
I've got an email inbox rightnow.
(10:04):
That's probably getting, youknow, 20 to 50 emails
individually to me.
That's cutting out all spamwhere I have to go in between
and figure out exactly what'sneeded, and then it's back and
forth on a day.
So that timeline that she had ohman, the amount of work that I
could have done but is nowshortened into hours, if not
(10:27):
minutes.
If you don't evolve, you'regoing to be stuck, and
technology is a tool and we justneed to make sure that we
utilize it in the correct way.
On my side, the way that I liketo think of AI is it is that
tool.
It is not the solution, and ifyou don't know how to use that
tool correctly, it won't be thesolution that you want.
Speaker 1 (10:49):
That's really good.
A guest that I had on the showabout a year ago talked about AI
as an amplifier.
Yeah, it amplifies the personwho's using it.
It amplifies you know yourvoice.
It amplifies your expertiseyeah, or your lack of.
Speaker 2 (11:05):
Of course.
Of course, a couple of storiesthat I like to do.
I've got some amazing kids.
I've got a 17-year-old daughter.
She's a junior in high schooland she's like I hate school, I
don't care about school, I hateEnglish.
I'll go to anything when itcomes to science or any of the
(11:26):
fun classes, but on English Idon't care.
And I'm like okay, well, let'slearn something, what do you
think you can do?
And she's like well, I've beenusing ChatGPT but they keep on
catching me.
And this is you can judge me alittle bit.
I get it, it's okay.
I'm like how are they catchingyou?
And she's like well, it doesn'tlook like I wrote it.
(11:50):
Well, I said well, it soundslike you need.
So maybe there's mistakes orthere's spelling mistakes that
sometimes you do.
And I taught her how to promptand on my side it was okay.
I could either have my daughterjust not learn something and
she's just turning in somethingto turn it in, or she's learned
how to prompt, where she'ssaying there's no em dashes,
(12:11):
because I don't type with emdashes.
I usually make grammaticalmistakes here.
The voice that I've got arehere.
These are the types of songsthat I listen to, and she
created this whole persona, thatnow she can get stuff done 10
times quicker and she's startingto write blogs for different
companies online because of thisprompting that she's learned.
(12:32):
So for me, it's more valuablefor me to teach her that than,
okay, write an essay on why AnneFrank did a certain thing in a
certain way.
So I don't know.
I think if you don't evolve,you're stuck.
Speaker 1 (12:47):
I agree, and I think one of the things that we as
parents or as mentors or ascoaches can do is help people
understand how to leverage AI,in particular, in ethical ways.
Yeah Right, instead of lettingthem try to figure it out on
their own and stumble into somevery well unethical ways of
(13:08):
using it.
I do the same thing with mydaughters, you know, trying to
teach them how to use it in away that is ethical, in a way
that is going to help themachieve their goals but does not
rob them of the opportunity tobe themselves.
Exactly, I think that'simportant, and I think that's a
lesson that can translate intothe agency world pretty easily.
Speaker 2 (13:29):
Yeah, yeah, a hundred percent Right.
There's nothing better than atrue leader that will sit down
and say how do we make thisbetter for you?
Yes, for you.
And each person is individual,right, I've got different
selling techniques than somebodywho's on my team, and I'm
really relationship-based.
I want to make it to wheresomebody feels comfortable with
(13:51):
me, whether or not it's in ayear or two years or whenever.
The longest lead time thatwe've had for a partnership is
eight years.
It took us to close it, but itis creating that relationship.
And there's somebody else wherethey're one time closed and
they still do incredible with it.
Speaker 1 (14:10):
But each person is unique and it needs to be
tailored to each person it, buteach person is unique and it
needs to be tailored to eachperson.
I think that happens when wesee people as well, actually
people as 3D human beings,instead of just as a cog in the
machine of the business or theteam that fulfills a certain
function or does a certain thing.
When we see them as actualpeople, well then we begin to
(14:31):
listen, yeah, we begin to askquestions.
Speaker 2 (14:35):
There's a lot of turmoil in this world right now
and it doesn't matter whereeverybody is, but I think if
there's mutual respect andunderstanding where somebody is
at, you can do a lot more.
Sadly, everybody's got anopinion now and sometimes some
people shouldn't have an opinionLike I'm a husky dude.
I'm not going to have anopinion on the gym.
(14:57):
I do not deserve to have anopinion, right?
But there are some keyboardwarriors out there that they'll
have an opinion on everythinguntil they're in person and
that's when it changes.
Um, I've, I've, I'm veryopinionated on this, but I love
the idea of stepping back inthese things that allow us to
(15:17):
have access to anything andeverything in this world.
Just put it down, go outside,look at the, look at the clouds,
look at the sunset, look at thebugs on the flowers.
Life is a little bit easier,and then it it allows you to get
some perspective.
Speaker 1 (15:34):
Oh, that's so good.
I love that and I think that'svery needed, particularly in
this space.
Speaker 2 (15:38):
It is, it is.
Speaker 1 (15:40):
So if an agency owner is listening and they're like,
okay, I'm interested.
I've tried SEO white labelpartners before.
Of course, it wasn't a greatexperience.
What's going to makeboostability different Like?
What does it look like to workwith you and why should I
consider that?
Speaker 2 (15:56):
If you notice everything that I've stated so
far about Boostability, it comesdown to the experience that
you're going to have.
In today's world, everybodyknows what SEO is right.
Hopefully, hopefully, right,that is very true, hopefully.
That being said, there's a lotof companies out there that are
(16:18):
treated like vendors, not apartnership.
Doctor, if you were to partnerwith me, this is the first thing
that you're going to get.
I'm going to introduce you to apartner growth manager.
They're a representative ofyour company here at
Boostability.
They'll give you sales training, auditing tools, case studies.
They will also introduce you tomy sales staff, a team of nerds
who have been selling SEO onlyBoostability's SEO only for 40
(16:44):
hours a week for the last eightyears.
They've heard every objection,they've heard every concern.
They can combat it and they'vehad a 32% close rate over those
last eight years.
Then it just becomes a mathproblem.
One in three calls closes withus.
So if you want 10 accounts, 30calls, right, that's it.
We also give you auditing toolsso that you're not driving
(17:07):
blind.
We teach you how to utilizethose auditing tools.
That is all pre-sale.
Then you put an account insideof our system.
We're going to treat it likeokay, we see this website, how
do we organize it for Google toeasily navigate and understand
what they're looking at?
We're going to go off of thewebsite and create individual
links pointing back to it, allof which is customized according
(17:29):
to the customer's industry andlocation.
You'll have a reportingdashboard that's got your logo
in it Beautiful, sexy, simple.
We can have it to where it'slike SEO reporting at
doctorsmarketingagencycom right,and then we also can do the
account management for it.
So you don't have to ask thosehard questions that you might
(17:50):
not understand.
A lot of the SEO companies thatare out there are just saying
here's my product, sell it.
So we are also trying to giveyou that white glove service
saying we're going to help yousell it, we're going to help you
speak to it, we're going tohelp you show the work.
We're going to give you thereporting dashboard.
Speaker 1 (18:09):
It's a lot more than just sell it when you operate
and you create that kind of anenvironment and I do believe
that's what you're doing you'recreating an environment that is
very specific.
Of course.
What does retention look likein the environment that you're
creating?
Speaker 2 (18:23):
So retention is huge for us.
Right, hyper-specifically, Iwant you to use my sales team
more than anything else, becausewhen we're selling it, we're
utilizing specific terms.
We're saying you're going tosee the following.
Then in six, seven months, thecustomer is going to see the
following and they're going tosay, okay, I need to now move on
(18:46):
to the next set of keywords orfocus on the next area.
You know your customerretention goes from six, seven
months where somebody says, okay, I got on the first page, I'm
done into okay, not only shouldI be getting my website healthy
like a gym, I got to continuegoing to the gym to maintain the
health that I've got.
That customer goes from 12 to18 months easy, because we're
(19:09):
selling it.
We also have the fulfillmentand we're speaking the same
language on the accountmanagement side.
Speaker 1 (19:15):
I love that Again.
The environment that you createhas such an incredible impact
on the results that you get, ofcourse, particularly
relationally, of course.
Speaker 2 (19:25):
Of course I like to listen.
Relationship management is oneof the most important things, I
think.
In general Anybody who knows me, I'll try and learn about
somebody.
I want to know you know, whatdo they like to eat?
What's the music that they'vegot?
Where do they live?
What do they like to do?
Because the next time that Ispeak with them I'm going to ask
them, hey, how's your daughteror how's your dad Right?
(19:46):
Or tell me about you know thisspecific type of restaurant?
I will go back to a place if Ican.
Recently I was at a conferencein Searcy, arkansas.
I travel a lot.
I forgot toothpaste, toothpaste, and I'm like, oh no, I don't
(20:08):
want to travel around.
I go to this hotel and I askthe gentleman there, the
receptionist.
I'm like, hey, I need sometoothpaste.
He's like, hey, how are you?
Doing?
What are you doing?
here and I'm like, okay, cool,I'm going to go talk with him
and we'll do this.
And he hands me like six orseven tubes of these tiny little
toothp is for your pearlywhites.
(20:30):
And then he saw, while I waswaiting, I was looking at the
nba uh, playoffs and he's like,oh, what's your team?
And it turns out he's a lakersfan.
I'm a denver nuggets fan andthe nuggets have been owning the
lakers for a long time, which Ilove.
Um, and we just start sittingand chatting and the next four
days I ended up saying hi andstaying and hanging out and
(20:55):
talking with this gentlemanafter the conference and
watching the playoffs.
Now I know Jamal.
I know Jamal has two kids.
I know that if I ever go backto North Little Rock, I'm going
to go back to that courtyard andI'm going to say I had a great
experience with Jamal.
(21:15):
If we can create the sameexperience with our employees,
if we can say hey, how's yourday going so far?
What'd you do for Father's Day?
Happy Father's Day.
I sent you a text message.
Or if we could do the exactsame thing with our customers.
Hey, mrs and Mrs Customer, I'mnot going to reach out to you
just with bad news.
I'm going to reach out to youand say we got you on the
freaking first page.
(21:36):
We got you there.
What's the next step?
This is what we're going to do.
If we can create thatenvironment everywhere, people
will come back and we'll have abetter experience across the
board.
That's so good.
Speaker 1 (21:50):
That cost you nothing , nothing To do that.
It costs you nothing, just alittle bit of time, yeah, but
the investment that you made issignificant.
Speaker 2 (21:59):
Absolutely.
Speaker 1 (22:00):
And again you're seeing Jamal as an actual 3D
human being, not just assomebody who can get you the
toothpaste that you need.
Speaker 2 (22:07):
Exactly, and I mean I wasn't ready for it.
Usually I'm the one being, youknow, a little bit quirky and
nerdy and like pearly whites andI'm like I just got Jamal, like
I got nicked.
That's what I do.
I mean, I'm usually the guygetting people out of their
comfort zone so we can at leasthave a conversation, so I'm not
bored, right yeah?
Speaker 1 (22:36):
It was beautiful, it was so cool, so cool.
Speaker 2 (22:38):
You got nicked.
I'm going to be using thatgoing forward.
I'll let you know.
I love that I think that'sgreat.
The day I became a verb, right,but I mean my goal every day is
to walk in and make somebodysmile.
And if I can do that, you knowit is a better day for everybody
.
And the day that somebody ishaving a tough time, they know
that they can come and say hey,Nick, I need your help and I'll
be there.
And I think that if we canspread that through leadership
(22:59):
and proper guidance and helpingpeople, that's the catalyst that
will help people become better.
And it's only through example,A great mindset I love that and
it's only through example, Agreat mindset.
Speaker 1 (23:11):
I love that, nick, you have to lead at a higher
level today than you did three,five, ten years ago, and that
same thing is going to be truethree, five, ten years from now.
Your team, your clients,they're going to need you to
lead at a different level.
So let me ask you how do youstay on top of your game?
How do you level up with thenew leadership skills that your
(23:34):
team and your clients are goingto need you to have in the years
to come?
Speaker 2 (23:39):
Well, we spoke about revolution or evolution earlier.
Right, in the past it was alittle bit easier.
I used to run a team of 20 pluspeople here at Boost in around
like 2013 to 2015.
It was a little bit easier.
Everybody was in office.
It was easy for me to create aculture when it's like, all
(23:59):
right, daily, stand up guys.
And I got Nick there with hisfunny jokes let's do this.
Two hours pressure hour, let'sdo this.
Now it's.
You've got some people virtual.
You might have some va'ssomewhere else.
You might have somebody out oftexas, just as much you might
have somebody in you knowargentina.
Right, it's now.
(24:20):
It is relationship management,more so than anything else, and
then also making sure that youhave visibility to understand
what somebody's working on.
It is so easy today to come offas a micromanager because
you're not sitting next tosomebody.
So now the proof is in thepudding of a true leader than
(24:41):
anything else, because you haveto regularly check in and
understand what is going on withthis individual.
So for me, the basics are youhave to know and have the same
vision.
You're working on the exactsame projects, or each person
knows what they're working onand where that cog fits inside
of the machine.
And then relationshipmanagement.
(25:05):
Right, I travel a lot.
I've been to like 12conferences so far this year and
we're in June.
It's crazy.
But I'll have text messagethreads, I'll have Slack
messages, I'll have check-ins.
Hey, how are you doing here?
I'm usually connected to all ofmy employees through you know,
(25:26):
whether or not it's LinkedIn orInstagram, and I'll check in and
I'll say, oh, your family'sbeautiful, or that's cool that
your daughter played soccer here.
Um, or, you know, I'll careabout you.
Know, your wife just graduated.
Here's a gift.
But if you're not there, ifyou're not present, it is very
easy to understand how you canlose that morale.
Speaker 1 (25:50):
The power of present.
Yeah, that's good If you couldgo back and talk to yourself
earlier in your journey.
Nick say you know when you're20, 25 years old knowing what
you know now, if you could goback and give yourself one piece
of advice, what would you loveto go back and tell yourself?
Speaker 2 (26:11):
I think there's a time when I think everybody goes
through it where it's like Ideserve this right.
It would just be.
You know, be still, it's okay.
Things will come at theirappropriate time and you'll know
when things are supposed tohappen.
I think there are plenty oftimes when I had interviewed for
a position or some sort ofpromotion and it's like dang it,
(26:36):
I didn't get it.
And you know, boostability wasin this hyper stage of growth,
right.
We went from when I firststarted I think there was like
40 employees all the way up to500 employees within Wow, by
2014, 2015.
Crazy numbers, right.
No matter what, there has to begrowth.
And it's the idea of just goslow, make sure that you are
(27:01):
methodical with your work andwhen you do it correctly and you
have the correct attitude, youwill grow.
No matter what, whether or notit's here or anywhere else, you
will grow.
If you're a hard worker, if youhave the ability to not only
show what you're doing and do it, you will do well, I had this
(27:22):
manager when I first started atBoostability and he said about
like 90% of your job is justdoing your job.
The other 10% is, if peopledon't know you're doing your job
, you're failing.
Because, think of it like thisEverybody has had workers where
(27:42):
they might be the loudest in theroom, but they might not be the
best worker, but sometimes theloudest in the room will get
that promotion or get moved on.
I've seen it plenty of times.
My kids are asking me about itnow, like why that's true, why
she's not working?
I'm just putting my head downto work and it's like you have
to market yourself.
(28:03):
You have to create thatcognitive bias that somebody
will say oh, I heard about thiswin that Nick or Sophia or Juan
or whatever had because of youknow they were talking about it
the other day.
You have to market yourself, nomatter what.
It's well said.
Speaker 1 (28:23):
Nick, you're a continual learner.
You're always learning, alwaysgrowing.
I'm curious is there a bookthat has made a big difference
in your journey that you wouldrecommend to the leaders who are
listening?
If you haven't read this, thiswould be worth your time.
Speaker 2 (28:38):
Lately I've been on this Mel Robbins kick.
I've been going back and forthon these Mel Robbins books.
Right Right now it's kick-assit is literally the name of the
book, is that?
So don't judge me please, but Ithink for me it's the thought
process of finding differentways to go through life and
(29:02):
realizing that you're notperfect.
That she has that I reallyappreciate is she realizes she's
not perfect.
And if you look at the way thatshe stages questions or, you
know, has to put somebody intheir place, she'll say we have
problems with this and we needto make a change.
It is not a you have a problemwith this and this is how you
(29:23):
need to change.
You can go back and you can pickup things and you can
understand that I also likebooks like Outliers and you know
Effective, seven Habits ofEffective I don't remember the
full title, but I will go backand I do one fun book, whether
or not it's like Fable Haven orHarry Potter, and then one
(29:45):
business book and I'm goingabout, like every other week.
I'm going through them when I'mtraveling, like last week I
went through three Mel Robbinsbooks again just to try and
understand.
Okay, this five second rulewhat's the best way to teach my
children this?
What's the best way to teach myemployees this?
Or, you know, when somebody isunhappy a customer, let's take a
(30:06):
second, let's understand whatthey're saying, let's relay what
they're saying to confirm itand then let's talk about the
actual solution, whether or notit's us or anybody else, but
finding those different ways tothen get it to in your journey
and so many insights that you'veshared so generously today.
Speaker 1 (30:34):
I'm grateful for that .
I know people are going to wantto stay connected to you I love
it and continue to learn moreabout you and about Boostability
.
What is the best way for themto do that?
Speaker 2 (30:45):
Yeah, so I'm in charge of our business
development.
So if you go to our partnerpage on Boostability, you can
find me.
Also, you can find me onLinkedIn Nick Padilla N-I-C.
Padilla P-A-D-I-L-L-A.
Padilla like tortilla, Pleaseremember that.
But I'm always here to connect.
I'm always here to learn more.
I want to learn more aboutbusinesses.
(31:07):
I want to find different waysfor Boostability to sit along
other products, but I learn moreabout businesses.
I want to find different waysfor boostability to sit along
other products, but I'm alwayspresent.
So, whether or not I'm here orI'm traveling, I've got a
smartphone and I use it in asmart way.
Speaker 1 (31:17):
I appreciate it, Nick .
Thank you so much for your time.
Speaker 2 (31:19):
Thank you have a great day.
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