A.I. has created a massive shift in context, and with that comes massive opportunities for category designers, but it also means a flood of competitors into the same space.
Brian Schiff had capitalized on this shift, focusing on leveraging A.I. to take customer support from a cost center to a profit center, and is now using category design to avoid commoditization as the lookalikes show up in his space.
This conversation is moderated by the founders of Category Thinkers, John Rougeux and Mike "Damp" Damphousse.
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