In this podcast episode, Hywel Carver, CEO of Skiller Whale, shares his company's category design journey after attending a workshop by Category Design Advisors, sponsored by Concept Ventures. He discusses the challenges they faced in defining their offering and how the workshop, along with the book "Play Bigger," helped them create a new category called "Live Team Coaching." The process involved the entire senior leadership team and emphasized the importance of alignment and internal collaboration. Carver also touches on the significance of humor in their brand identity, the role of storytelling in building a category, and their long-term vision of reskilling knowledge workers. The episode highlights the iterative nature of category strategy development and the value of external feedback in refining a company's approach. Hosts Mike “Damp” Damphousse and Kevin Maney.
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