Crisis Management #39: Simple Times Mixers on e-commerce, to-go cocktails and what growth looks like now - Women Of Influence

Simple Times Mixers’ big problem prior to 2020 was space.

Its first two years of business were spent building its brand and then trying to keep up with demand as it used rental kitchen space.

Last year it finally moved into a home of its own, not just giving it a retail storefront and space for events, but also quadrupling its production size with plenty of space to grow.

Then the Covid-19 pandemic hit this spring and knocked out 75% of its sales.

A year that was intended for big growth — geographic expansion, adding jobs — became one about survival.

How did Tinus and his team get Simple Times to survive the past eight months? How have consumers changed? What does the growth opportunity look like now?

Tinus talked with Columbus Business First for this episode of Crisis Management where he shares those insights and experiences and touts a big reputation win in a national poll this fall.