There's a difference between simply offering a product/service and offering SOMETHING with your product or service to help boost sales! Think about the toy that comes with a McDonald's Happy Meal... THAT TOY is the #1 reason why kids want the meal. It's not because of the burger that comes with it! So think about what you can offer as a metaphorical Happy Meal toy with whatever you are selling! John Dwyer "JD" of The Institute of Wow joins us to discuss how direct marketing has helped boost sales for many of his clients, including actor and comedian Jerry Seinfeld! You won't want to miss this episode! CHECK OUT JD'S DIFFERENT BUSINESSES & LEARN MORE ABOUT HIM: THE INSTITUTE OF WOW (for those serious about making irresistible offers for their clients): https://www.theinstituteofwow.com FACEBOOK CONTENT IDEA: https://www.fbcontestformula.com VACATIONS INCENTIVE (mentioned at the end of the episode): https://www.vacationsincentive.com AI GENIE PHONE RECEPTIONIST: https://www.aigeniephone.com 20 MIN **FREE** ZOOM CALL WITH JD: https://getmorejd.com JD'S YOUTUBE CHANNEL: https://www.youtube.com/c/JDTV-IOW
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