Episode Overview
Your familiar with all the processes your marketing organization is utilizing for managing its data? Are you familiar with the marketing data lexicon, and can you define key terms like onboarding, activating, or harmonizing? Are you working closely with data scientists in your marketing organization?
If you answered no to any of these questions, then you should definitely check out the latest episode of the CDO Matters Podcast. In this episode Malcolm and his guest, Shubh Sinha, the CEO of Integral, go deep into the world of marketing data, and what data leaders should know about this rapidly evolving space.
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