Joe Fried

In this episode of "Celebrating Justice," Joe Fried of Fried Goldberg LLC brings decades of insight and unmatched dedication to transforming highway safety through truck wreck litigation. A former police officer and judge, Fried shares how his journey began with a desire to protect others — “I always had a heart for the underdog.” His life’s work has become a crusade against corporate facades that obscure responsibility, especially in cases involving Amazon’s sprawling delivery network.

A nationally recognized leader in truck wreck cases, Fried reflects on his commitment to understanding “the human animal” and the decision-making forces that shape both people and corporations. “I’m in awe of the human being,” he says, underscoring his belief that authenticity and empathy drive the most impactful advocacy.

The episode explores Fried’s influence in pioneering truck litigation, his push for industry-wide accountability, and his personal investment in becoming a “student of everything”— from truck driver training to logistics systems. His ongoing efforts to expose Amazon’s hidden control behind so-called independent delivery drivers exemplify his mission: ensuring safety becomes a business imperative, not a casualty of profit.

Key Takeaways

• A background in public service can deeply inform a human-centered trial strategy.
• Truck wreck litigation reveals how corporations obscure responsibility behind complex systems.
• Empathy, curiosity, and deep study elevate advocacy beyond legal tactics.
• Industry change begins when safety is valued over profit margins.
• The courtroom becomes most powerful when it's used to pursue truth, not just victory.

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