Building a Family Bakery Empire With Odette D’Aniello

Odette D’Aniello is the Founder and CEO of Celebrity Cake Studio, a family-owned and operated retail cake boutique. The company has received numerous awards, including winning Best of Western Washington several times. With experience in the food industry, business strategy sales, and marketing, Odette has obtained additional skills in product design and brand development, event management, and team building. 

She is also the Owner of Dragonfly Cakes, the wholesale sister company to Celebrity Cake Studio, designing, developing, and manufacturing delicious handmade and clean-label petit fours, tea cakes, and mini desserts. Beyond her entrepreneurial ventures, she hosts the Celebrity Gourmet Podcast, where she shares insights from successful individuals in the food and beverage sector.

In this episode…

Many entrepreneurs struggle to find their niche, especially after experiencing failure or burnout in their initial ventures. How can you pivot from an unsustainable business model to a more profitable and fulfilling path without losing the passion that drove you in the first place?

Baker and entrepreneur Odette D’Aniello’s first café business attracted customers but failed financially. After a chance encounter at a wedding expo, Odette recognized the value of focusing solely on custom cakes — a skill she had honed since childhood. By trusting her intuition, closing the café overnight, and boldly repositioning her business, Odette transformed her struggling venture into a thriving cake studio. Embracing risk, creativity, and a clear sense of purpose allowed her to transform a difficult situation into a long-term success.

In this episode of the Celebrity Gourmet Podcast, John Corcoran interviews Odette D’Aniello, Founder and CEO of Celebrity Cake Studio, about building a resilient baking business. Odette shares insights on family partnerships, intuition-driven decisions, and launching a Filipino high tea experience.