From Concept To Creation: A Guide To Building Your Food Brand With Bridget Greaney and Nancy Becker

Nancy Becker and Bridget Greaney are the Co-founders and CEOs of 2Betties, a wellness company dedicated to crafting delicious and nutritious snacks. Their journey began when Bridget, a college student, created the product during breaks between classes after noticing a lack of nutritious snack options. The positive peer responses inspired Bridget, and her mother, Nancy, encouraged her to explore the idea as a business venture. Embracing the opportunity, Nancy eagerly joined forces with her daughter. Together, they are dedicated to providing nutritious and delicious snacks to promote healthier lifestyles for all.

In this episode…

Embarking on the journey of creating a brand involves more than just having a great idea; it requires careful planning, strategic execution, and a deep understanding of your target audience. How can founders navigate the process from ideation to execution?

In their voyage to bring their product to market, brand owners Bridget Greaney and Nancy Becker gained an understanding of product development, leveraged co-packers, and specified their target customers. When developing your product, packaging and messaging are crucial in bringing your brand to life. Focus on creating products that address a specific need or solve a problem for your target market. As a small business, partnering with a co-packer can streamline production, giving you specialized manufacturing capabilities. It’s also essential to connect with your target audience. Bridget and Nancy recommend conducting market research by visiting various venues and offering products to pinpoint your ideal customer. By following these steps and staying true to your brand's vision and values, you can create a brand that resonates with your target audience and stands the test of time.

In the most recent episode of the Celebrity Gourmet Podcast, Odette D’Aniello welcomes mother-daughter duo Nancy Becker and Bridget Greaney, the Co-founders and CEOs of 2Betties, to discuss their journey of turning an idea into a thriving brand. They share the origins of 2Betties, elaborate on their strategies for identifying their brand’s target customers, and discuss their unique experiences as business partners.