From Home Baker to a Luxury Cake Brand With May Ee Fong

May Ee Fong is the Founder and CEO of Bob the Baker Boy, a Singapore luxury cake brand creating custom cakes for special occasions. Although May Ee Fong isn’t a classically trained pastry chef, she leveraged YouTube to master the art of cake baking. Her humble beginnings as a one-person home baker evolved into one of the most revered bakeries in Singapore. Today, Bob the Baker Boy is a multimillion-dollar company that produces cakes for major global brands. Beyond managing her cake shop, May Ee Fong is an active member of the Entrepreneurs’ Organization Singapore.

In this episode…

Turning a passion into a business and working from home saves on overhead. But what happens when your business grows, and you need to expand?

Baker and entrepreneur May Ee Fong advises reinvesting earnings into renting a commercial space but suggests starting small and practical to ensure affordable costs. She also recommends hiring additional help so the business owner can focus on business growth. Part of scaling a business includes working on brand strategy. Leveraging social media by creating engaging educational content such as cake design, batter color mixing, and following the latest trends is a strategic business marketing approach. A support system also alleviates the stressors that accompany being a business owner. Enlist the aid of family members, as they are trustworthy, invested in the business, and loyal workers. 

In this episode of the Celebrity Gourmet Podcast with Odette D’Aniello, May Ee Fong, CEO at Bob the Baker Boy, shares her journey into entrepreneurship as a bakery owner. May Ee reflects on Bob the Baker Boy’s origin and the inspiration behind the name. She also discusses transitioning from a home baker to a commercial bakery, balancing work and family, and the future of her bake shop.