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February 27, 2025 21 mins

The Twin Cities is an EOS hotbed with many companies using or considering the Entrepreneurial Operating System, aka Traction, to help accelerate growth.  In this episode of CEO 2 CEO, host Scott Sustacek sits down with Brent Lau, Partner, COO, and CFO at Medina Electric to dive into the transformative power of EOS and its impact on Medina Electric’s business growth, leadership alignment, and customer strategy.  Brent explains how Medina actively uses the Vision/Traction Organizer (VTO) as a roadmap, ensuring that every team member—from leadership to new hires—understands the company’s vision, values, and goals. They also dig into how EOS not only helped get the right people in the right seats but also to attract talent; how it instilled accountability throughout the company; guided decisions about their customer portfolio; and why hiring an EOS implementer was a game-changer.
If you want insights on scaling with structure, wondering whether there is a “right size” for a company to utilize EOS; or debating self-implementation vs. hiring an expert —this episode is for you!

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