Thought leadership isn’t just for Fortune 500 executives. It’s for any CEO with expertise, passion, and a story to tell.
In this episode of CEO 2 CEO, host Scott Sustacek talks with Alexis Walsko—founder and CEO of Lola Red, a Minneapolis-based PR firm—about how thought leadership can amplify your brand and elevate middle-market companies in surprising ways.
From launching a PR agency at 22 to shaping messaging strategies for B2C and B2B brands alike, Alexis brings real stories and sharp insight on leading with visibility, voice, and values. You’ll also learn where to start (hint: LinkedIn), why your influence matters more than you think, and what kombucha, Kyle Rudolph, and Parts Town have in common.
Whether you're trying to grow credibility, attract the right audience, or build customer trust, this conversation reveals how CEOs who are an authentic voice of their brand win.
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