En este episodio hablamos sobre una forma de mercadotecnia que ha cobrado mayor popularidad en los últimos años: el influencer marketing. Explicamos qué es un influencer y cuáles son los tipos que existen, así como las características que hay que considerar para identificar y seleccionar al ideal para tu estrategia y tu marca. Compartimos el paso a paso para llevarlo a cabo, casos de referencia para analizar y recomendaciones que te ayudarán a integrar el influencer marketing en tu estrategia de manera exitosa.
Si tienes alguna duda o comentario, escríbenos a ceodigital@mck.agency
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