En el marco de IAB Conecta 2024, compartimos esta entrega especial en la que hablamos con tres líderes de la industria del marketing sobre la transformación digital y la automatización en sus empresas:
- Daniel Bengio - Marketing, Product and PR Director, KIA México
- Santiago Cortés - Head of Sales, Samsung Ads
- Úrsula Calderón - Head of Mexico & Americas CoE, Heineken México
Nuestros invitados nos comparten cómo están adoptando nuevas tecnologías, incluyendo la inteligencia artificial (IA), para automatizar procesos y mejorar la eficiencia en sus operaciones de marketing. Desde la implementación de estrategias automatizadas hasta el uso de IA como aliado en la toma de decisiones, cada líder ofrece una perspectiva única y valiosa sobre el futuro del marketing digital.
Si tienes alguna duda o comentario, recuerda que puedes escribirnos a ceodigital@mck.agency
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