¿Sabías que el 50% de tus impresiones publicitarias se están desperdiciando? En esta segunda parte de nuestro especial desde Programmatic México, tres expertos comparten cómo la IA está transformando el Retail Media y la optimización de campañas.
En este episodio descubrirás:
- Cómo el targeting emocional reduce hasta 50% las impresiones desperdiciadas
- Por qué Retail Media es la nueva frontera del marketing digital
- Estrategias con first-party data que revolucionan la segmentación
- Por qué el consumidor ya no consume el mismo contenido de hace 5 años
- La evolución de DSP hacia ecosistemas integrados con IA
- Creatividad + IA: la fórmula para impactar en el momento preciso
Nuestros invitados expertos:
Alin Zucker - Cofounder & Managing Director de Smooth México-Centroamérica
Sergio Romaina - Director de Far in (Retail Media + DSP)
Mariela Pons - CEO y Fundadora de Branta
Si tienes alguna duda o comentario, recuerda que puedes escribirnos a ceodigital@mck.agency
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