Most outbound prospecting fails because it treats people like numbers. Learn how to build trust-first conversations that actually convert into sales.
In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with outbound sales expert AJ Cassata to uncover why most cold outreach fails—and what high-performing sales leaders are doing differently. You'll learn how to structure your outbound systems for real engagement, how to build high-quality prospect lists, and why consistent follow-up wins more deals than first contact messages.
In this episode, you’ll learn:
✅ Why mass cold outreach damages trust before conversations begin
✅ How to build a high-conversion prospect list
✅ The conversation-first strategy for cold email and LinkedIn outreach
✅ How strategic, respectful follow-up drives real sales growth
✅ Common outbound mistakes and how to avoid them
🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/mastering-sales-outreach-best-practices
🚀 Learn more about optimizing your sales strategy at https://ceosalesstrategies.com
💌 Have questions? Contact us at youmatter@ceosalesstrategies.com
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