How do you lead sales when belief is shaken?
Most founders focus on tactics when sales conversations fall flat.
But this week’s guest, executive coach and “She Thinks Big” author Andrea Liebross, says the real sales advantage starts before you speak—at the level of belief.
In this episode of the CEO Sales Strategies Podcast, Andrea and Doug unpack what it takes to move from overcommitted operator to strategic CEO—and why that shift is essential for scaling high-ticket, high-margin offers.
You’ll learn:
✅ Why mindset—not mechanics—drives sales performance
✅ What causes leaders to shrink in critical conversations
✅ How to use a “To-Believe List” to lead with clarity and conviction
✅ How to build emotional resilience in outbound sales
Whether you're a solo founder or leading a team, this conversation will change the way you sell.
🎧 Full show notes and transcript:
https://ceosalesstrategies.com/from-operator-to-ceo-mindset-shift-business-growth
🧠 Connect with Andrea Liebross:
https://www.andrealiebross.com/
#SalesLeadership #ExecutiveMindset #ScalingBusiness #CEOThinking #BeliefDrivenSales #EmotionalIntelligence #HighPerformanceTeams #B2BSales #AndreaLiebross
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