How Score-Based Diagnostics Transform Enterprise Sales Prospecting [Episode 219]

Most sales teams don’t struggle from lack of leads. They struggle from a lack of qualified leads. In this episode of the CEO Sales Strategies Podcast, Doug C. Brown speaks with Maeve Ferguson—founder of The Client Engine™—about how score-based diagnostics and AI segmentation are revolutionizing the way we qualify B2B buyers. Whether you're leading an enterprise sales team or scaling a high-ticket consulting offer, this episode will help you: ✅ Understand why forms and funnels fail to qualify ✅ Use diagnostics to separate low vs. high-intent buyers ✅ Align sales and marketing on what a real lead looks like ✅ Increase revenue per rep by improving qualification 🔗 Listen to the full episode + show notes: https://ceosalesstrategies.com/score-based-enterprise-sales-prospecting About Our Guest: Maeve Ferguson helps 7- and 8-figure entrepreneurs eliminate wasted time and scale their revenue by building personalized, score-based buyer systems that convert. 🔔 Subscribe for more B2B sales strategies every week: https://www.youtube.com/@ceosalesstrategies #b2bsales #EnterpriseSales #SalesLeadership #LeadQualification #MaeveFerguson #CEO #HighIntentLeads #ScoreBasedSelling #DougCBrown Learn more about your ad choices. Visit megaphone.fm/adchoices