How to Align Company Culture with Employee Engagement for Lasting
In this episode of the CEO Sales Strategies Podcast, host Doug C. Brown sits down with blue-collar entrepreneur and bestselling author Ken Rusk to explore a surprising retention strategy:
🔹 What if your company helped employees reach their personal goals?
Ken built a $500M construction business by doing just that—through “timed pathways” and vision boards that turned company roles into life-building platforms.
You’ll learn:
✅ What “timed pathways” are and why they work
âś… How personal goal alignment drives motivation and retention
✅ Why culture-building isn’t about perks—but purpose
✅ How to help your team feel like they’re building something that matters
Whether you lead a team of 5 or 500, this conversation will change the way you think about loyalty, growth, and what it takes to build a culture people want to stay in.
🎧 Full show notes + resources:
https://ceosalesstrategies.com/company-culture-employee-engagement-retention
#CompanyCulture #EmployeeEngagement #LeadershipDevelopment #RetentionStrategy #SalesLeadership #HighPerformanceTeams #B2BSales
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