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April 1, 2025 50 mins

Hosting a podcast might be costing you visibility, leads, and growth. Learn why guesting is often the smarter strategy for CEOs and high-level professionals.


If your podcast isn’t generating visibility or business opportunities, it might be time to rethink the strategy. This episode will show you a smarter path to authority and trust.


In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with visibility strategist Jim James to uncover why hosting a podcast may be the wrong move for most CEOs-and what to do instead. They explore how podcast guesting builds trust faster, generates long-term visibility, and turns interviews into real business growth.


In this episode, you’ll learn:

✅ Why most CEOs should not host their own podcast

✅ How to build credibility by guesting on trusted platforms

✅ The 3-part framework for turning interviews into long-term assets

✅ Why visibility is built through performance, not production


🎧 Prefer audio? Listen to the full podcast here: https://ceosalesstrategies.com/get-noticed-without-podcasting

🚀 Learn more about optimizing your sales strategy at https://ceosalesstrategies.com

💌 Have questions? Contact us at youmatter@ceosalesstrategies.com.

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