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July 10, 2025 27 mins
In this episode, we sit down with Hamza Alsmaraee, an extraordinary young entrepreneur who has already achieved more than most do in a lifetime. At just 22, he's a published author, a Stanford undergrad, and the Co-founder and CEO of NewForm. Join us as we dive deep into his journey from writing a calculus book at 16 to building a multimillion-dollar business while still in college.

Timestamps:
00:00 - Introduction and Hamza's Background  
00:17 - Publishing a Calculus Book at 16  
01:04 - Marketing the Calculus Book  
01:25 - Starting a Math Page on Instagram  
01:46 - Growing the Instagram Page  
02:07 - Book Sales and Revenue  
02:36 - Documentary and Stanford  
03:02 - Founding NewForm  
03:12 - Shift from Social Media to Interest Media  
03:44 - New Form of Marketing  
04:15 - Content-First Marketing Strategy  
05:08 - Scaling a Consumer App with TikTok Ads  
06:01 - NewForm's Role in Growth Marketing  
07:03 - Simplifying Complex Software Marketing  
07:27 - Effective Short-Form Content  
08:09 - Visual Appeal in Ads  
09:08 - Misconceptions About Marketing in Tech  
10:00 - The Importance of Marketing in Tech  
11:06 - Evolution of Marketing in Tech  
12:20 - Elon Musk and Marketing  
12:52 - Typical Day of a 22-Year-Old Entrepreneur  
14:19 - Implementing AI in Marketing  
15:02 - AI in Marketing Workflows  
16:05 - Woolbot: AI Performance Marketer  
17:08 - AI-Assisted Workflows vs. AI-Generated Content  
18:24 - Future Vision for Nuform  
19:08 - Woolbot's Role in Marketing  
21:01 - Connecting Media and Creative Teams  
21:58 - Great vs. Good Short-Form Ads  
23:30 - Social Media Celebrities vs. Traditional Media  
24:47 - The Importance of IRL Experiences  
25:03 - The Chance That Made a Difference  
26:19 - Majoring in Math at Stanford  
26:57 - Conclusion and Farewell
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