August 8, 2025 • 28 mins
This episode of CEOs You Should Know features Dr. Solomon Cogan, Owner of Nerve and Disc Institute
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Let's meet doctor Solomon Cogan, owner and clinic director at
the Nerve and Disk Institute, a spine and Disc center
with a natural healing breakthrough for sciatica, spinal stenosis, bulging discs,
herniated disks, degenerative disc disease, and peripheral neuropathy. Doctor Cogan,
you have a story from your youth which really tells
(00:21):
of how you came to be in this field. Share
it with us.
Speaker 2 (00:24):
Oh God, we've got to go back over forty years.
Speaker 1 (00:27):
Yeah, like that's really like special because look at what
you're doing today to help people because of that story.
That's really magnanimous. So let's hear it. It really is true.
I mean, you know, everything happens for a reason. I
really really really believe that, and people get passionate about
things that happened to them. So you know, I got
(00:47):
over forty years ago. I was a high school wrestler.
Speaker 3 (00:51):
I was thrown to my back and I felt lightning
bolts out both the legs. I was literally paralyzed for
about two minutes. It was extremely scary. When I was
able to move, I fell back down. I literally couldn't continue.
After that, I went to eleven of the area's best doctors.
I went to the best worthspeak surgeon, went the best neurosurgeon,
(01:12):
pain doctors. I went to everyone, and they all agreed
on one thing. They all agreed that I would not
be able to wrestle in the FREESTYLEE state championships that
was coming up in a couple of weeks. So I
bet you can guess why I went to eleven different doctors.
Speaker 2 (01:25):
Yeah, that would be devastating.
Speaker 3 (01:27):
I wanted someone to tell me what I wanted to hear,
and that's what I was going to be. Okay, So
I went to a twelfth guy, and the twelfth guy
looked at me and looked at the scans and examined,
and he sat me down and kind of kneed a knee,
and he looked me straight in the eyes and said,
I'll have you ready in two weeks. Two weeks later,
I was one hundred and twelve pound free style state champion.
Speaker 1 (01:46):
Hey, hey, so, first of all, congratulations, because that's one
of those memories you have of your youth that is
really special. Oh, there's no question, especially the story that
you had to go through all of that and you
found that, Thank goodness, you found that twelve doctor.
Speaker 3 (02:00):
Oh, my God. And you know, there's no question. I mean,
it's in this guy. You know, I decided that day,
as a matter of fact, I gave him my medal.
I gave the guy my medal. I wish I could
get it back, but I gave the metal. And and
you know, I decided that day that I wanted to
be like him and not necessarily have the type of practice,
but think outside of the box. Think differently than everyone else,
(02:23):
not automatically go with the flow, saying okay, abe will see,
but look for things that are new and different, using
technology in a different way to help people. When everything
when everyone you know, when everyone agreed that you couldn't
you know. And as a result of that, when I
graduated many many years later, I mean this is a
(02:44):
long time later, I was more than motivated.
Speaker 2 (02:47):
I was inspired.
Speaker 3 (02:48):
And as a result of that inspiration, I built one
of the largest non surgical single doctor practices in the
country of seeing over six hundred people a week.
Speaker 2 (02:56):
Wow, that's insane.
Speaker 3 (02:58):
I mean it was in an out it was crazy.
I was working seven days a week, and to be
perfectly honest, I loved every second of it. And you know,
after I opened multiple clinics and as a result of
seeing so many people, I happened to see a professional
athlete as a patient. I happen to see an Olympic
athlete as a patient, and what I learned an Olympic
gold medalist. As a matter of fact, what I learned
(03:20):
was that athletes are friends with other athletes. And within
about a six month period of time, I was seeing
some of the players on all the Detroit teams. And
as a result of that, back in two thousand, the
Detroit Lions asked me to be one of their team doctors,
where I took care of them, I traveled with them.
Speaker 2 (03:39):
I mean, it was a big deal. It was a
lot of.
Speaker 3 (03:41):
Work for fourteen years, and then I became the team
doctor of the Tigers and still am. What I learned
was professional athletes get better healthcare than regular people. You know,
and there's really two parts to it. One is they
have a mo ti disciplinary approach. In other words, if
(04:02):
you have a problem, you're probably going to go to
one doctor and that doctor's going to evaluate you. If
a professional athlete has the same problem you have, let's
say was a physical injury, They're not going to see
one doctor. They're going to see an internal medicine doctor,
a sports doctor, an orthopedic surgeon, a chiropractor, a physical therapist,
a trainer, and all these people work together, not against
(04:23):
each other, not in competition, but work together to come
up with a solution to fix the problem. And that's
I guess there's three parts to it. Because in healthcare,
our doctors want us to feel better. We demand that
they make us feel better, often at the expense of
getting to the cause and fixing a problem. And professional athletes,
(04:43):
they're always looking to fix the problem, not cover up
the symptoms. The other part of it is that they
use the newest and the highest tech there is around.
They use the newest things, the highest technology, and they
use it in a way to people.
Speaker 2 (05:01):
And I decided, as I.
Speaker 3 (05:04):
Learned and I had my own experiences, that I wanted
to employ that type of philosophy in my practice with
regular patients because it's just the right thing to do.
And as a result of that, I started working with
more and more patients that had disc issues, and we
(05:25):
started with the Disk Institute and then that developed into
the Nerve and Disc Insuit, where we have offices in
Clinton Township, Farmington, and Grand blanc where we see thousands
of people that were told that they need surgery or
have to live with the pain. And that's my average
patient has terrible, terrible back or neck problem, her needed bulging,
(05:49):
degenerative discs or now we've evolved into taking care of
people with neuropathy and told they need knee replacement, and
our goal is always not to make them feel better
the fastness, but to fix their problem for a lifetime.
And that's what our whole ethos is about, fixing problems
instead of managing symptoms. You see, traditionally, if you have
(06:12):
a condition, a chronic condition like a disccondition.
Speaker 2 (06:15):
Or even even a problem with your knee.
Speaker 3 (06:17):
If you have a problem with your back or neck,
if you have a hernated, bulging or degenerative disk, you
really have three options. One is to live with it.
Here's the problem with living with it. They're degenerative conditions.
In other words, they get worse with time. You can
have good days, weeks, months, but over the years they
continue to degenerate.
Speaker 1 (06:33):
Before you get to two and three, is it always degenerative?
Speaker 3 (06:37):
A discondition is almost always degenerative, unless there was every
once in a while, you'll see someone that had an
acute injury right now, like an athlete, like they were
hit a certain way and there was a torsion force
and it caused it to bulge.
Speaker 2 (06:51):
But I would say that's maybe three or four percent. Wow.
So most people are people like.
Speaker 3 (06:56):
Us that are a little bit older, aged and they
had little traumas over the years and their degenerative conditions
that happened over time.
Speaker 2 (07:05):
The second option is to manage it.
Speaker 3 (07:07):
And there's a lot of ways to manage it, and
that's what I'd say ninety five.
Speaker 2 (07:11):
Percent of healthcare does.
Speaker 3 (07:13):
You can take anti inflammatories, painkillers, physical therapy, chiropractic acupuncture, massage, upendurals,
high dose lasers, any and all these things can help
you feel better. None of them are going to repair
a degenerative and bulging disc. So if we did an
MRI before or after any of these treatments, even if
you felt completely better, they're going to look the same.
(07:36):
So eventually, if you had an epidural, when the medicine
wears offa comes back.
Speaker 2 (07:39):
If you had therapy and it.
Speaker 1 (07:41):
Comes back and it's degenerative, then it ends up getting
worse again.
Speaker 3 (07:46):
And that's why, if you think about it, If you
know anyone that's got a knee problem, they've all gone
through the same treatment in the same way. So I'm
going to give you an example. First thing, your knee hurts,
you take a tile and all. If that doesn't work,
you take an ibuprofit. If that doesn't take work, you
go to the doctor. Get a nonsteroial anti inflammatory. Then
you take then you take pread in the zone. Then
you get injections, a cortizone, and then you got to
(08:07):
hyuronic acid.
Speaker 2 (08:08):
I just described in any of.
Speaker 4 (08:10):
Your press you have literally and so any and all
these things can help you feel better, but it takes
you down that slippery slope leading to what surgery you replaced,
which I really don't want right which you don't want.
Speaker 2 (08:23):
And the same thing is with the spine.
Speaker 3 (08:25):
People may start with ice or heat or medicine, then
physical therapy, car practic then going into these epidurals.
Speaker 2 (08:32):
It's all the slippery slope.
Speaker 3 (08:34):
So the only corrective option that was widely used up
until I don't know, maybe a couple of decades ago
with surgery. In the most common surgeries, you would go
in and doo a dissectomy where where they cut you
open and remove part of the disc, or a laminactomy
where they remove part of the bone.
Speaker 2 (08:51):
Or both, or fuse it.
Speaker 3 (08:53):
Here's the problem with spine surgery is it doesn't have
a great success rate. So all the good surg gens
I know will tell their patients do anything you can
before we operate on you anything, because it doesn't have
a great success rate. And it typically leaves the spineless
stable than it was, even if you fuse it a
(09:14):
buffer below the fusion get weaker with time, which ultimately
leads to another surgery. So you know, I kind of
looked at this whole thing and said, there's got to
be a better answer. So we decided looking at the
anatomy and the physiology of the disk, and we we
developed a treatment called intra disc neutrosis to actually look
(09:35):
at repairing the function of the disc. And by repairing
the function of the disc, we get the disc to
start working. We can we can have it heal over time,
so it's a non surgical way to repair it as
much as it can be repaired without any of the
risks of surgery. And you developed this, so I so
here's here's what's interesting. So I developed this and my
(09:58):
friend Joe Manella, who was guy on the east Side.
We'd been working. We've been friends for god forty years
as long as not forty thirty years, as long as
we'd been practicing.
Speaker 2 (10:10):
We had been friends.
Speaker 3 (10:11):
And he was doing this on the east Side and
one clinic I was doing it multiple clinics on the
West side. Like we were talking about where we live,
and we decided to join forces. I ended up taking
over the Disk Institute in twenty eighteen, where it became
the Nerve and Disk Institute, and we took that technology
that we were using together and combined and created a new,
(10:35):
better one that focuses not only on function.
Speaker 1 (10:39):
But.
Speaker 2 (10:40):
Strength and cellular regeneration.
Speaker 3 (10:43):
So we employ multiple therapies to not only get someone
to feel better, but to repair the disk and now
in the spine and now knees and neuropathy. But our
philosophy has always fixed the problem. Don't band aid the symptoms?
Speaker 1 (11:00):
Why doesn't everybody know about this? Like because everybody would
rather do this than surgery.
Speaker 3 (11:04):
You know, it's it's a great question, right. I only
have so many hours in a day, and I dedicate
my hours relate to two things. My patients and my kids.
That's what's important to me, and I am so.
Speaker 2 (11:19):
Busy with both of those things. You know.
Speaker 3 (11:22):
I've got a daughter in New York that's going to
PA school next year. I've got a son that is
eleven years old that's a world class skier. And we
spend a ton of time skiing, probably you know, one
hundred and fifty days over the past two years out west.
As much as I talk about it everywhere I can,
we can only do what we can do, and I
(11:45):
can only do so much. But people should know about it,
and I'm happy to expand. We went from one clinic
to three and have a licensee in Pittsburgh. We've got
patients that come from all over the country and all
over the world.
Speaker 2 (11:59):
I had a I come from Dubai.
Speaker 3 (12:02):
He was related to somebody here in Farmington Hills, a dentist,
and he said, can you help my cousin And I said,
I don't know.
Speaker 2 (12:13):
Send me his MRI. He's like, well, he's in Dubai.
I was like, I'm not going to Dubai.
Speaker 3 (12:18):
So he sent me his MRI. Looked at it and
then I said, well, I want to talk to him.
And I think at the time we used Skype. I
mean we didn't. This was before COVID, so we skyped
together and talked and he was told that he needed
spine surgery. Was told that he was needed a fusion
by four doctors in three countries. Wow, in three countries.
(12:40):
He decided to come in. So he flew in and
we treated him twice a day. Within two weeks he
was about fifty percent better. He had a meeting, he
had to fly to Chicago and then came back. We
concluded the treatment and I think five or six weeks
and he was pain free when he was done. What
I didn't know is that time he was part of
(13:00):
the royal family and he wanted me to go to
Dubai and open up clinics and Dubai and my wife
said I wasn't allowed to.
Speaker 1 (13:09):
So so now you're the doctor of the Detroit Lions,
the Detroit Tigers, Olympic athletes, and the Crown family.
Speaker 2 (13:16):
And to buy I yes, I mean I took care
of the Tigers.
Speaker 3 (13:21):
I took care of a member of the family and
I still take care of the Tigers.
Speaker 2 (13:26):
Yeah. Wow.
Speaker 1 (13:29):
People suffer through pain for a long time trying to
find solutions, and when you see them what is the
process like what happens with a typical client.
Speaker 3 (13:37):
I want to treat every patient the way I wanted
to be treated right and traditionally I don't really want
to say this, but doctor's offices suck. You know, you
go there, the person's not friendly, you wait, they're behind
a thing. Then you go in the room and you wait,
and it's just it's just kind of and it's not
(13:59):
anybody fault. It's just kind of the way it happened.
This is, you know, the way it's always been done.
And one of the things that we did was we
decided to want to make our patient. We wanted to
make our patients like family, so we treat them the
way I want to be treated. So instead of wasting time,
because I don't want someone to come in if we
don't think we can help them. So the first step
(14:21):
is someone will call us and they will do a
teleconsultation over the telephone with that person at that time,
and sometimes if they go on our website, they're scheduled.
If not, someone just calls, but my staff will go
ahead and they will ask them specific questions to see
if they have a contraindication to our treatment or can't
do our treatment, then we don't even want to waste
(14:42):
their time with them coming in. So if it seems
like they could possibly be for be a patient. It's
a two day process. So day one they meet with
my assistant, they come in, they have a complete consultation,
will gather any diagnostic testing they have, We'll order anything
they need. And then day two they will come back
and see me and I will do an examination and
(15:06):
sit down and I will go over what their problem is,
any diagnostic testing, including MRIs, and I'll answer all their questions.
And really, what I've learned in thirty three years of
practice is every single patient has the same questions. What's wrong?
Can we help you? How long is it going to take?
And how much it's going to cost?
Speaker 1 (15:25):
Are the problems usually something that are similar across patients.
Speaker 3 (15:30):
So if we're talking about spine, yeah, everyone has any
For everyone I.
Speaker 2 (15:36):
See has some similarities.
Speaker 3 (15:37):
They all have vast majority have degenerative discs, they have
bulging discs, they may or may not have stenosis, and
they have severe pain or chronic radiating pain.
Speaker 2 (15:49):
But I will tell you.
Speaker 3 (15:51):
Out of every ten people that contact us, I may
accept three or four. Oh wow, okay, Yeah, So one
or two out of ten people that I see just
aren't cannon.
Speaker 2 (16:00):
Okay, I've got a contraindication of the treatment.
Speaker 3 (16:02):
So if someone had cancer or the spin or pelvis,
we couldn't treat them if they had an infection of
the spin or pelvis, if they're fused in the area
where there's a problem. I can treat patients that have
a fusion, but only if it's not in the fusion area.
So that's one or two out of ten, Three or
four out of ten people that we see I don't
find to be good enough candidates to get the results
(16:24):
that I would want to get or that they might
want to get based on my experience with people like
them in a condition like theirs, and what their scan
looks like, and so I have based on my experience,
I won't take three or four out of ten people
because I don't think I can get them the results
that I want or that they want, so we don't
take them. So I really stack the deck only taking
(16:45):
people that I really believe we.
Speaker 2 (16:46):
Can get significant improvement with.
Speaker 3 (16:48):
And we went so far as to and we're the
only practice that I know of that went so far
as to have a clinical study done back in twenty fifteen,
independent third party research or PhD coming and do a
study on our patients that was published in a peer
reviewed medical journal that showed better than a ninety percent success. Right,
(17:10):
And it's because we're selective in taking the right people
and have a treatment that's focused on fixing the problem
rather than managing the symptoms.
Speaker 1 (17:19):
Well, that must be such a relief for people who
come to see you, because if they actually are accepted
by you as you know, a candidate that you can
really help, they know that their chances are very very
good of.
Speaker 3 (17:30):
Recovery, absolutely, and that you know it's the right thing
to do. At the end of the day, you know
there's nothing worse than investing time and energy and money
or whatever and something.
Speaker 2 (17:42):
That doesn't work.
Speaker 3 (17:43):
So I really put myself in their shoes, and I
would rather not have someone as a patient than fail
to get results.
Speaker 1 (17:51):
Tell us more about introduced neutrosis. So it's a process.
Speaker 3 (17:58):
At the DISK Institute, we have three registrations with the
US Patent Office and one of them is on introduced neutrosis.
So it's a process to repair the disc. So it
uses multiple modalities. So a typical pation. As long as
they don't have contraindications to any of these would come in.
They would go into our rehab area. They may do
(18:18):
some core stabilization or vibration therapy. Then they go on
to the disc logic machine. So to try and describe
it to your listeners, it is like a super specific
traction or decompression machine on steroids. So like while attraction
machine might cost twenty grand, these are one hundred and eighty.
(18:40):
And it's because the technology the computer to isolate one disc.
So with traction, someone's harnessed up high and harnessed up low,
and it's like you know or you know, up high
and low, and they stretch everything in between. And some
people get some relief, but it doesn't cause a vacuum
in the disc, it doesn't cause a physiological response. Gives
them a nice stretch. People feel better, some people feel worse.
(19:02):
With our equipment, they're harnessed in a very specific fashion.
We put the disc level into the computer and that's
why this equipment is so expensive. The computer will then
change the angle and isolate one spinal disk at a time,
which allows us to vary gently and painlessly, repetitively separate
it enough to create a vacuum inside the disk and
(19:24):
bring back in disc material, water, oxygen, and nutrients and
repair the disc as much as it can be repaired
when we combine it with these other therapies. So we've
literally seen hundreds of pre and post MRI changes where
we've got patients with large eyed One patient mriser and
typically measured in millimeters. I had a patient that had
(19:47):
a one point two centimeter. It's absolutely enormous, biggest thing
I've seen in thirty three years of practice in or
outside of my office, never seen a bigger disk. And
she came in she was had ten out of ten
pain down, the leg, couldn't walk without a walker, was
scheduled for back surgery. Someone told her a nightmare story
(20:09):
about their surgery. She canceled. It came to us twelve
weeks later, she was pain free, and when we did
the follow up MRI, it was significantly better. It was
a little teeny bulge. It was literally incredible. And what's
funny when I saw that, and I've lectured for years
that I've lectured in healthcare to rooms that had spine surgeons,
(20:30):
and if I was to show a spine surgeon that picture.
Twenty years ago, they would have had security escort me
out of the facility because it was impossible.
Speaker 2 (20:41):
Now we see things like that every day.
Speaker 1 (20:43):
Are the issues that you treat usually across multiple discs.
Speaker 2 (20:48):
So yes and no. So most it's very interesting.
Speaker 3 (20:52):
So some people will see and their spine looks perfect
except for one disk. Other people more people have usually
a couple discs that are involved. What's really interesting, though,
is when I sit with a patient and they may
be a little heavy, or they may be a little older,
and they will say, my doctor said it's my age
(21:13):
or my doctor said it's my weight, and I just
kind I kind of grin whenever they say that, and
they're like always, this is the same conversation every time.
Speaker 2 (21:22):
What are you smiling about? Doc?
Speaker 3 (21:24):
And I go, well, the three above it look perfect.
Aren't they the same age? Aren't they carrying the same weight.
So typically there's some type of trauma that initiates something,
and only nine percent of the nervous system is responsible
for pain, So you can have a trauma not feel anything.
You can have a problem and not feel anything. And
that's what's scary, because if you have a little bit
(21:45):
of trauma that damages the disk. The disc tries to
protect itself, and any joint, the knee would do the
same thing. So any joint is going to try and
pect it protect itself so it doesn't get more injured.
And it does that by keeping itself from moving. But
that slows down the circulation in the disc, and the
disc dry out. They get darker and thinner on an MRI,
(22:07):
and that's called degenerative disc disease.
Speaker 1 (22:10):
Because intrads neutrosis. Is that what use for knees too, then?
Speaker 2 (22:14):
Or is that different?
Speaker 1 (22:16):
That's a sorry, I'm a lay person, forgive me finishing.
Speaker 2 (22:20):
No, not angerant's at all. I mean, you know, listen.
Speaker 3 (22:22):
No, So here's the deal is with the aging baby boomers.
I think I read I read an article and I
think it's said by twenty thirty four, there will not
be enough knee orthopedic surgeons to perform the amount of
knee replacements that are necessary.
Speaker 2 (22:44):
Wow.
Speaker 3 (22:45):
Now that's staggering, right, Yes, So when I read that,
a light bulb went off in my head because we
we we've been you know, we patients have problems. They
usually come together. You have a bread problem, you walk
funny than your knee hurts, or I can tell you
from my own experience with my hip, and I decided
I like problems and solutions, So I started doing some
(23:09):
research and working with some other people, and we decided
to take the same philosophy and the same type of
treatment that we've been doing on spine successfully for a
couple of decades and apply that to NIS. And over
the past five years we've had better than a ninety
percent success rate in keeping people that were told they
(23:32):
need knee surgery not to and to even one up
that we've done pre and post X rays and see
an increase in the size of the space where you
know when people talk about bone on bone, Yes, we've
seen an increase in that and regeneration of tissue.
Speaker 2 (23:49):
So we just took the same philosophy.
Speaker 3 (23:51):
It's a different piece of equipment, it's a different process,
but it comes from the same place, treating the problem
rather than the pain.
Speaker 1 (24:02):
At what point should somebody see you?
Speaker 2 (24:04):
You know?
Speaker 1 (24:04):
There are you know, there are all sorts of levels
of issues with these level of issues with can people
see you with who've already had a knee replacement, like
who can and when should people see you?
Speaker 3 (24:15):
So there's a lot of questions. That's a great question.
So let's let's take it on multiple levels. One, if
someone has a knee problem and they've had a knee replacement,
it's too late. Okay, it's too late once the knee
replacement's done. It's too late if someone and that's for
the knee, for a spine, if someone's had a spinal.
Speaker 2 (24:32):
Fusion, it's too late for that level.
Speaker 3 (24:36):
But most often when someone has a spinal fusion have
a problem, it's because of an area above or below,
and if it's at least six months past the fusion,
we can do that now. Ultimately, we want to help
people prevent surgery, right, so we want to see people
before that.
Speaker 2 (24:52):
However, at the Disk Institute.
Speaker 3 (24:54):
And I've got other offices health quests and the chiropractic office,
and you know, those offices are great for weekend warriors
and people that have aches and pains and have problems.
But I'm not the guy you come to see if
you overdid it over the weekend. Right at the Nerve
and Disk Institute, we want to see people with severe
and chronic people. Most of our severe and chronic pain
(25:16):
or have been told they need surgery.
Speaker 2 (25:17):
So most of our.
Speaker 3 (25:18):
Patients that come to see us have tried medicine, have
tried physical therapy, chiropractic, have had injections, and want to
avoid surgery. Now, should people come to us before they
do and injections, Sure they should, you know, but most
people come to us out of desperation. But if someone
(25:39):
wanted to be proactive, if they've had therapies like I've said,
physical therapy, chiropractic, acupuncture, massage, and they want to avoid
an epidural if they didn't get relief from that, or
they see that they have significant bulging disks and they
want to be proactive, those are the people for.
Speaker 2 (25:58):
Us to see. Favorite thing about what you do?
Speaker 3 (26:01):
Oh my god, you know I have the best job
in the world.
Speaker 2 (26:06):
I really do. I love what I.
Speaker 3 (26:09):
Do because I see people life's change. I mean every
single day and it's not just sometimes every single day.
People come into my office and they say, Doc, you guys.
Speaker 2 (26:24):
Gave us, gave me my life back.
Speaker 3 (26:27):
And I can't tell you how it brings a tear
to my eye because I was that person. I was desperate.
I was I would have done anything to fix this,
and I needed it, and I get it. So when
we have the technology to do that, and my team
is so good, and I wish I could take credit,
I can't, Jill.
Speaker 2 (26:48):
My manager is the best.
Speaker 3 (26:49):
She hires them and trains them in their outstanding and everybody.
Speaker 2 (26:53):
It's funny because I've owned multiple clinics over the.
Speaker 3 (26:56):
Years, I've never had a better staff than I do
at these disc and Stew clinics. And it's it's the
culture and the training and how these people work. And
like I said, I don't take credit for that. I
mean I really I credit I credit my management. But
you know, here's here's where you, as a doctor know
that your staff is doing a great job. And I've
(27:18):
had many people come in not over the years. You know, whatever,
success rates over ninety percent, so the vast majority of
our patients improve. But when someone doesn't get better and
they still refer you people and tell you how awesome
your staff is, that's when you know something is going right,
you know, because you can't help.
Speaker 1 (27:39):
Everybody, all right, how do people find out more about
where they can get help?
Speaker 3 (27:43):
Well, they can call us at five eight six four
one six disc that's five eight six four one six
three four seven two or go to Nervediscinstitute dot com.
There's a ton of stuff on the website, there's a
ton of stuff on our media page, and you know,
just call me. And you know, one of the things
(28:04):
that all of my colleagues think I'm crazy about is
I've given every single one of my patients my cell
phone number every single time, and you know, I let
them know if you ever have any questions, you can
call me anytime.
Speaker 2 (28:20):
And I can count on one hand how.
Speaker 3 (28:22):
Many people have actually abused that, And it's just it's
so comforting for these people because it all comes back
to the beginning. I want to treat my patience the
way I want to be treated.
Speaker 1 (28:33):
Our guest today has been doctor Solomon Cogan, owner and
clinic director at the Nerve and Disk Institute. Thank you
for joining us, doctor
Let's meet doctor Solomon Cogan, owner and clinic director at
the Nerve and Disk Institute, a spine and Disc center
with a natural healing breakthrough for sciatica, spinal stenosis, bulging discs,
herniated disks, degenerative disc disease, and peripheral neuropathy. Doctor Cogan,
you have a story from your youth which really tells
(00:21):
of how you came to be in this field. Share
it with us.
Speaker 2 (00:24):
Oh God, we've got to go back over forty years.
Speaker 1 (00:27):
Yeah, like that's really like special because look at what
you're doing today to help people because of that story.
That's really magnanimous. So let's hear it. It really is true.
I mean, you know, everything happens for a reason. I
really really really believe that, and people get passionate about
things that happened to them. So you know, I got
(00:47):
over forty years ago. I was a high school wrestler.
Speaker 3 (00:51):
I was thrown to my back and I felt lightning
bolts out both the legs. I was literally paralyzed for
about two minutes. It was extremely scary. When I was
able to move, I fell back down. I literally couldn't continue.
After that, I went to eleven of the area's best doctors.
I went to the best worthspeak surgeon, went the best neurosurgeon,
(01:12):
pain doctors. I went to everyone, and they all agreed
on one thing. They all agreed that I would not
be able to wrestle in the FREESTYLEE state championships that
was coming up in a couple of weeks. So I
bet you can guess why I went to eleven different doctors.
Speaker 2 (01:25):
Yeah, that would be devastating.
Speaker 3 (01:27):
I wanted someone to tell me what I wanted to hear,
and that's what I was going to be. Okay, So
I went to a twelfth guy, and the twelfth guy
looked at me and looked at the scans and examined,
and he sat me down and kind of kneed a knee,
and he looked me straight in the eyes and said,
I'll have you ready in two weeks. Two weeks later,
I was one hundred and twelve pound free style state champion.
Speaker 1 (01:46):
Hey, hey, so, first of all, congratulations, because that's one
of those memories you have of your youth that is
really special. Oh, there's no question, especially the story that
you had to go through all of that and you
found that, Thank goodness, you found that twelve doctor.
Speaker 3 (02:00):
Oh, my God. And you know, there's no question. I mean,
it's in this guy. You know, I decided that day,
as a matter of fact, I gave him my medal.
I gave the guy my medal. I wish I could
get it back, but I gave the metal. And and
you know, I decided that day that I wanted to
be like him and not necessarily have the type of practice,
but think outside of the box. Think differently than everyone else,
(02:23):
not automatically go with the flow, saying okay, abe will see,
but look for things that are new and different, using
technology in a different way to help people. When everything
when everyone you know, when everyone agreed that you couldn't
you know. And as a result of that, when I
graduated many many years later, I mean this is a
(02:44):
long time later, I was more than motivated.
Speaker 2 (02:47):
I was inspired.
Speaker 3 (02:48):
And as a result of that inspiration, I built one
of the largest non surgical single doctor practices in the
country of seeing over six hundred people a week.
Speaker 2 (02:56):
Wow, that's insane.
Speaker 3 (02:58):
I mean it was in an out it was crazy.
I was working seven days a week, and to be
perfectly honest, I loved every second of it. And you know,
after I opened multiple clinics and as a result of
seeing so many people, I happened to see a professional
athlete as a patient. I happen to see an Olympic
athlete as a patient, and what I learned an Olympic
gold medalist. As a matter of fact, what I learned
(03:20):
was that athletes are friends with other athletes. And within
about a six month period of time, I was seeing
some of the players on all the Detroit teams. And
as a result of that, back in two thousand, the
Detroit Lions asked me to be one of their team doctors,
where I took care of them, I traveled with them.
Speaker 2 (03:39):
I mean, it was a big deal. It was a
lot of.
Speaker 3 (03:41):
Work for fourteen years, and then I became the team
doctor of the Tigers and still am. What I learned
was professional athletes get better healthcare than regular people. You know,
and there's really two parts to it. One is they
have a mo ti disciplinary approach. In other words, if
(04:02):
you have a problem, you're probably going to go to
one doctor and that doctor's going to evaluate you. If
a professional athlete has the same problem you have, let's
say was a physical injury, They're not going to see
one doctor. They're going to see an internal medicine doctor,
a sports doctor, an orthopedic surgeon, a chiropractor, a physical therapist,
a trainer, and all these people work together, not against
(04:23):
each other, not in competition, but work together to come
up with a solution to fix the problem. And that's
I guess there's three parts to it. Because in healthcare,
our doctors want us to feel better. We demand that
they make us feel better, often at the expense of
getting to the cause and fixing a problem. And professional athletes,
(04:43):
they're always looking to fix the problem, not cover up
the symptoms. The other part of it is that they
use the newest and the highest tech there is around.
They use the newest things, the highest technology, and they
use it in a way to people.
Speaker 2 (05:01):
And I decided, as I.
Speaker 3 (05:04):
Learned and I had my own experiences, that I wanted
to employ that type of philosophy in my practice with
regular patients because it's just the right thing to do.
And as a result of that, I started working with
more and more patients that had disc issues, and we
(05:25):
started with the Disk Institute and then that developed into
the Nerve and Disc Insuit, where we have offices in
Clinton Township, Farmington, and Grand blanc where we see thousands
of people that were told that they need surgery or
have to live with the pain. And that's my average
patient has terrible, terrible back or neck problem, her needed bulging,
(05:49):
degenerative discs or now we've evolved into taking care of
people with neuropathy and told they need knee replacement, and
our goal is always not to make them feel better
the fastness, but to fix their problem for a lifetime.
And that's what our whole ethos is about, fixing problems
instead of managing symptoms. You see, traditionally, if you have
(06:12):
a condition, a chronic condition like a disccondition.
Speaker 2 (06:15):
Or even even a problem with your knee.
Speaker 3 (06:17):
If you have a problem with your back or neck,
if you have a hernated, bulging or degenerative disk, you
really have three options. One is to live with it.
Here's the problem with living with it. They're degenerative conditions.
In other words, they get worse with time. You can
have good days, weeks, months, but over the years they
continue to degenerate.
Speaker 1 (06:33):
Before you get to two and three, is it always degenerative?
Speaker 3 (06:37):
A discondition is almost always degenerative, unless there was every
once in a while, you'll see someone that had an
acute injury right now, like an athlete, like they were
hit a certain way and there was a torsion force
and it caused it to bulge.
Speaker 2 (06:51):
But I would say that's maybe three or four percent. Wow.
So most people are people like.
Speaker 3 (06:56):
Us that are a little bit older, aged and they
had little traumas over the years and their degenerative conditions
that happened over time.
Speaker 2 (07:05):
The second option is to manage it.
Speaker 3 (07:07):
And there's a lot of ways to manage it, and
that's what I'd say ninety five.
Speaker 2 (07:11):
Percent of healthcare does.
Speaker 3 (07:13):
You can take anti inflammatories, painkillers, physical therapy, chiropractic acupuncture, massage, upendurals,
high dose lasers, any and all these things can help
you feel better. None of them are going to repair
a degenerative and bulging disc. So if we did an
MRI before or after any of these treatments, even if
you felt completely better, they're going to look the same.
(07:36):
So eventually, if you had an epidural, when the medicine
wears offa comes back.
Speaker 2 (07:39):
If you had therapy and it.
Speaker 1 (07:41):
Comes back and it's degenerative, then it ends up getting
worse again.
Speaker 3 (07:46):
And that's why, if you think about it, If you
know anyone that's got a knee problem, they've all gone
through the same treatment in the same way. So I'm
going to give you an example. First thing, your knee hurts,
you take a tile and all. If that doesn't work,
you take an ibuprofit. If that doesn't take work, you
go to the doctor. Get a nonsteroial anti inflammatory. Then
you take then you take pread in the zone. Then
you get injections, a cortizone, and then you got to
(08:07):
hyuronic acid.
Speaker 2 (08:08):
I just described in any of.
Speaker 4 (08:10):
Your press you have literally and so any and all
these things can help you feel better, but it takes
you down that slippery slope leading to what surgery you replaced,
which I really don't want right which you don't want.
Speaker 2 (08:23):
And the same thing is with the spine.
Speaker 3 (08:25):
People may start with ice or heat or medicine, then
physical therapy, car practic then going into these epidurals.
Speaker 2 (08:32):
It's all the slippery slope.
Speaker 3 (08:34):
So the only corrective option that was widely used up
until I don't know, maybe a couple of decades ago
with surgery. In the most common surgeries, you would go
in and doo a dissectomy where where they cut you
open and remove part of the disc, or a laminactomy
where they remove part of the bone.
Speaker 2 (08:51):
Or both, or fuse it.
Speaker 3 (08:53):
Here's the problem with spine surgery is it doesn't have
a great success rate. So all the good surg gens
I know will tell their patients do anything you can
before we operate on you anything, because it doesn't have
a great success rate. And it typically leaves the spineless
stable than it was, even if you fuse it a
(09:14):
buffer below the fusion get weaker with time, which ultimately
leads to another surgery. So you know, I kind of
looked at this whole thing and said, there's got to
be a better answer. So we decided looking at the
anatomy and the physiology of the disk, and we we
developed a treatment called intra disc neutrosis to actually look
(09:35):
at repairing the function of the disc. And by repairing
the function of the disc, we get the disc to
start working. We can we can have it heal over time,
so it's a non surgical way to repair it as
much as it can be repaired without any of the
risks of surgery. And you developed this, so I so
here's here's what's interesting. So I developed this and my
(09:58):
friend Joe Manella, who was guy on the east Side.
We'd been working. We've been friends for god forty years
as long as not forty thirty years, as long as
we'd been practicing.
Speaker 2 (10:10):
We had been friends.
Speaker 3 (10:11):
And he was doing this on the east Side and
one clinic I was doing it multiple clinics on the
West side. Like we were talking about where we live,
and we decided to join forces. I ended up taking
over the Disk Institute in twenty eighteen, where it became
the Nerve and Disk Institute, and we took that technology
that we were using together and combined and created a new,
(10:35):
better one that focuses not only on function.
Speaker 1 (10:39):
But.
Speaker 2 (10:40):
Strength and cellular regeneration.
Speaker 3 (10:43):
So we employ multiple therapies to not only get someone
to feel better, but to repair the disk and now
in the spine and now knees and neuropathy. But our
philosophy has always fixed the problem. Don't band aid the symptoms?
Speaker 1 (11:00):
Why doesn't everybody know about this? Like because everybody would
rather do this than surgery.
Speaker 3 (11:04):
You know, it's it's a great question, right. I only
have so many hours in a day, and I dedicate
my hours relate to two things. My patients and my kids.
That's what's important to me, and I am so.
Speaker 2 (11:19):
Busy with both of those things. You know.
Speaker 3 (11:22):
I've got a daughter in New York that's going to
PA school next year. I've got a son that is
eleven years old that's a world class skier. And we
spend a ton of time skiing, probably you know, one
hundred and fifty days over the past two years out west.
As much as I talk about it everywhere I can,
we can only do what we can do, and I
(11:45):
can only do so much. But people should know about it,
and I'm happy to expand. We went from one clinic
to three and have a licensee in Pittsburgh. We've got
patients that come from all over the country and all
over the world.
Speaker 2 (11:59):
I had a I come from Dubai.
Speaker 3 (12:02):
He was related to somebody here in Farmington Hills, a dentist,
and he said, can you help my cousin And I said,
I don't know.
Speaker 2 (12:13):
Send me his MRI. He's like, well, he's in Dubai.
I was like, I'm not going to Dubai.
Speaker 3 (12:18):
So he sent me his MRI. Looked at it and
then I said, well, I want to talk to him.
And I think at the time we used Skype. I
mean we didn't. This was before COVID, so we skyped
together and talked and he was told that he needed
spine surgery. Was told that he was needed a fusion
by four doctors in three countries. Wow, in three countries.
(12:40):
He decided to come in. So he flew in and
we treated him twice a day. Within two weeks he
was about fifty percent better. He had a meeting, he
had to fly to Chicago and then came back. We
concluded the treatment and I think five or six weeks
and he was pain free when he was done. What
I didn't know is that time he was part of
(13:00):
the royal family and he wanted me to go to
Dubai and open up clinics and Dubai and my wife
said I wasn't allowed to.
Speaker 1 (13:09):
So so now you're the doctor of the Detroit Lions,
the Detroit Tigers, Olympic athletes, and the Crown family.
Speaker 2 (13:16):
And to buy I yes, I mean I took care
of the Tigers.
Speaker 3 (13:21):
I took care of a member of the family and
I still take care of the Tigers.
Speaker 2 (13:26):
Yeah. Wow.
Speaker 1 (13:29):
People suffer through pain for a long time trying to
find solutions, and when you see them what is the
process like what happens with a typical client.
Speaker 3 (13:37):
I want to treat every patient the way I wanted
to be treated right and traditionally I don't really want
to say this, but doctor's offices suck. You know, you
go there, the person's not friendly, you wait, they're behind
a thing. Then you go in the room and you wait,
and it's just it's just kind of and it's not
(13:59):
anybody fault. It's just kind of the way it happened.
This is, you know, the way it's always been done.
And one of the things that we did was we
decided to want to make our patient. We wanted to
make our patients like family, so we treat them the
way I want to be treated. So instead of wasting time,
because I don't want someone to come in if we
don't think we can help them. So the first step
(14:21):
is someone will call us and they will do a
teleconsultation over the telephone with that person at that time,
and sometimes if they go on our website, they're scheduled.
If not, someone just calls, but my staff will go
ahead and they will ask them specific questions to see
if they have a contraindication to our treatment or can't
do our treatment, then we don't even want to waste
(14:42):
their time with them coming in. So if it seems
like they could possibly be for be a patient. It's
a two day process. So day one they meet with
my assistant, they come in, they have a complete consultation,
will gather any diagnostic testing they have, We'll order anything
they need. And then day two they will come back
and see me and I will do an examination and
(15:06):
sit down and I will go over what their problem is,
any diagnostic testing, including MRIs, and I'll answer all their questions.
And really, what I've learned in thirty three years of
practice is every single patient has the same questions. What's wrong?
Can we help you? How long is it going to take?
And how much it's going to cost?
Speaker 1 (15:25):
Are the problems usually something that are similar across patients.
Speaker 3 (15:30):
So if we're talking about spine, yeah, everyone has any
For everyone I.
Speaker 2 (15:36):
See has some similarities.
Speaker 3 (15:37):
They all have vast majority have degenerative discs, they have
bulging discs, they may or may not have stenosis, and
they have severe pain or chronic radiating pain.
Speaker 2 (15:49):
But I will tell you.
Speaker 3 (15:51):
Out of every ten people that contact us, I may
accept three or four. Oh wow, okay, Yeah, So one
or two out of ten people that I see just
aren't cannon.
Speaker 2 (16:00):
Okay, I've got a contraindication of the treatment.
Speaker 3 (16:02):
So if someone had cancer or the spin or pelvis,
we couldn't treat them if they had an infection of
the spin or pelvis, if they're fused in the area
where there's a problem. I can treat patients that have
a fusion, but only if it's not in the fusion area.
So that's one or two out of ten, Three or
four out of ten people that we see I don't
find to be good enough candidates to get the results
(16:24):
that I would want to get or that they might
want to get based on my experience with people like
them in a condition like theirs, and what their scan
looks like, and so I have based on my experience,
I won't take three or four out of ten people
because I don't think I can get them the results
that I want or that they want, so we don't
take them. So I really stack the deck only taking
(16:45):
people that I really believe we.
Speaker 2 (16:46):
Can get significant improvement with.
Speaker 3 (16:48):
And we went so far as to and we're the
only practice that I know of that went so far
as to have a clinical study done back in twenty fifteen,
independent third party research or PhD coming and do a
study on our patients that was published in a peer
reviewed medical journal that showed better than a ninety percent success. Right,
(17:10):
And it's because we're selective in taking the right people
and have a treatment that's focused on fixing the problem
rather than managing the symptoms.
Speaker 1 (17:19):
Well, that must be such a relief for people who
come to see you, because if they actually are accepted
by you as you know, a candidate that you can
really help, they know that their chances are very very
good of.
Speaker 3 (17:30):
Recovery, absolutely, and that you know it's the right thing
to do. At the end of the day, you know
there's nothing worse than investing time and energy and money
or whatever and something.
Speaker 2 (17:42):
That doesn't work.
Speaker 3 (17:43):
So I really put myself in their shoes, and I
would rather not have someone as a patient than fail
to get results.
Speaker 1 (17:51):
Tell us more about introduced neutrosis. So it's a process.
Speaker 3 (17:58):
At the DISK Institute, we have three registrations with the
US Patent Office and one of them is on introduced neutrosis.
So it's a process to repair the disc. So it
uses multiple modalities. So a typical pation. As long as
they don't have contraindications to any of these would come in.
They would go into our rehab area. They may do
(18:18):
some core stabilization or vibration therapy. Then they go on
to the disc logic machine. So to try and describe
it to your listeners, it is like a super specific
traction or decompression machine on steroids. So like while attraction
machine might cost twenty grand, these are one hundred and eighty.
(18:40):
And it's because the technology the computer to isolate one disc.
So with traction, someone's harnessed up high and harnessed up low,
and it's like you know or you know, up high
and low, and they stretch everything in between. And some
people get some relief, but it doesn't cause a vacuum
in the disc, it doesn't cause a physiological response. Gives
them a nice stretch. People feel better, some people feel worse.
(19:02):
With our equipment, they're harnessed in a very specific fashion.
We put the disc level into the computer and that's
why this equipment is so expensive. The computer will then
change the angle and isolate one spinal disk at a time,
which allows us to vary gently and painlessly, repetitively separate
it enough to create a vacuum inside the disk and
(19:24):
bring back in disc material, water, oxygen, and nutrients and
repair the disc as much as it can be repaired
when we combine it with these other therapies. So we've
literally seen hundreds of pre and post MRI changes where
we've got patients with large eyed One patient mriser and
typically measured in millimeters. I had a patient that had
(19:47):
a one point two centimeter. It's absolutely enormous, biggest thing
I've seen in thirty three years of practice in or
outside of my office, never seen a bigger disk. And
she came in she was had ten out of ten
pain down, the leg, couldn't walk without a walker, was
scheduled for back surgery. Someone told her a nightmare story
(20:09):
about their surgery. She canceled. It came to us twelve
weeks later, she was pain free, and when we did
the follow up MRI, it was significantly better. It was
a little teeny bulge. It was literally incredible. And what's
funny when I saw that, and I've lectured for years
that I've lectured in healthcare to rooms that had spine surgeons,
(20:30):
and if I was to show a spine surgeon that picture.
Twenty years ago, they would have had security escort me
out of the facility because it was impossible.
Speaker 2 (20:41):
Now we see things like that every day.
Speaker 1 (20:43):
Are the issues that you treat usually across multiple discs.
Speaker 2 (20:48):
So yes and no. So most it's very interesting.
Speaker 3 (20:52):
So some people will see and their spine looks perfect
except for one disk. Other people more people have usually
a couple discs that are involved. What's really interesting, though,
is when I sit with a patient and they may
be a little heavy, or they may be a little older,
and they will say, my doctor said it's my age
(21:13):
or my doctor said it's my weight, and I just
kind I kind of grin whenever they say that, and
they're like always, this is the same conversation every time.
Speaker 2 (21:22):
What are you smiling about? Doc?
Speaker 3 (21:24):
And I go, well, the three above it look perfect.
Aren't they the same age? Aren't they carrying the same weight.
So typically there's some type of trauma that initiates something,
and only nine percent of the nervous system is responsible
for pain, So you can have a trauma not feel anything.
You can have a problem and not feel anything. And
that's what's scary, because if you have a little bit
(21:45):
of trauma that damages the disk. The disc tries to
protect itself, and any joint, the knee would do the
same thing. So any joint is going to try and
pect it protect itself so it doesn't get more injured.
And it does that by keeping itself from moving. But
that slows down the circulation in the disc, and the
disc dry out. They get darker and thinner on an MRI,
(22:07):
and that's called degenerative disc disease.
Speaker 1 (22:10):
Because intrads neutrosis. Is that what use for knees too, then?
Speaker 2 (22:14):
Or is that different?
Speaker 1 (22:16):
That's a sorry, I'm a lay person, forgive me finishing.
Speaker 2 (22:20):
No, not angerant's at all. I mean, you know, listen.
Speaker 3 (22:22):
No, So here's the deal is with the aging baby boomers.
I think I read I read an article and I
think it's said by twenty thirty four, there will not
be enough knee orthopedic surgeons to perform the amount of
knee replacements that are necessary.
Speaker 2 (22:44):
Wow.
Speaker 3 (22:45):
Now that's staggering, right, Yes, So when I read that,
a light bulb went off in my head because we
we we've been you know, we patients have problems. They
usually come together. You have a bread problem, you walk
funny than your knee hurts, or I can tell you
from my own experience with my hip, and I decided
I like problems and solutions, So I started doing some
(23:09):
research and working with some other people, and we decided
to take the same philosophy and the same type of
treatment that we've been doing on spine successfully for a
couple of decades and apply that to NIS. And over
the past five years we've had better than a ninety
percent success rate in keeping people that were told they
(23:32):
need knee surgery not to and to even one up
that we've done pre and post X rays and see
an increase in the size of the space where you
know when people talk about bone on bone, Yes, we've
seen an increase in that and regeneration of tissue.
Speaker 2 (23:49):
So we just took the same philosophy.
Speaker 3 (23:51):
It's a different piece of equipment, it's a different process,
but it comes from the same place, treating the problem
rather than the pain.
Speaker 1 (24:02):
At what point should somebody see you?
Speaker 2 (24:04):
You know?
Speaker 1 (24:04):
There are you know, there are all sorts of levels
of issues with these level of issues with can people
see you with who've already had a knee replacement, like
who can and when should people see you?
Speaker 3 (24:15):
So there's a lot of questions. That's a great question.
So let's let's take it on multiple levels. One, if
someone has a knee problem and they've had a knee replacement,
it's too late. Okay, it's too late once the knee
replacement's done. It's too late if someone and that's for
the knee, for a spine, if someone's had a spinal.
Speaker 2 (24:32):
Fusion, it's too late for that level.
Speaker 3 (24:36):
But most often when someone has a spinal fusion have
a problem, it's because of an area above or below,
and if it's at least six months past the fusion,
we can do that now. Ultimately, we want to help
people prevent surgery, right, so we want to see people
before that.
Speaker 2 (24:52):
However, at the Disk Institute.
Speaker 3 (24:54):
And I've got other offices health quests and the chiropractic office,
and you know, those offices are great for weekend warriors
and people that have aches and pains and have problems.
But I'm not the guy you come to see if
you overdid it over the weekend. Right at the Nerve
and Disk Institute, we want to see people with severe
and chronic people. Most of our severe and chronic pain
(25:16):
or have been told they need surgery.
Speaker 2 (25:17):
So most of our.
Speaker 3 (25:18):
Patients that come to see us have tried medicine, have
tried physical therapy, chiropractic, have had injections, and want to
avoid surgery. Now, should people come to us before they
do and injections, Sure they should, you know, but most
people come to us out of desperation. But if someone
(25:39):
wanted to be proactive, if they've had therapies like I've said,
physical therapy, chiropractic, acupuncture, massage, and they want to avoid
an epidural if they didn't get relief from that, or
they see that they have significant bulging disks and they
want to be proactive, those are the people for.
Speaker 2 (25:58):
Us to see. Favorite thing about what you do?
Speaker 3 (26:01):
Oh my god, you know I have the best job
in the world.
Speaker 2 (26:06):
I really do. I love what I.
Speaker 3 (26:09):
Do because I see people life's change. I mean every
single day and it's not just sometimes every single day.
People come into my office and they say, Doc, you guys.
Speaker 2 (26:24):
Gave us, gave me my life back.
Speaker 3 (26:27):
And I can't tell you how it brings a tear
to my eye because I was that person. I was desperate.
I was I would have done anything to fix this,
and I needed it, and I get it. So when
we have the technology to do that, and my team
is so good, and I wish I could take credit,
I can't, Jill.
Speaker 2 (26:48):
My manager is the best.
Speaker 3 (26:49):
She hires them and trains them in their outstanding and everybody.
Speaker 2 (26:53):
It's funny because I've owned multiple clinics over the.
Speaker 3 (26:56):
Years, I've never had a better staff than I do
at these disc and Stew clinics. And it's it's the
culture and the training and how these people work. And
like I said, I don't take credit for that. I
mean I really I credit I credit my management. But
you know, here's here's where you, as a doctor know
that your staff is doing a great job. And I've
(27:18):
had many people come in not over the years. You know, whatever,
success rates over ninety percent, so the vast majority of
our patients improve. But when someone doesn't get better and
they still refer you people and tell you how awesome
your staff is, that's when you know something is going right,
you know, because you can't help.
Speaker 1 (27:39):
Everybody, all right, how do people find out more about
where they can get help?
Speaker 3 (27:43):
Well, they can call us at five eight six four
one six disc that's five eight six four one six
three four seven two or go to Nervediscinstitute dot com.
There's a ton of stuff on the website, there's a
ton of stuff on our media page, and you know,
just call me. And you know, one of the things
(28:04):
that all of my colleagues think I'm crazy about is
I've given every single one of my patients my cell
phone number every single time, and you know, I let
them know if you ever have any questions, you can
call me anytime.
Speaker 2 (28:20):
And I can count on one hand how.
Speaker 3 (28:22):
Many people have actually abused that, And it's just it's
so comforting for these people because it all comes back
to the beginning. I want to treat my patience the
way I want to be treated.
Speaker 1 (28:33):
Our guest today has been doctor Solomon Cogan, owner and
clinic director at the Nerve and Disk Institute. Thank you
for joining us, doctor
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