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The CEO you should know, broughtto you by Roby Foster Miller Eric Insurance.
This week's CEO Scott chris Lip,General manager of Snow Trails. Scott,
good morning, Good morning, andthanks for having me. Absolutely great
to see you. That time ofthe year has arrived where you guys hopefully
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are just going to be busy andall kinds of wonderful winter type fun outside.
It has, indeed, and weare gearing up, all right,
So let's begin love this program becausewe find out about local business, local
organizations. How long I know youguys have been in operation a long time,
but how many years now? Thiswould be our sixty third year,
all right? So it started whatyear nineteen sixty one? All right?
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Now for somebody that's never been therebefore, tell them where you're located at
midd Ohio. Okay, we're justoff of Route thirteen in Mansfield, the
thirty one hundred Possum Run Road.So snow Trails we think about all all
types of outdoor events. Talk aboutwhat you guys offer in terms when people
come to see you guys. Well, our main event obviously is skiing and
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snowboarding. Then we also offer snowtubing, and that has been quite popular
over the years here because as wealways say, no experience required for that
one. Now when it comes toyou know, how many hill slopes all
those kind of things, talk aboutwhat you guys have out there right now
with our addition of our two newslopes, which I'm sure we'll get to,
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we're up to twenty one. Wehave six chairlifts and three surface lifts,
all right, so that is abig operation. You talk about all
that pretty good size for the Midwestand Ohio. Now talk about making snow.
You'd love for it to snow,you know, at the perfect time
when Scott snaps his fingers. Youhave plenty of snow, but you have
to make some snow. Talk abouthow much you make on a yearly basis
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and all that we do make themajority of our snow. Obviously, we
love when mother nature cooperates because that'sour best advertising. But you know,
we don't usually measure it in feetor anything. It's usually by gallons of
water pump per year. And lastyear was a record for US seventy seven
million gallons of water. Wow.Normal, we're up in the sixty million
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gallon range. We are visiting thismorning with the General Manager of Snow Trails
Scott Chris Lappi is this week's CEO. You should know when it comes to
making snow, do you need itto be a certain temperature? Actually,
outsiders are something that's you know,too warm. I would assume that you
don't make snow. Absolutely, that'skind of the I guess the misnomer.
A lot of folks they say,well, why aren't you open you make
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your own snow. Well, thisis no voodoo, no magic here,
it's a science. We're just takingair and water springing into the atmosphere and
letting Mother Nature freeze it and dropdown the snow. So we do need
what they call a wet bulb temperature, which takes the humidity and the air
temperature in a formula, and ithas to be at least twenty eight degrees
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or lower. The lower the temperature, the lower the humidity, the better
the snowmaking is. How long doesit take to actually make some snow?
Really it's under ideal conditions. Let'ssay in the mid to lower twenty degree
temperature range, we could cover ourarea in seventy two hours. Now,
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that's around the clock, and allthings ideal and mechanical or other problems.
It costs right to have a deviceto make the snow and all that kind
of stuff. It's very costly.Again, that's our highest cost beside labor.
You know, it's all electric,so we have five electric turbine pumps
and seventy four snow guns and everythingagain is run on electric chair lifts,
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lights and everything also, so itcan be pricey. Expecting a Christmas card
from Ohio Edison, Okay, gotcha. Now, let me ask you,
that's pretty cool to watch when youguys are making snow and you know,
and is it kind of you know, blankets the whole area. I'm sure
that's pretty cool to watch. Itis very cool. And again i've been
there twenty four. This has beenmy twenty four season, and I hate
the old cliche, but it nevergets old. You watch it go from
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green grass and then you come backthe next morning and you've got a layer,
and then it just keeps building andit's pretty exciting to see. All
right, great to hear all aboutsnow trails. This morning we were visiting
with their gm Yes, the generalmanagers in studio, Scott Chris Lippy.
Is this week's CEO. You shouldknow you mentioned staff, and I know
that changes this time of the yearin terms of maybe what you call your
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off season. We'll get to thatin a moment. How many staff members
do you guys have overall on ayearly basis, and again I know it
fluctuates year round, about twenty ofus, you know, a different large
portion of its maintenance staff. Thenwe have office personnel, marketing and so
forth. Then we gear up forthe winter season and hire about five hundred
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people. There's instructors, all kindsof things when it comes to skiing,
right absolutely. When you think wehave rental, we have food and average,
we have snowsports, which is theinstructors. We have maintenance, a
tubing park, so it's a lotof folks. Do you guys have different
entertainment things I'll usually see on socialmedia in terms of when you have events
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going on maybe on a weekend.You have musical acts, right, Yeah,
we still do that. We don'tdo it nearly as much since COVID,
unfortunately, but we at least haveat least a band every month and
probably about six different events throughout.How far do people come to snow trails
from I'm sure they come from acrossthe state of Ohio. Does it reach
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outside? How far do people comefrom? It's a difficult one to answer,
but yeah, they do. Theytravel very far because we get inquiries
about lodging and so forth. Again, the bulk of our folks are coming
out of the Columbus and Cleveland areaand surrounding area. But they're still traveling,
you know, one hundred miles plusto get to us. There are
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a lot of options out there.Yeah, but you think about it.
Somebody comes to snow Trails and boy, they have a great experience, you
know what I mean. That's thekind of thing where people keep coming back,
right because all the great things youoffer. That's absolutely what it's all
about again is providing that experience.And that's kind of the buzzword, if
you will, around the industry iscustomer experience. And so we're trying to
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foster that as much as we can. And the word gets out amongst the
skiing population. Yep, man,you mentioned snow tubing. Once they do
that, they're like, man,I gotta do that again, right?
Absolutely, do they really do enjoythat? And we add a little twist
to it. A number of yearsago with the glow tubing and keep improving
this with a different kind of lightingand things like that. It makes it
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in the evening's a lot of fun, Scott. Now, I'm sure this
can change year to year, butdo you have a ballpark figure how many
people on a yearly winter yearly basiscome to see you guys? Absolutely?
Yeah, we track that based onskier visits. Now again that's not unique
visits. Those are people who comemultiple times or just once, and it
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choos your About ninety thousand and thenwith the COVID and the pandemic and people
went to get outside and try somethingnew, that number went up over one
hundred thousand, and it's been steadilyrising here. So we'll see if we
reach a plateau or not. Butthat's our new norm, so we'll hope
you stay there all right. Terrificagain to learn the story this morning of
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snow Trails a sixty third year withthe general manager this morning, Scott,
Chris Slip, this week's CEO.You should know how long have you been
with snow Trails overall? Twenty threeyears? How long in the role you
were in now as generalman, aboutthirteen years as a general manager. I
started as the business manager originally andthen moved on up. All right,
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well, let's find out a bitmore about you personally. Let's step back
to the beginning and if you wouldtell us where was Scott Chris slip born.
I was born in Cleveland, Ohio, Okay. Lived there for the
first thirty years of my life toOhio University. That's where I met my
wife, Amy, graduated in nineteeneighty one, dating myself there, and
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eventually migrated to Mansfield in nineteen eightyeight. My wife was her family owned
snow trails and she had always wantedto be the manager of the ski shop
there. So the opportunity came andI moved with her here and haven't regretted
it since. All right, Now, where'd you go to high school?
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I went to Lakewood High School,which is the public high school in Lakewood,
not to be confused with Lakewood SaintEd's who just want a state title?
I want to state title. Everybodyknows that. Yeah, they were
in Mansfield play their state some onField powerhouse. Absolutely. Now, in
terms of growing up Cleveland area,you mentioned your your wife and you know,
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part of the family business with herfamily but what were the aspirations growing
up, going off to college andall that. What did Scott Chris Slip
want to be? I had noidea. I went to ohiou just with
a I went in undecided, andI think I bounced around three different options.
I was in elementary education, Iwas in broadcast I had and then
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I finally settled into business management andstarted working in interesting enough, the automotive
industry, just the part suppliers,and that was kind of where my career
was taking me as a production andinventory control manager. And then when I
moved to Mansfield here, I tookon a job as a production control manager
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for High Stat Manufacturing at the timenow it's called stone Ridge, and worked
there for the owner at the time, Jack Hire, for about twelve years
before my father in law asked meif I was interested in coming into family
business. So this was not onmy radar, and I guess the new
term is wasn't on my bingo card. So anyway, I had no idea
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and so it turned out very wellfor me. Yeah, I was going
to say, you seem like youreally enjoy your work at Snow Trails.
I really do. I really enjoyyou know, being with people and certainly
getting to see them smile and providethings for the community, and it's very
rewarding. Great to learn again thestory of Scott chris Lip this morning.
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We'll keep him for just a couplemore minutes. He's this week's CEO.
You should know he's the general managerof snow Trail. So I heard you
say, wife, So if youwould tell us a bit more about Scott
Chris Slip and the family. Okay, and again I mentioned my wife Amian
met her at How You Got Marriedin a Boy eighty three. So we're
just at our fortieth anniversary. Twosons, Andrew who is thirty two,
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and Matthew, who is twenty eight. They were both in the business.
Matt decided he wanted to try somethinga little different. I think maybe the
family dad thing was a little bitmuch. So he's out working as trying
to get a career in EMT andparamedics. So really proud of them to
get something on his own and givelife a try. All right, good
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deal. Now, how about yourspare time when you're not working running snow
trails? What do you do inyour spare time? Do you have any
hobbies? Oh, not any bigthing. I love to golf, I
guess chase the ball around. Iguess enjoy that, you know, wife
and I go up to the lake. We have some friends have placed up
the lake, boating, vacationing,enjoy working around the house, certainly in
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the yard, and things like that. So not one any basic thing,
but just a lot of things thatfill my time. All right, good
deal. Well, now before Ilet you go this morning, if somebody
wants more information about snow Trails,they have a question, they want to
look into something. I don't knowif you're ever looking for instructors anything like
that. But if somebody wants toreach out to you guys, what's the
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best place to do that. I'massuming the website. The website, it
is at Snowtrails dot com. Again, every thing is there, there's contact
us information through our guest services.We're always looking for employees of all levels.
Take a lot of young kids,are you know. We have a
lot of sixteen, seventeen, eighteenyear olders who work in food and beverage,
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rental and instruct and certainly older folksthat are looking for something for extra
incoming winter as lift operations and thingslike that. So if somebody wants to
become an instructors, go to thewebsite as well and reach out. Absolutely,
are you always looking for people eachyear in terms of instructions? Always
are okay, Absolutely, Snowtrails dotCom is the place to go. Do
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we miss anything the public should knowabout you guys, anything coming up they
should know about? Oh, Iknow one question I want to bring up
in terms of when you guys areopen over the course of the year.
Talk about that a little bit.I know it's weather dependent though, right
when you open up always weather dependent, But our ideal is mid December through
mid March. So we usually saywe have about a ninety day season.
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Sometimes it gets a little started alittle or we've opened a day after Thanksgiving
a number of times, pretty infrequent, but and then our latest I think
was about the third of January,and we hope that that doesn't happen.
But some winners like this that aremild to start. But you know,
as far as I know, inmy sixty years of life, at winner
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has never missed us. All right, Well, winter time has arrived.
Snow Trails great place to be,as we learned this morning, all about
snow Trails and their general manager,Scott Chris Slip. Well, Scott,
it's been great to learn the entirestory of Snow Trails. Thank you for
being here and we wish you continuedsuccess. Well. I really appreciate the
opportunity to get the word out there. Scott Chris slip, general manager of
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Snow Trails. The CEO you shouldknow rit A Bio. See a photo
and here the extended interview at wman FM dot com. Leading means having
a vision and sharing it with others. I'm John Rovi of RFI Insurance.
We're excited to bring you this programtrain CEOs from our area who will share
their thoughts and what it means towork and live in north central Ohio.