September 26, 2024 • 24 mins
What if you could transform your six-figure business into a seven-figure powerhouse? Join Matt and Joe as they share their personal journeys of overcoming business plateaus and breaking through natural achievement ceilings. They dig into the common roadblocks entrepreneurs face, from repetitive cycles to misaligned processes, and offer practical strategies to reenergize your business. Through real-life stories and expert insights, Matt and Joe emphasize the importance of evaluating and aligning your business processes with your mission and vision, all while maintaining the joy and passion that fuel long-term success.
But that's not all. In our second chapter, we explore how continuous growth in personal fitness can provide valuable lessons for business advancement. Reflecting on experiences with Tony Horton's P90X program, we draw compelling parallels between fitness plateaus and business stagnation. Discover why setting and measuring goals is crucial to avoid complacency, and how evolving your business practices can help you stay ahead in a dynamic economic landscape. We even touch on spiritual perspectives, like the parable of the talents, to illustrate the importance of striving for excellence. Tune in for actionable insights and the motivation you need to break through your business plateaus and achieve lasting success.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey guys, welcome back to the Certain Success
Podcast, Matt and Joe here.
Today is business day.
Lots of our podcasts are somuch Jesus, which there's
nothing wrong with that but weare business owners trying to
build businesses.
Most of y'all with us are inthat same mode.
So today we're gonna talk aboutthe thing that we do the most,
(00:22):
which is we help businesses gofrom a six-figure business to a
seven-figure business.
It doesn't mean that we don'thelp eight-figure businesses and
all that other kind of stuff,but the reality is the vast
majority of businesses that aresuccessful at all are in the mid
to high sixes and they want togo to seven, and what happens is
(00:44):
everybody gets stuck.
So you ready for?
Speaker 2 (00:46):
that, joe Ready, let's do it.
Speaker 1 (00:51):
Okay, if you've been listening to me for a minute,
you know that I've built a bunchof businesses that crashed and
burned, but I built three in mycareer that broke through the
seven figure barrier and I think, if you're listening to this,
you can raise your hand.
If your business is doing sixfigures, everybody raise your
(01:14):
hand.
Right, at least six figures.
And the truth is that 99% of usare running a business that's
in the six figure range and itjust is the reality.
And what happens is you go to acertain point, you reach your
natural ceiling of achievement,which means, whatever my skills
(01:35):
and habits and personality andflaws and like all the things
that make up who you are,they're going to allow you to
get to a certain point based onyour maximum amount of hustle,
and they're just going to get toa place and everybody does it.
And then what happens is youget stuck there and the vast
(01:56):
majority of people never breakthrough it.
You either get bored and youquit, or you fail, or both, or
you just stay there and you justkeep running the same business
and making the same result.
I think we don't talk aboutenough the fact that is just
like a constant repeat until youdie.
Like you don't want to get off.
You don't get off the train,it's comfortable.
Speaker 2 (02:19):
It's what you know it's.
If you see it and you're doingit every day and you're in the
minutiae of it, you're like,okay, this is comfortable, I
know it, I've.
I did this yesterday, I did itlast week, so it should be the
same today.
So so we get stuck, like yousaid.
Speaker 1 (02:36):
We get stuck in that pattern and you know it's so
funny in in the world that welive, in, joe, in like the
coaching consulting world, andin 2024, on Instagram or
wherever you are, it's likeyou're constantly being sold
this aspirational dream thatsays, oh, there's this magic
bullet and you're going tofinally go from six to seven and
(03:00):
, based on this magic bullet,and come on, like, come on.
We all know that that is not.
That's not the deal.
You know.
The deal is you have toreevaluate what you're doing and
why you're doing it and howyou're doing it, and break it,
(03:21):
probably in order to pushforward to that next place.
And it's going to.
It's going to require a changein you and a change in your
business process, and everybodyjust like once, they're like not
have that conversation, right?
We were talking before we hitrecord about this notion that
(03:43):
we've seen and operatedbusinesses that run at six and
we've seen and operatedbusinesses that operate at seven
, and we're the same human being, right?
So what was the difference?
Timing, process and maybe mostof all, is alignment to, to
(04:07):
mission and dream and and vision.
And you know, because it'syou're pumped to get up every
day to go do what it is that youwant to do and as soon as the
joy is gone we talked about thison another podcast as soon as
the joy is gone, then it's oneway or another, it's going going
to crash, right.
Speaker 2 (04:25):
Wish you could all see Matt right now, good old
Italian, just using those handsand expressing every emotion
that he's been through,experienced not just himself.
We've both done it.
We've hit the top of themountain.
I think I've shared in the pastmy wife and I have.
We've owned our own businesses.
(04:46):
We flipped a lot of houses.
We've taken that piece of junkproperty in the middle of a
neighborhood and we turned itinto the star and then we got it
to where it looked good.
We sell it and we go get, we gofind another one.
And I think what happens withmost CEOs and leaders and since
(05:07):
our passion is Christian CEOsand leaders that want to parlay
their faith from their personallife and how do we immerse in
our business life and make themall running in cadence and get
into that runner's high whereeverything is clicking, the.
(05:35):
What happens to us is whenwe're in a pattern of the same.
We've experienced somethingthat we're going through, we we
get comfortable in that, but assoon as someone that comes along
and I think Matt, you and Ihave talked about this where
just talking it through with alike-minded person, there's so
many CEOs and leaders out therethat don't have these
(05:55):
conversations with anyone.
It's a conversation they'rehaving in their own mind and
they don't really get the answerthey're looking for.
I think it's like a low levelburn.
Speaker 1 (06:06):
There's this low level burn too.
You don't have the conversationbecause you don't have anybody
to have the conversation with.
So you just get up and do thethings all day and in the back
of your mind you're like this iskind of sucking, but it doesn't
actually come all the way out.
Right?
You touched on something therethat I want to go talk about
being in the zone.
I like to think about that andcall that the flywheel.
(06:26):
I don't know if you said thisor not, but I was thinking
runners high when you said itand to me that's like step three
, if you're listening to thisand you're like, yeah, you know,
I've been doing the same couplehundred thousand, five hundred
thousand, whatever the number is, and I want to break through to
the next level and I don't knowhow.
(06:47):
Step one is alignment to purpose.
If you're running a businessfor the money, to the extent
that you're doing that, it'snever gonna go because you don't
have, even though you may youmight not even have lost track
of the fact that this is true,but you don't appreciate the
fact that your joy is gone.
You're not living for a dream,you're trying to make a dollar,
(07:10):
and unless those two things arein alignment, it's never going
to scale.
It's just not.
I mean, maybe one in a million,but not with any kind of
certain success, not with anykind of batting average.
Can you scale something that'snot in alignment with who you
are and what you're actuallytrying to do?
And I think that those kinds ofwords get fuzzy and people
(07:30):
start thinking that, oh, that'sjust.
I hate the term woo-woo, but Ican't seem to our mission.
We're supposed to be aligned toour dream that he's put on our
heart and people get confusedabout that.
But it's actually pretty clearwhen you really start to unpack
it, what makes you burn.
You know, you were on yetanother podcast we've already
(07:53):
done.
You were talking about a pastclient of ours that when he got
started talking about what he'dlove to do, he just lit up, like
I'm lit up right now.
But in the same conversationthat same person was, you could
see him thinking I can't do that.
That doesn't make sense.
It's irrational like no.
So step one, step one's that.
(08:17):
Step two this could be a longpart of this conversation is
persevere, which you and I, joeand I, just spent the last hour
talking about the relentlessneed for perseverance and what's
really interesting and I thinkboth Joe and I can attest to
this is that you're never reallygoing to persevere all the way
(08:39):
to the win if you're out ofalignment with your dream.
Speaker 2 (08:42):
That alignment is so important.
We talked about this thismorning.
Is it in alignment with the waythat our God wired us?
Are we actually doing what hedesigned us to do?
You shared something thismorning on social media about
Steve Harvey the comedian.
He likes to talk to hisaudience after a show.
He started off with guys.
(09:03):
Comedy is easy.
For me, it's how God wired me.
This is what I'm supposed to bedoing.
I'm supposed to be making youlaugh because it's God's perfect
design.
I think that alignment for mostleaders is when they start
seeing the alignment challenge.
It can come up through the body, through pain, disease, things
(09:27):
that they can't describe.
It's like why am I feeling thisway?
And it's when the body's at andwe've heard it several times is
at dis-ease.
The alignment has been knockedoff balance and for anyone
listening to this, for Matt andI, the most important alignment
(09:48):
of anything is our faith inChrist and it's parlaying that
special relationship, that walkwith Christ.
And how do we take that fromour personal lives into the
boardroom?
And it reminds me of Proverbs16.3, and I brought this up this
morning.
16.3 says commit to the Lordwhatever you do, and he will
(10:09):
establish your plans.
And then, of course, jeremiah29.11 is for I know the plans I
have for you, declares the Lordplans to prosper you and not to
harm you, plans to give you ahope and a future.
So much scripture is sofoundationally important.
I know for Matt, for myself,but for a lot of you, listening
(10:30):
is that you know you go tochurch on Sunday or maybe you go
to a Wednesday night Biblestudy, but that's an hour of our
lives here and there across theweek.
But what does it look like 24-7?
What does it look like in theboardroom?
But what does it look like 24seven?
What does it look like in theboardroom?
What does it look like ifsomeone did a 30 story view of
(10:53):
your business and said I seewhere the alignment's out and
it's in our faith walk.
We try to do things on our ownand I think that's where a lot
of the struggle comes from.
I wish you guys could have beena fly on the wall before we
started hitting the record.
We were fired up about thesolve of what people go through
(11:14):
on a daily basis, and it's notjust business owners, it's
everybody.
It's fixing that angst.
The answer's right there for us.
Unfortunately, we don't go tohim enough, unfortunately we
don't go to him enough.
Speaker 1 (11:27):
You know it comes back to this process versus
outcome.
I just wrote persistence in theprocess.
I feel like maturity is theever increasing span that you're
willing to endure the processwithout the outcome, just
(11:52):
continuing to lay another brick,have another conversation.
What you saw in me an hour ago,joe, is this frustration.
It's okay to be frustrated.
I'm frustrated this morningwhere I was like, oh, I don't
want the outcome, even though Iknow that ain't it, and we
(12:12):
talked about it for an hour.
We had some great prayer aboutit and it's OK, cool, I'm ready
to lay another brick.
And so that's step two.
So we're digging through thisthree step.
This is, this is gold.
You guys like save this podcast.
Give us a view on ApplePodcasts, by the way, please.
Thanks.
So it's alignment to your dream,perseverance in the process and
(12:41):
then flywheel effect, and thisis the seven-figure gold that
you don't know about if you'venever run a seven-figure
business, is that the onlydifference between a six-figure
business and a seven-figurebusiness is the flywheel effect,
which Joe called being in thezone.
I've also alluded to the ideaof runner's high, which there
was a season there a few yearsago.
I was running every day and Ifinally learned what runner's
high feels like.
(13:03):
And it's this state of euphoriawhere it feels automatic and
you're just going there and youcould just go forever and it
feels effortless.
And that's the differencebetween a six-figure business
and a seven-figure business.
If you only run a six-figurebusiness, you think there's only
the perseverance, you thinkthere's only the just lay
(13:24):
another brick and it never,never, never ends.
You think there's only the justlay another brick and it never,
never, never ends.
And what you don't know isseven-figure business is the
breakthrough, where it feelseffortless and it starts to just
spoof, it just starts to go andyou can't control it anymore.
And, by the way, it's adifferent podcast, but some
people pull it back by trying tocontrol it.
(13:44):
Pull it back by trying tocontrol it.
And, guys, it's thisperseverance and knowing that
you're seeking the flywheeleffect, knowing that that's what
, like that, there's a dream,there is something on the other
side and that's what that lookslike.
It's the same business you'rerunning today.
It's just gonna feel differentwhen you hit that moment.
Speaker 2 (14:12):
Which leads me to this very cheesy and Matt has no
idea where I'm gonna go rightnow, but it's a cheesy analogy.
But as you were laying that out, it made me think, guys, for
years I loved working out toP90X Tony Horton.
He's 66 years old now and ifyou go look for Tony Horton
online, the guy is a rock at 66years of age.
But 20 years ago my wife wassitting in a hotel waiting for
(14:36):
me to get out of conference andshe said, hey, when I got back
she says I just ordered BeachBot.
We're going to get in shapetogether.
And I dove into his program somuch so I recorded every pushup,
every pull up, every chin up.
(14:56):
I had sheets, years of mewriting down progressions of
growth.
I had it all written down, matt.
Yes, there is a hyphen betweenanal and retentive.
Speaker 1 (15:10):
I was just saying I was just sitting here listening
to you going.
I'll never do that.
Speaker 2 (15:13):
Yeah, I know, but we all have our way.
So what happened over the yearsin this analogy is I got to a
point in my life that I saidthis is the size I want to be
suit jacket wise the rest of mylife.
I don't want to go buy any moresport coats that are a
different size.
I want everything to fit.
(15:34):
I want my pants size.
So I stopped writing everythingdown and said I know, if I do
this and this, I could stay thesame weight, same size, and I'll
be out of the woods and guesswhat?
I've stayed that same weightsize for the last 10 years
without writing anything down.
But did I grow?
Speaker 1 (15:56):
Because it became unconscious.
Is what you're?
That's what you're driving at.
Is you reach that?
Speaker 2 (16:00):
place.
I came to that unconsciousplace where it became repetitive
.
But I said to myself at thebeginning of that Matt, I don't
really want to grow my muscleany bigger.
I don't want to be some big.
Hey, I talk like this and lookat my muscle.
I didn't want to be that.
I said this is what I want tobe.
(16:21):
And there's a lot of people outthere that are like you know,
I'm okay making six figures andI'm going to keep repeating my
same processes, which was what Iwas doing.
I was okay repeating my sameprocesses because I was okay
with not growing.
But there's a group of peoplewho are like no, I need to write
down everything I'm doing sothat I can look back and measure
(16:41):
it against what I did beforewhen I was doing six figures Am
I improving?
And the only way to improveeveryone is you've got to write
down the measurement of whereyou are today, where you were
yesterday and where I want to go.
And that's how I grew for yearswriting it down in that sense
when I talk about workouts.
But to me, yes, it's thatcheesy analogy.
(17:03):
To get back to, how are wetreating our business?
Are we doing the same thingover and over and again and
expecting a different result.
Speaker 1 (17:12):
Yeah well, and I think you're right about the
fact there's a great area toexpand on the idea that you
might be happy at the currentlevel of business and, if that's
true, kind of this isn't foryou.
But here's the thing Businesseshave to be growing or they're
dying and you're going to getbored at some point.
(17:37):
Whether it's two years or fiveyears or 10 years, you're going
to get bored if it's not moving.
And we're in an incrediblyinflationary environment.
Let's not miss that.
Half a million dollars inrevenue used to seem like a lot
of money and let's not miss thatHalf a million dollars in
revenue used to seem like a lotof money and now it's not.
I'm fond of the phrase $5,000is the new 500.
If you're not reaching to gofrom six to seven, you're going
(18:00):
to have a problem in the future.
A because you're going to getbored as an entrepreneur and B
because the world's moving by.
I'm old enough that I rememberthinking that making six figures
at all was like, oh my God, ifI could ever, ever, ever make a
hundred.
I remember thinking that way.
And now that's just out ofcollege money, right.
So you got to be at some level.
(18:22):
I think.
Where am I growing to?
But that also goes back to stepnumber one of alignment to your
dream.
Alignment to your dream shouldnever be, I promise you.
God's not saying, oh, just getto this place and stay there for
the rest of your life.
That's not the way God talks,right?
It's always more than you canaccomplish, more than you could
(18:43):
ever ask or imagine.
If you're not chasing somethinghuge, what are you doing here?
God's not oh, like the Bibledoesn't say oh, get comfy and
retire.
My man, jamie, said somethingon a sermon one day.
About what did he say?
Because he's a recoveringalcoholic and he said there's no
(19:04):
way that God said that youshould lock yourself in your
gated community and drinkyourself into oblivion because
you know Jesus.
Speaker 2 (19:11):
He doesn't talk like that.
It really made me think aboutthe parable of the talents, and
a talent back in biblical, ismoney and what the three people
that Christ talks about, whatthey did with that money for
their boss.
And one buried it and, in asense, if you don't want to grow
(19:31):
, you've buried it and said,okay, I'm okay with this.
You didn't even try to investit, you just said this is it,
and so we don't want to be thatit's true in all of this.
Speaker 1 (19:45):
Sometimes I look at things like the parable of the
talents and I go.
I can see myself in everysingle version of that.
So the best version of me isaspirational and digging deep
and trying to build somethinggreater, and the worst in me is
burying it.
The first piece of land Ibought in the current set of
(20:06):
land I bought after the greatcrash of 08, 09.
It was a small piece of landand I intended to build the
tiniest little shack on it.
I used to describe it and Icalled it the Unabomber strategy
and I'm like just give me theshack in the woods, some weapons
, some alcohol, and like, don'tknow anyone ever talk to me
again.
So that's the lowest level ofthe parable of the talents right
(20:32):
there half the audience.
I'm not saying, do that I'msaying there's a piece of that
in all of us, right, and Ididn't do that, by the way, but
I did think it I did.
I did think it and you thoughtit too.
Come on, I I know Same thingRaise your hand.
You thought at some point, youthought I'd like to be in a
shack in the woods and have noone talk to me ever again.
That's not a good strategy andthat's not growth, and that's
(20:54):
not what God put us here for.
Speaker 2 (20:55):
Exactly, but it's fun hearing it come from you.
So where is it that someonelands in processing all of this,
because we've just shared a lot.
Do they bury their talent?
Back in the day, talent wasmoney and the analogy is really
(21:17):
about how God wired us.
Don't bury what God created inus.
He wants the best for us.
He wants us to keep growing.
Speaker 1 (21:25):
I think it's alignment to your dream which,
if you're a follower of Christ,your dream is going to be what
he's pouring it into your spiritall the time.
There's something burninginside of you, and if you're not
doing that, that's step one.
It just is.
You know you can't be afollower of Christ and not be
(21:47):
chasing something that's biggerthan your capability If all
you're doing is what you'recapable of, that ain't following
Jesus.
I don't think I've ever said itthat way.
If you're an entrepreneur andyou're following Jesus, you
better be scared to death thatif he doesn't show up you can't
(22:08):
execute.
Otherwise you just aren't doingit.
Actually, you're living on yourpower, your god, you know.
So we've taken the fight to ahigher level, but I mean I I
think that's true yep, hedoesn't want us to be lukewarm.
Speaker 2 (22:22):
He wants, wants us to fight the good fight.
He wants us to stand firm.
He doesn't want us to fear.
We've repeated this over a fewother podcasts 365 times in the
Bible it says do not fear.
And maybe that's one of thebiggest hiccups people have.
Is this fear of growth, fear ofwhat comes with that growth,
(22:48):
fear of can I manage the growth?
Fear of am I wired to do thatkind of growth?
It's all of that.
I think the coming years aregoing to produce a lot of Christ
warriors.
I think more people are goingback to their original
foundation and their faith.
They're realizing we need aSavior.
(23:09):
For so long, I think, we'velost Him.
We've lost Him in our schools.
We've lost Him in ourleadership.
We've lost Him, in some cases,in our churches.
Churches have lost their way.
So it's up to us individuallyto say you know what way.
So it's up to us individuallyto say you know what?
I can't do this without Jesus.
Speaker 1 (23:34):
I want to grow and we got to get back to basics.
Yeah, and I think the church ofthe business world is there, a
greater testimony than I'mchasing this huge dream and I'm
out on a limb so far that I amcompletely reliant upon the Lord
to show up or we're dead.
That's testimony.
I'm walking on the water and ifthe Lord's not in it, we're
(23:57):
dead.
Speaker 2 (23:58):
Yeah, we're burning the boats, baby.
Speaker 1 (24:00):
Burn a man.
I think that's a wrap.
Guys, Thanks for being with uson the Certain Success Podcast.
We'll see you back here soon.
Hey guys, welcome back to the Certain Success
Podcast, Matt and Joe here.
Today is business day.
Lots of our podcasts are somuch Jesus, which there's
nothing wrong with that but weare business owners trying to
build businesses.
Most of y'all with us are inthat same mode.
So today we're gonna talk aboutthe thing that we do the most,
(00:22):
which is we help businesses gofrom a six-figure business to a
seven-figure business.
It doesn't mean that we don'thelp eight-figure businesses and
all that other kind of stuff,but the reality is the vast
majority of businesses that aresuccessful at all are in the mid
to high sixes and they want togo to seven, and what happens is
(00:44):
everybody gets stuck.
So you ready for?
Speaker 2 (00:46):
that, joe Ready, let's do it.
Speaker 1 (00:51):
Okay, if you've been listening to me for a minute,
you know that I've built a bunchof businesses that crashed and
burned, but I built three in mycareer that broke through the
seven figure barrier and I think, if you're listening to this,
you can raise your hand.
If your business is doing sixfigures, everybody raise your
(01:14):
hand.
Right, at least six figures.
And the truth is that 99% of usare running a business that's
in the six figure range and itjust is the reality.
And what happens is you go to acertain point, you reach your
natural ceiling of achievement,which means, whatever my skills
(01:35):
and habits and personality andflaws and like all the things
that make up who you are,they're going to allow you to
get to a certain point based onyour maximum amount of hustle,
and they're just going to get toa place and everybody does it.
And then what happens is youget stuck there and the vast
(01:56):
majority of people never breakthrough it.
You either get bored and youquit, or you fail, or both, or
you just stay there and you justkeep running the same business
and making the same result.
I think we don't talk aboutenough the fact that is just
like a constant repeat until youdie.
Like you don't want to get off.
You don't get off the train,it's comfortable.
Speaker 2 (02:19):
It's what you know it's.
If you see it and you're doingit every day and you're in the
minutiae of it, you're like,okay, this is comfortable, I
know it, I've.
I did this yesterday, I did itlast week, so it should be the
same today.
So so we get stuck, like yousaid.
Speaker 1 (02:36):
We get stuck in that pattern and you know it's so
funny in in the world that welive, in, joe, in like the
coaching consulting world, andin 2024, on Instagram or
wherever you are, it's likeyou're constantly being sold
this aspirational dream thatsays, oh, there's this magic
bullet and you're going tofinally go from six to seven and
(03:00):
, based on this magic bullet,and come on, like, come on.
We all know that that is not.
That's not the deal.
You know.
The deal is you have toreevaluate what you're doing and
why you're doing it and howyou're doing it, and break it,
(03:21):
probably in order to pushforward to that next place.
And it's going to.
It's going to require a changein you and a change in your
business process, and everybodyjust like once, they're like not
have that conversation, right?
We were talking before we hitrecord about this notion that
(03:43):
we've seen and operatedbusinesses that run at six and
we've seen and operatedbusinesses that operate at seven
, and we're the same human being, right?
So what was the difference?
Timing, process and maybe mostof all, is alignment to, to
(04:07):
mission and dream and and vision.
And you know, because it'syou're pumped to get up every
day to go do what it is that youwant to do and as soon as the
joy is gone we talked about thison another podcast as soon as
the joy is gone, then it's oneway or another, it's going going
to crash, right.
Speaker 2 (04:25):
Wish you could all see Matt right now, good old
Italian, just using those handsand expressing every emotion
that he's been through,experienced not just himself.
We've both done it.
We've hit the top of themountain.
I think I've shared in the pastmy wife and I have.
We've owned our own businesses.
(04:46):
We flipped a lot of houses.
We've taken that piece of junkproperty in the middle of a
neighborhood and we turned itinto the star and then we got it
to where it looked good.
We sell it and we go get, we gofind another one.
And I think what happens withmost CEOs and leaders and since
(05:07):
our passion is Christian CEOsand leaders that want to parlay
their faith from their personallife and how do we immerse in
our business life and make themall running in cadence and get
into that runner's high whereeverything is clicking, the.
(05:35):
What happens to us is whenwe're in a pattern of the same.
We've experienced somethingthat we're going through, we we
get comfortable in that, but assoon as someone that comes along
and I think Matt, you and Ihave talked about this where
just talking it through with alike-minded person, there's so
many CEOs and leaders out therethat don't have these
(05:55):
conversations with anyone.
It's a conversation they'rehaving in their own mind and
they don't really get the answerthey're looking for.
I think it's like a low levelburn.
Speaker 1 (06:06):
There's this low level burn too.
You don't have the conversationbecause you don't have anybody
to have the conversation with.
So you just get up and do thethings all day and in the back
of your mind you're like this iskind of sucking, but it doesn't
actually come all the way out.
Right?
You touched on something therethat I want to go talk about
being in the zone.
I like to think about that andcall that the flywheel.
(06:26):
I don't know if you said thisor not, but I was thinking
runners high when you said itand to me that's like step three
, if you're listening to thisand you're like, yeah, you know,
I've been doing the same couplehundred thousand, five hundred
thousand, whatever the number is, and I want to break through to
the next level and I don't knowhow.
(06:47):
Step one is alignment to purpose.
If you're running a businessfor the money, to the extent
that you're doing that, it'snever gonna go because you don't
have, even though you may youmight not even have lost track
of the fact that this is true,but you don't appreciate the
fact that your joy is gone.
You're not living for a dream,you're trying to make a dollar,
(07:10):
and unless those two things arein alignment, it's never going
to scale.
It's just not.
I mean, maybe one in a million,but not with any kind of
certain success, not with anykind of batting average.
Can you scale something that'snot in alignment with who you
are and what you're actuallytrying to do?
And I think that those kinds ofwords get fuzzy and people
(07:30):
start thinking that, oh, that'sjust.
I hate the term woo-woo, but Ican't seem to our mission.
We're supposed to be aligned toour dream that he's put on our
heart and people get confusedabout that.
But it's actually pretty clearwhen you really start to unpack
it, what makes you burn.
You know, you were on yetanother podcast we've already
(07:53):
done.
You were talking about a pastclient of ours that when he got
started talking about what he'dlove to do, he just lit up, like
I'm lit up right now.
But in the same conversationthat same person was, you could
see him thinking I can't do that.
That doesn't make sense.
It's irrational like no.
So step one, step one's that.
(08:17):
Step two this could be a longpart of this conversation is
persevere, which you and I, joeand I, just spent the last hour
talking about the relentlessneed for perseverance and what's
really interesting and I thinkboth Joe and I can attest to
this is that you're never reallygoing to persevere all the way
(08:39):
to the win if you're out ofalignment with your dream.
Speaker 2 (08:42):
That alignment is so important.
We talked about this thismorning.
Is it in alignment with the waythat our God wired us?
Are we actually doing what hedesigned us to do?
You shared something thismorning on social media about
Steve Harvey the comedian.
He likes to talk to hisaudience after a show.
He started off with guys.
(09:03):
Comedy is easy.
For me, it's how God wired me.
This is what I'm supposed to bedoing.
I'm supposed to be making youlaugh because it's God's perfect
design.
I think that alignment for mostleaders is when they start
seeing the alignment challenge.
It can come up through the body, through pain, disease, things
(09:27):
that they can't describe.
It's like why am I feeling thisway?
And it's when the body's at andwe've heard it several times is
at dis-ease.
The alignment has been knockedoff balance and for anyone
listening to this, for Matt andI, the most important alignment
(09:48):
of anything is our faith inChrist and it's parlaying that
special relationship, that walkwith Christ.
And how do we take that fromour personal lives into the
boardroom?
And it reminds me of Proverbs16.3, and I brought this up this
morning.
16.3 says commit to the Lordwhatever you do, and he will
(10:09):
establish your plans.
And then, of course, jeremiah29.11 is for I know the plans I
have for you, declares the Lordplans to prosper you and not to
harm you, plans to give you ahope and a future.
So much scripture is sofoundationally important.
I know for Matt, for myself,but for a lot of you, listening
(10:30):
is that you know you go tochurch on Sunday or maybe you go
to a Wednesday night Biblestudy, but that's an hour of our
lives here and there across theweek.
But what does it look like 24-7?
What does it look like in theboardroom?
But what does it look like 24seven?
What does it look like in theboardroom?
What does it look like ifsomeone did a 30 story view of
(10:53):
your business and said I seewhere the alignment's out and
it's in our faith walk.
We try to do things on our ownand I think that's where a lot
of the struggle comes from.
I wish you guys could have beena fly on the wall before we
started hitting the record.
We were fired up about thesolve of what people go through
(11:14):
on a daily basis, and it's notjust business owners, it's
everybody.
It's fixing that angst.
The answer's right there for us.
Unfortunately, we don't go tohim enough, unfortunately we
don't go to him enough.
Speaker 1 (11:27):
You know it comes back to this process versus
outcome.
I just wrote persistence in theprocess.
I feel like maturity is theever increasing span that you're
willing to endure the processwithout the outcome, just
(11:52):
continuing to lay another brick,have another conversation.
What you saw in me an hour ago,joe, is this frustration.
It's okay to be frustrated.
I'm frustrated this morningwhere I was like, oh, I don't
want the outcome, even though Iknow that ain't it, and we
(12:12):
talked about it for an hour.
We had some great prayer aboutit and it's OK, cool, I'm ready
to lay another brick.
And so that's step two.
So we're digging through thisthree step.
This is, this is gold.
You guys like save this podcast.
Give us a view on ApplePodcasts, by the way, please.
Thanks.
So it's alignment to your dream,perseverance in the process and
(12:41):
then flywheel effect, and thisis the seven-figure gold that
you don't know about if you'venever run a seven-figure
business, is that the onlydifference between a six-figure
business and a seven-figurebusiness is the flywheel effect,
which Joe called being in thezone.
I've also alluded to the ideaof runner's high, which there
was a season there a few yearsago.
I was running every day and Ifinally learned what runner's
high feels like.
(13:03):
And it's this state of euphoriawhere it feels automatic and
you're just going there and youcould just go forever and it
feels effortless.
And that's the differencebetween a six-figure business
and a seven-figure business.
If you only run a six-figurebusiness, you think there's only
the perseverance, you thinkthere's only the just lay
(13:24):
another brick and it never,never, never ends.
You think there's only the justlay another brick and it never,
never, never ends.
And what you don't know isseven-figure business is the
breakthrough, where it feelseffortless and it starts to just
spoof, it just starts to go andyou can't control it anymore.
And, by the way, it's adifferent podcast, but some
people pull it back by trying tocontrol it.
(13:44):
Pull it back by trying tocontrol it.
And, guys, it's thisperseverance and knowing that
you're seeking the flywheeleffect, knowing that that's what
, like that, there's a dream,there is something on the other
side and that's what that lookslike.
It's the same business you'rerunning today.
It's just gonna feel differentwhen you hit that moment.
Speaker 2 (14:12):
Which leads me to this very cheesy and Matt has no
idea where I'm gonna go rightnow, but it's a cheesy analogy.
But as you were laying that out, it made me think, guys, for
years I loved working out toP90X Tony Horton.
He's 66 years old now and ifyou go look for Tony Horton
online, the guy is a rock at 66years of age.
But 20 years ago my wife wassitting in a hotel waiting for
(14:36):
me to get out of conference andshe said, hey, when I got back
she says I just ordered BeachBot.
We're going to get in shapetogether.
And I dove into his program somuch so I recorded every pushup,
every pull up, every chin up.
(14:56):
I had sheets, years of mewriting down progressions of
growth.
I had it all written down, matt.
Yes, there is a hyphen betweenanal and retentive.
Speaker 1 (15:10):
I was just saying I was just sitting here listening
to you going.
I'll never do that.
Speaker 2 (15:13):
Yeah, I know, but we all have our way.
So what happened over the yearsin this analogy is I got to a
point in my life that I saidthis is the size I want to be
suit jacket wise the rest of mylife.
I don't want to go buy any moresport coats that are a
different size.
I want everything to fit.
(15:34):
I want my pants size.
So I stopped writing everythingdown and said I know, if I do
this and this, I could stay thesame weight, same size, and I'll
be out of the woods and guesswhat?
I've stayed that same weightsize for the last 10 years
without writing anything down.
But did I grow?
Speaker 1 (15:56):
Because it became unconscious.
Is what you're?
That's what you're driving at.
Is you reach that?
Speaker 2 (16:00):
place.
I came to that unconsciousplace where it became repetitive
.
But I said to myself at thebeginning of that Matt, I don't
really want to grow my muscleany bigger.
I don't want to be some big.
Hey, I talk like this and lookat my muscle.
I didn't want to be that.
I said this is what I want tobe.
(16:21):
And there's a lot of people outthere that are like you know,
I'm okay making six figures andI'm going to keep repeating my
same processes, which was what Iwas doing.
I was okay repeating my sameprocesses because I was okay
with not growing.
But there's a group of peoplewho are like no, I need to write
down everything I'm doing sothat I can look back and measure
(16:41):
it against what I did beforewhen I was doing six figures Am
I improving?
And the only way to improveeveryone is you've got to write
down the measurement of whereyou are today, where you were
yesterday and where I want to go.
And that's how I grew for yearswriting it down in that sense
when I talk about workouts.
But to me, yes, it's thatcheesy analogy.
(17:03):
To get back to, how are wetreating our business?
Are we doing the same thingover and over and again and
expecting a different result.
Speaker 1 (17:12):
Yeah well, and I think you're right about the
fact there's a great area toexpand on the idea that you
might be happy at the currentlevel of business and, if that's
true, kind of this isn't foryou.
But here's the thing Businesseshave to be growing or they're
dying and you're going to getbored at some point.
(17:37):
Whether it's two years or fiveyears or 10 years, you're going
to get bored if it's not moving.
And we're in an incrediblyinflationary environment.
Let's not miss that.
Half a million dollars inrevenue used to seem like a lot
of money and let's not miss thatHalf a million dollars in
revenue used to seem like a lotof money and now it's not.
I'm fond of the phrase $5,000is the new 500.
If you're not reaching to gofrom six to seven, you're going
(18:00):
to have a problem in the future.
A because you're going to getbored as an entrepreneur and B
because the world's moving by.
I'm old enough that I rememberthinking that making six figures
at all was like, oh my God, ifI could ever, ever, ever make a
hundred.
I remember thinking that way.
And now that's just out ofcollege money, right.
So you got to be at some level.
(18:22):
I think.
Where am I growing to?
But that also goes back to stepnumber one of alignment to your
dream.
Alignment to your dream shouldnever be, I promise you.
God's not saying, oh, just getto this place and stay there for
the rest of your life.
That's not the way God talks,right?
It's always more than you canaccomplish, more than you could
(18:43):
ever ask or imagine.
If you're not chasing somethinghuge, what are you doing here?
God's not oh, like the Bibledoesn't say oh, get comfy and
retire.
My man, jamie, said somethingon a sermon one day.
About what did he say?
Because he's a recoveringalcoholic and he said there's no
(19:04):
way that God said that youshould lock yourself in your
gated community and drinkyourself into oblivion because
you know Jesus.
Speaker 2 (19:11):
He doesn't talk like that.
It really made me think aboutthe parable of the talents, and
a talent back in biblical, ismoney and what the three people
that Christ talks about, whatthey did with that money for
their boss.
And one buried it and, in asense, if you don't want to grow
(19:31):
, you've buried it and said,okay, I'm okay with this.
You didn't even try to investit, you just said this is it,
and so we don't want to be thatit's true in all of this.
Speaker 1 (19:45):
Sometimes I look at things like the parable of the
talents and I go.
I can see myself in everysingle version of that.
So the best version of me isaspirational and digging deep
and trying to build somethinggreater, and the worst in me is
burying it.
The first piece of land Ibought in the current set of
(20:06):
land I bought after the greatcrash of 08, 09.
It was a small piece of landand I intended to build the
tiniest little shack on it.
I used to describe it and Icalled it the Unabomber strategy
and I'm like just give me theshack in the woods, some weapons
, some alcohol, and like, don'tknow anyone ever talk to me
again.
So that's the lowest level ofthe parable of the talents right
(20:32):
there half the audience.
I'm not saying, do that I'msaying there's a piece of that
in all of us, right, and Ididn't do that, by the way, but
I did think it I did.
I did think it and you thoughtit too.
Come on, I I know Same thingRaise your hand.
You thought at some point, youthought I'd like to be in a
shack in the woods and have noone talk to me ever again.
That's not a good strategy andthat's not growth, and that's
(20:54):
not what God put us here for.
Speaker 2 (20:55):
Exactly, but it's fun hearing it come from you.
So where is it that someonelands in processing all of this,
because we've just shared a lot.
Do they bury their talent?
Back in the day, talent wasmoney and the analogy is really
(21:17):
about how God wired us.
Don't bury what God created inus.
He wants the best for us.
He wants us to keep growing.
Speaker 1 (21:25):
I think it's alignment to your dream which,
if you're a follower of Christ,your dream is going to be what
he's pouring it into your spiritall the time.
There's something burninginside of you, and if you're not
doing that, that's step one.
It just is.
You know you can't be afollower of Christ and not be
(21:47):
chasing something that's biggerthan your capability If all
you're doing is what you'recapable of, that ain't following
Jesus.
I don't think I've ever said itthat way.
If you're an entrepreneur andyou're following Jesus, you
better be scared to death thatif he doesn't show up you can't
(22:08):
execute.
Otherwise you just aren't doingit.
Actually, you're living on yourpower, your god, you know.
So we've taken the fight to ahigher level, but I mean I I
think that's true yep, hedoesn't want us to be lukewarm.
Speaker 2 (22:22):
He wants, wants us to fight the good fight.
He wants us to stand firm.
He doesn't want us to fear.
We've repeated this over a fewother podcasts 365 times in the
Bible it says do not fear.
And maybe that's one of thebiggest hiccups people have.
Is this fear of growth, fear ofwhat comes with that growth,
(22:48):
fear of can I manage the growth?
Fear of am I wired to do thatkind of growth?
It's all of that.
I think the coming years aregoing to produce a lot of Christ
warriors.
I think more people are goingback to their original
foundation and their faith.
They're realizing we need aSavior.
(23:09):
For so long, I think, we'velost Him.
We've lost Him in our schools.
We've lost Him in ourleadership.
We've lost Him, in some cases,in our churches.
Churches have lost their way.
So it's up to us individuallyto say you know what way.
So it's up to us individuallyto say you know what?
I can't do this without Jesus.
Speaker 1 (23:34):
I want to grow and we got to get back to basics.
Yeah, and I think the church ofthe business world is there, a
greater testimony than I'mchasing this huge dream and I'm
out on a limb so far that I amcompletely reliant upon the Lord
to show up or we're dead.
That's testimony.
I'm walking on the water and ifthe Lord's not in it, we're
(23:57):
dead.
Speaker 2 (23:58):
Yeah, we're burning the boats, baby.
Speaker 1 (24:00):
Burn a man.
I think that's a wrap.
Guys, Thanks for being with uson the Certain Success Podcast.
We'll see you back here soon.
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