Struggling with pricing your personal training services? You’re not alone! Many trainers fear charging too much or losing clients, but the secret to setting the right price isn’t just about numbers—it’s about psychology.
In this episode, we break down:
✅ Why clients buy (hint: it's not just about your sessions!)
✅ The power of anchoring and how it influences purchasing decisions
✅ How the Decoy Effect guides clients toward your best offer
✅ Using scarcity & urgency to create demand
✅ The art of price framing to make your services feel more affordable
✅ How to state your price with confidence (and stop underselling yourself!)
📢 Whether you're just starting out or looking to increase your rates without losing clients, this episode will equip you with proven pricing strategies used by top fitness professionals.
🔥 Don’t miss this deep dive into pricing psychology—tune in now and start charging what you’re worth!
Show Links:
Get Certified as a Personal Trainer
Business and Sales: The Guide to Success as a Personal Trainer
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.