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December 1, 2021 71 mins
Dans cet épisode, nos podcasteurs maisons couvriront: /// Rétrospective 2021 /// - La communication entourant la campagne de vaccination contre la COVID-19 et l’utilisation de la science comportementale - L’impact des porte-paroles sur les entreprises, incluant le Guillaume Lemay-Thivierge-gate, Michael Rousseau, pdg unilingue d’Air Canada - Les changements importants dans le paysage médiatique, incluant le 24 Heures et le Journal Métro, ainsi que la série documentaire La Une /// Entrevue /// - Entretien avec Alain McKenna pour la sortie de son livre 100 choses à savoir absolument en 2022 /// Regard sur 2022 /// - Le retour des événements en présentiel - L’inflation, les pénuries de produits, les perspectives économiques et l’impact sur nos clients - Les tendances des médias sociaux, incluant l’explosion de TikTok et le retrait de marques de plateformes comme Facebook et Instagram /////////////////// Co-animateurs: Julie Deschambault, Audrey Huot-Grondin, Alexandre Lainesse Invité: Alain McKenna Technique et montage sonore: Stéphane Vaillancourt
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