Ep. 52 Stew Redwine

EPISODE SUMMARY: Stew Redwine is the VP of Creative Services at Oxford Road and host of the Ad Infinitum Podcast. He shares the tips and tricks he’s learned from years of experience creating audio and video advertisements and his thoughts on the future of podcasting.

On this episode of Chachi Loves Everybody, Chachi talks to Stew Redwine about:

1. Growing up in Kansas City and cold calling producers to build out his network and get involved in film productions
2. Having kids and moving to LA for more on-set opportunities
3. Being in charge of an entire production for Sprint and maxing out credit cards to afford it
4. Working freelance at Oxford Road and the decision to go full-time
5. The process he goes through to pitch clients and help them find the right strategy
6. The difference between performance marketing and brand building
7. Why podcast advertising is so successful
8. The secret to a successful audio or TV ad
9. The Importance of Mnemonics and Sonic Branding
10. His advice for getting into podcasting and creative direction and thoughts on the future of the industry

And more!

ABOUT THIS EPISODE'S GUEST: This particular vintage of Redwine has a distinct creative flavor. Bright, complex, and down-to-earthy, an unforgettable blend of performance, brand, advertising history, fun, feels, with a hint of wizardry. Grown in Kansas City on direct response TV sets and professionally advertising aged to perfection in Southern California, Stew's been helping make the ads work at Oxford Road since the early days of podcasting. As an intentional transplants to SoCal, Stew and his family happen to agree with the description in Montalvo’s 1610 novel of California; it’s located most closely to Earthly Paradise. From the beaches, to hikes, to biking around their town, to museums, to demolition derby, they’re always adventuring together. And the more variety for this Redwine varietal means a little bit better understanding of more people and plenty more ideas to help make the ads work at Oxford Road where he is VP of Creative Services.

ABOUT THE PODCAST: Chachi Loves Everybody is brought to you by Benztown and hosted by the President of Benztown, Dave “Chachi” Denes. Get a behind-the-scenes look at the myths and legends of the radio industry.

PEOPLE MENTIONED:

• Scott Jolley
• Mel Graham
• Mike Churchill
• Steve Frankel
• Jordan Brady
• Guy Raz
• Ryan Tedder
• Dan Granger
• Bob Pittman
• Scott McDonnell
• Kraig Kichin
• Howard Stern
• Ellen K
• Rick Dees
• Jack Black
• Kurt Cobain
• Brian Cox

ABOUT BENZTOWN: Benztown is a leading international audio imaging, production library, voiceover, programming, podcasting, and jingle production company with over 3,000 affiliations on six different continents. Benztown provides audio brands and radio stations of all formats with end-to-end imaging and production, making high-quality sound and world- class audio branding a reality for radio stations of all market sizes and budgets. Benztown was named to the prestigious Inc. 5000 by Inc. magazine for five consecutive years as one of America’s Fastest-Growing Privately Held Companies. With studios in Los Angeles and Stuttgart, Benztown offers the highest quality audio imaging work parts for 23 libraries across 14 music and spoken word formats including AC, Hot AC, CHR, Country, Hip Hop and R&B, Rhythmic, Classic Hits, Rock, News/Talk, Sports, and JACK. Benztown provides custom VO and imaging across all formats, including commercial VO and copywriting in partnership with Yamanair Creative. Benztown Radio Networks produces, markets, and distributes high-quality programming and services to radio stations around the w