EPISODE SUMMARY: Paige Nienaber, VP of Fun and Games for CPR Promotions, shares the story of his career, and his advice on “The art of getting people to notice you,” AKA promotions.
On this episode of Chachi Loves Everybody, Chachi talks to Paige Nienaber about:
- Braving blizzards while growing up and working in the Twin Cities
- Starting his radio career at Pepperdine University then landing at KGON.
- Learning that radio is supposed to be fun while doing promotions back in Minneapolis
- His unconventional method for applying to jobs
- Learning to do promotions on a budget as the director of “Fun and Games” at WCKZ in Charlotte
- Recovering from a heart attack while rebranding Wild in as the Minister of Good Times in San Francisco.
- Messing with competitors including cancelling the alcohol at their christmas party
- Creating CPR with Jerry Clifton and becoming a consultant
- How to be the person that everybody remembers
And More!
ABOUT THIS EPISODE'S GUEST: Paige Nienaber consults over 100 radio stations as VP of Fun and Games for CPR Promotions. In addition to that, he wrote the weekly Midweek Idea Dump column for All Access, and the monthly stunts column for Morning Mouth. He worked at stations in Portland, Minneapolis, Charlotte, and San Francisco, before finally suckering renowned consultant Jerry Clifton into hiring him to promotionally consult his network of stations.
ABOUT THE PODCAST: Chachi Loves Everybody is brought to you by Benztown and hosted by the President of Benztown, Dave “Chachi” Denes. Get a behind-the-scenes look at the myths and legends of the radio industry.
PEOPLE MENTIONED:
- Gregg Swedberg
- Jeff Smulyan
- Rick Cummings
- Doyle Rose
- Tom Joyner
- Jojo Wright
- Mark Shands
- Dennis Reese
- Jerry Clifton
- Bob Mitchell
- Mancow
- Cliff Berkowitz
- Ben Davis
- Harry Anderson
ABOUT BENZTOWN: Benztown is a leading international audio imaging, production library, voiceover, programming, podcasting, and jingle production company with over 3,000 affiliations on six different continents. Benztown provides audio brands and radio stations of all formats with end-to-end imaging and production, making high-quality sound and world- class audio branding a reality for radio stations of all market sizes and budgets. Benztown was named to the prestigious Inc. 5000 by Inc. magazine for five consecutive years as one of America’s Fastest-Growing Privately Held Companies. With studios in Los Angeles and Stuttgart, Benztown offers the highest quality audio imaging work parts for 23 libraries across 14 music and spoken word formats including AC, Hot AC, CHR, Country, Hip Hop and R&B, Rhythmic, Classic Hits, Rock, News/Talk, Sports, and JACK. Benztown’s Audio Architecture is one of the only commercial libraries that is built exclusively for radio spots to provide the right music for radio commercials. Benztown provides custom VO and imaging across all formats, including commercial VO and copywriting in partnership with Yamanair Creative. Benztown Radio Networks produces, markets, and distributes high-quality programming and services to radio stations around the world, including: The Rick Dees Weekly Top 40 Countdown, The Todd-N-Tyler Radio Empire, Hot Mix, Sunday Night Slow Jams with R Dub!, Flashback, Top 10 Now & Then, Hey, Morton, StudioTexter, The Rooster Show Prep, and AmeriCountry. Benztown + McVay Media Podcast Networks produces and markets premium podcasts including: IEX: Boxes and Lines and Molecular Moments.
Web: benztown.com
Facebook: facebook.com/benztownradio
Twitter: @benztownradio
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