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June 4, 2025 49 mins

What if the pixels and polygons of your favorite video games were the secret architects of today's AI revolution?

Carly Taylor, Field CTO for Gaming at Databricks and founder of ggAI, joins host Conor Bronsdon to illuminate the direct line from video game innovation to the current AI landscape. She explains how the gaming industry's relentless pursuit of better graphics and performance not only drove pivotal GPU advancements and cost reductions, but also fundamentally shaped our popular understanding of artificial intelligence by popularizing the very term "AI" through decades of in-game experiences. Carly shares her personal journey, from a childhood passion for games like Rollercoaster Tycoon ignited while playing with her mom, to becoming a data scientist for Call of Duty. 

The discussion then confronts a long-standing tension in game development: how the critical need to ship titles often relegates vital game data to a secondary concern, a dynamic Carly explains is now being reshaped by AI. She details the inherent challenges game studios face in capturing and leveraging telemetry, from disparate development processes to the lengthy pipeline required for updates. Carly illuminates how modern AI, particularly generative AI, presents a massive opportunity for studios to finally unlock their vast data troves for everything from self-service analytics and community insight generation to revolutionizing QA processes. This pivotal intersection of evolving game data practices and new AI capabilities is poised to redefine how games are made, understood, and ultimately experienced.


Chapters

00:00 Introduction

00:28 The Role of Gaming in AI Development

05:35 Personal Gaming Experiences

08:18 The Intersection of AI and Gaming

12:45 Importance of Data in Game Development

18:55 User Testing and QA in Gaming

25:41 Postmortems and Telemetry

27:13 Beta Testing and Data Preparedness

29:10 Traditional AI vs Generative AI

31:23 Challenges of Implementing AI in Games

35:49 Leveraging AI for Data Analytics

39:33 Automated QA and Reinforcement Learning

41:53 AI for Localization and Sentiment Analysis

44:13 Future of AI in Gaming


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