Relationships, Not Revenue: Reframing Your Networking Mindset

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Episode Summary:

In this episode of Chamber Amplified, host Doug Jenkins from the Findlay Hancock County Chamber of Commerce dives into the art of networking with guest Jason Harris from Equitable Advisors. The discussion looks into strategies on how to navigate networking effectively, with insights from Jason's own experiences and lessons in building meaningful business relationships. The episode addresses the evolution of networking techniques and the shift towards more genuine, interest-driven engagements over traditional sales-driven approaches.

The conversation also highlights the the importance of patience and authenticity in networking, highlighting that the process is more of a long-term investment rather than a quick sales funnel. Jason underscores the value of being a connector—someone who can bring people together. Various strategies are discussed, such as being active and present in community events, budgeting time wisely for post-event networking, and leveraging technology and social media to support and engage with other local businesses.

Key Takeaways:

• Networking should be approached with the mindset of being interested, not just interesting, to foster meaningful connections.
• Developing a networking strategy is akin to farming: plant seeds, nurture relationships over time, and results will eventually follow.
• Small business owners can maximize networking by integrating personal interactions into typical business hours and leveraging social media to enhance visibility and support for other local businesses.
• The evolution of networking has seen a shift towards more digital interactions and industry-specific associations, allowing for more targeted relationship-building.
• Business owners should reframe their networking efforts as opportunities for long-term relationship development rather than immediate sales opportunities.

Music and sound effects obtained from https://www.zapsplat.com