Your Digital Footprint: Building Business Credibility Online

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Episode Summary:

In this episode of Chamber Amplified, hosted by Doug Jenkins from the Findlay Hancock County Chamber of Commerce, the focus is on the significance of maintaining a robust online presence for businesses. Joined by guest Nabil Shaheen of the Lucas County Board of Developmental Disabilities, the episode delves into strategies for businesses to effectively manage their digital profiles, emphasizing the importance of credibility and human engagement. Moving from an initial career in journalism to heading communications at a government agency, Nabeel shares his insights on how companies can enhance their digital footprint.

Utilizing platforms like Google My Business and exploring the world of AI for content creation are discussed as key methods for establishing a credible and engaging online presence. The conversation emphasizes not only the technicalities of web management but also the human elements that make a business relatable and trustworthy to its audience. 

Key Takeaways:

• Importance of Online Presence: Businesses must maintain a strong web presence to establish credibility and ensure visibility in a digital-first world.
• Utilize Google My Business: A robust profile on Google can enhance search engine rankings and provide customers with crucial business info.
• Humanize Your Brand: Share personal and relatable stories to engage audiences and build trust with potential clients and customers.
• AI in Content Creation: Leverage AI tools for crafting compelling social media content and improving communication efficiency.
• Adapting Career Skills: Transferable skills from journalism, such as storytelling and engaging audiences, are valuable in other fields like marketing and communications.

Music and sound effects obtained from https://www.zapsplat.com