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June 18, 2025 27 mins

In this episode of Business 101 we sit down with Leo Priddy, Economic Development Specialist with the New River Valley Regional Commission, to talk about one of the most critical (and often overlooked) steps in starting a business: research. Leo walks us through the types of data, studies, and regional information that can help entrepreneurs make informed decisions, from choosing a location to identifying customer trends and understanding market demand.

We also discuss the power of collaboration in the New River Valley and how local partnerships can be key to a business’s success. Finally, Leo shares funding opportunities available in the region that go beyond traditional bank loans or private investment. If you're thinking of launching or expanding a business in the NRV, this episode is packed with practical advice and valuable resources.

Learn more at nrvrc.org

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