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August 22, 2025 • 13 mins

🎯In this episode of Champion Reads, Coach Willie Blake and Jon Kovach Jr. break down a powerful principle from Daniel Priestley’s Oversubscribed: instead of chasing customers, create so much value and scarcity that customers compete to work with you.From Texas Roadhouse waitlists to sold-out concerts, and from Harry Potter midnight releases to Kizzix’s legendary shoe sale, they explore how exclusivity and anticipation drive demand. But they also emphasize why scarcity alone isn’t enough—lasting success comes when scarcity meets exceptional value.💡 Key Ideas Covered:Scarcity in Action – How popular businesses and events build anticipation and loyalty.Consistent Demand – Why it’s about more than hype—keep people coming back.Scarcity + Value – Combine exclusivity with high quality for a business powerhouse.Positive Scarcity – Make customers feel excited, not manipulated.You’ll also hear how Alex Hormozi’s one-of-a-kind event bonus shows the right way to use scarcity, and why Willie and Jon believe value is the true engine behind demand.🎧 Tune in for real-world examples and practical steps to design offers people can’t get anywhere else, maintain demand long after launch, and build a loyal audience that’s eager to pay a premium for what you do.🌐 Learn more and join the Champion Circle at: https://www.mychampioncircle.com#Oversubscribed #DanielPriestley #ScarcityAndValue #ChampionReads #BusinessGrowth #CustomerLoyalty #ChampionCircle

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