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August 15, 2025 30 mins

🎯In this episode of Champion Reads, Coach Willie Blake and Jon Kovach Jr. unpack a game-changing principle from Daniel Priestley’s Oversubscribed: stop chasing everyone and focus on your true audience.They share how to create your own market by finding people who already care, why trying to appeal to everyone waters down your value, and how becoming “famous to a few” leads to deeper impact and stronger loyalty. From Willie’s shift into coaching adult dyslexic entrepreneurs to Jon’s real-life move from Denver to Austin, the stories and lessons in this conversation are both personal and practical.💡 Key Ideas Covered:Create Your Own Market – Build around existing interest and let marketing attract the right people.You Can’t Have Everyone – Focus only on those who align with your values and solutions.Be Famous to a Few – Micro-communities beat big, disengaged audiences every time.Merge Niches for Impact – Combine your experiences to stand out in your own blue ocean.The takeaway? You don’t need everyone—you just need your people. Build deep relationships with the right audience, show up for them consistently, and you’ll become indispensable in their lives.🎧 Subscribe to Champion Reads for more high-value conversations that turn bestselling books into real-world action.🌐 Learn more and join the Champion Circle at: https://www.mychampioncircle.com#Oversubscribed #DanielPriestley #ChampionReads #YourPeopleMatter #MicroCommunity #BeFamousToAFew #ChampionCircle

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