Creating More Inclusive Cultures within the NFL

RISE Chief Program Officer Dr. Andrew Mac Intosh leads this conversation with Dasha Smith, NFL Executive Vice President, Chief Administrative Officer; Jim Rooney, Pittsburgh Steelers, the son of late Steelers Chairman Dan Rooney, the namesake of the NFL’s Rooney Rule; Professor N. Jeremi Duru, Professor of Sports Law at American University and author of Advancing The Ball: Race, Reformation, and the Quest for Equal Coaching Opportunity in the NFL; and Diahann Billings-Burford, RISE CEO. The conversation covers: What does it take to create an inclusive culture? What can be done to address racial disparities in the NFL? Where does systemic racism exist in sports and how do we address it? How can organizations enforce inclusivity and create more opportunities for diverse candidates? Are policies, such as the Rooney Rule, enough?