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January 23, 2025 15 mins

Ever wondered why some changes seem impossible to sustain while others just click?

It’s not magic—it’s science. 

In this episode, we’re talking about a 3-part recipe for behavior change that was first developed 30 years ago and is still making waves today. If you’ve struggled with change or are trying to help others make positive changes, you need to leverage all three of these key factors–in the right proportions. 

Key Takeaways

1.  Information, motivation, and behavioral skills all play important and interlocking roles in fostering positive behavior change. 
2.  Strategies that address all three of these factors are likely to be the most effective. 
3.  By considering the complexity of the behavior, we can tailor our approaches for maximum impact.

Related Episodes

Ep 129: Why it’s so hard to convert good intentions into action

Ep 11: The Attention, Intention, Action Cycle


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