In this podcast episode, we speak to Ameyaw Kissi Debrah, a blogger and prominent figure in Ghana's online media landscape. Our conversation revolved around the evolution of the internet, blogging, and digital media in Ghana and Debrah's journey in this dynamic field.
Ameyaw Debrah reflects on the evolution of blogging and the transition from traditional website-focused platforms to social media. We discuss the intricate balance of adapting consumer behaviour and content strategies to align with the changing digital landscape. This adaptability was evident in his personal journey, transitioning from just covering events to identifying as a blogger in the way of a new internet opportunity.
Debrah delved into the transformation of content formats over the years, noting the shift towards social media content. He shared his experiences with early monetisation strategies, such as Google AdSense and direct advertising, and how this evolved into influencer marketing with major brands. The rise of video content, particularly on platforms like TikTok, was another key topic. Debrah shared his experiences and challenges with video platforms and discussed the evolution of his video-focused venture, Ameyaw TV.
Looking towards the future, Debrah stressed the importance of evolving with the latest trends to sustain a digital media career. He acknowledged the difficulty in predicting future trends but expected technologies like AI to play a significant role. He emphasised the need for African countries to keep pace with global digital advancements to remain competitive.
Debrah also highlighted the importance of diversity in content creation, encouraging exploration of niche areas such as environment, technology, or health. This approach, he believed, could unlock unexplored opportunities in African digital media.
Lastly, Debrah shared insights on the challenges of creating a media company focused on video content. He emphasised the importance of starting early, adapting based on audience feedback, and maintaining a passion for one's work.
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