When her flower shop, House of Lilac, ran out of fresh flowers because of Covid-related disruptions, founder Melanie Fernandez had to act quickly to keep her business flourishing.
In this episode, Melanie shares a huge risk she took just as things seemed to be taking a turn for the worse, and how looking locally to her Miami-based brick and mortar shop expanded her online sales to a whole new untapped market across the country.
Melanie also discusses three key ways to listen to customers, and the importance of an engaging online presence in her business of making people happy.
Links / Resources:
On Change of Plans, we feature innovative individuals — from entrepreneurs and winemakers, to artists and chefs — who have found creative ways to adapt in times of crisis.
If this episode helped inspire you, please leave us a review wherever you listen to podcasts. New episodes drop every Tuesday.
Change of Plans is produced by Boutique Japan. Our Sound Editor is Eléonore Simon. Find us on Instagram, Facebook, and Twitter.
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